Zynga is pleasing investors with its latest numbers, but social gaming alone won’t keep it from doing better than breaking even.
Social game maker Zynga surprised investors with news that it will give up plans to seek a license to offer gambling in the U.S.. According to one source, the plan may have been a longshot all along.
Casinos and social gaming sites have a lot riding on new laws and licenses that will turn on the taps to online gaming revenue. One company is set to finally open shop as soon as May — but its license strictly limits where it can operate and what it can play.
A social gaming site called Fanhood invites players to buy tokens and make sports wagers with their friends. While they may entertain sports fans, sites like this have little hope of being part of recent moves towards legal online gambling.
For Facebook, the name of the game is getting more social gaming hits, using word of mouth and the new App Center to recommend games to friends that will turn users to players to payers, as company executives said Thursday to reporters in Menlo Park.
Amazon enters the social gaming market with its key incumbent in Nasdaq free-fall. Does it really want to compete in a business with unproven monetization, or does it just want to make some games for Kindle owners to play? The unit’s first game launched Monday.
Betable, a UK-based startup, is introducing a platform that allows developers to easily add real-money gaming into their apps. The company is announcing a private beta developer program and plans to open the platform to all developers before the end of this year.
The Turkish social gaming company Peak says it now has more daily active users than EA or Wooga, and it hopes that expansion plans for south-east Asia could give Zynga and King.com a run for their money too.
American Express is teaming with Zynga on a reward program that will link offline spending on its Serve pre-paid cards to in-game rewards in Farmville. It’s an ambitious attempt at boosting the reach of AmEx’s Serve product and tying real-world spending to online virtual rewards.
The latest hires in the tech and media industry…
Facebook shared some financials earlier this week as it heads to an IPO. Joined-at-the-hip Zynga reported, too — but its execs had to talk to investors since it’s already public. What do the numbers have to say?
Social games development company, Zattikka incorporated on Monday, has gone public on London’s AIM exchange and is rolling up independent studios it hopes can give it some of Zynga’s gold. It was started by Virgin Interactive games executives Tim Chaney (pictured) and Mark Opzoomer.
What your mother told you still holds true, even online: First impressions matter. Zynga aspires to make all its games pass what the company calls the “three click” test with games that people can enjoy and get hooked on within the first three mouse clicks.
Zynga may be best known for its hit online and mobile games, but the company has its eye on a much bigger prize. On Tuesday, Zynga unveiled a major new “Zynga direct” platform — codenamed Project Z — showing that its ambition goes well beyond single game experiences.
Zynga is bringing its popular Scrabble-esque mobile game Words With Friends to Facebook, the company announced Monday. This represents the first time that Zynga has extended a mobile-only game to Facebook — showing that despite its diversification efforts, Zynga’s dependence on the social network remains strong.
Social game developer Lolapps has signed an agreement to merge with game publisher 6waves The newly combined company will have one major competitor in its sights: Zynga. “We’re going to be the clear number two in the space very quickly,” said Lolapps CEO Arjun Sethi.
Zynga, the social gaming company recently filed to go public and raise a whopping $1 billion in its initial public offering. The folks from Namesake have put together a graphic that tells the story of Zynga, the people behind the company and how it got here.
It looks like Zynga is polishing up the proverbial silver in the run-up to its planned IPO. The social gaming company has launched “PrivacyVille,” a new game-like tutorial that rewards users with zPoints, Zynga’s virtual currency, for learning more about the company’s privacy practices.
Zynga on Friday filed its S-1 with the Securities and Exchange Commission to raise $1 billion. The IPO filing comes just one day later than many people expected — reports have been bubbling for weeks that Zynga was planning to file its S-1 sometime in June.
Zynga continues to expand way beyond the farms that made it famous. The San Francisco-based social gaming company on Tuesday announced the launch of its first strategy combat game, Empires & Allies, the first title to debut out of its Los Angeles development studio.
CupidsPlay, a new startup, is looking to leverage the power of social games to bring potential matches together. The site, which is officially launching today, believes that social games can be the bridge that helps singles break the ice.
Last week’s stories said that social game maker Zynga was raising $250 million at a valuation north of $7 billion. By week’s end, the company was close to raising twice that, at a $10 billion figure. But why would anyone think Zynga was worth that much?
Zynga is said to be looking for another cash injection that could put its valuation as high as $7 billion. But since the social games company is so reliant on Facebook, is there any way it could hit the stock market before its big brother?
Can social games help encourage people to vote, and also improve democracy? One candidate is hoping they can: Clayton Trotter, who is running for Congress in Texas, has used Facebook Places to create a social-election game in which citizens get points and badges for voting.
A startup called Uken Games makes social games that allow you to synchronize your player profile and other game-related data across platforms, so that when you shift from playing on the PC to playing on your phone, you can pick up right where you left off.
Social gaming is at the forefront of the drive for real-time data, as companies like Zynga look for any information that will help them target users, and that in turn has created a market for analytical tools such as Kontagent and its “user-centric” data model.
The American market for virtual goods will grow 31 percent to $2.1 billion in 2011, according to a new report from Inside Network. Virtual goods sold in social games are set to account for 40 percent of the market, or about $840 million in 2011.
Social gaming has been the biggest success story of the four-year-old Facebook Platform, but only now is Facebook rolling out a plan to offer a dedicated gaming experience, get game developers to stop spamming its non-gaming users, and make some serious money off of them.
The average American spends almost a third of their time on the Internet playing games and using social networks, according to a new survey by Nielsen. Social networking sites and services take up the largest chunk of time spent online, accounting for about 23 percent.
Hi5, a former up-and-coming social network that shifted focus last year and is now trying to become a social-gaming hub, has launched a portal for game developers, and president Alex St. John says that the company is prepared to take on Facebook in a head-to-head battle.
Zynga CEO Mark Pincus invited social game developers to band together to create an “app economy” at the Inside Social Apps conference in San Francisco. Maintaining the structure of applications built on top of platforms will be key to Zynga and its competitors’ success, he said.
Zynga, maker of the popular Facebook social game Farmville, has been hit with criticism on Twitter and elsewhere over allegations that it only sent half the money it raised for Haiti to that country. Zynga says this is based on a misunderstanding about its Farmville campaign.
Millions in the northeast U.S. are under blankets of snow that have shut down many cities. Although trapped in the home by the storm, the use of mobile tech can make that experience easier with proper planning. Here’s how to weather the storm with tech.
Social games attract tens of millions of players on Facebook and other networks, but compared with traditional PC and console-based games, they…
When Heyzap, the San Francisco-based startup that offers up casual, Flash-based games for publishers to embed to their sites, launched back in…
Startups associated with social gaming were all the funding rage in 2008. (Think SGN’s $15 million last May, for example, or the…
Boxee, the open source media center, today added Netflix (S NFLX) capabilities, allowing you to browse the titles available for streaming, manage your Watch Instantly queue and stream movies directly to your TV.
While it may temping to lump every game that has chat or a shared leaderboard under the social gaming umbrella, to do so muddies the water of a category that just may be the natural progression from social networking. It’s time to define what we mean by social gaming, so that we can better focus on the actual value we are creating for the players themselves — and avoid the trap of slapping a sparkly new phrase on any gaming startup that wanders onto the scene.
The casual games market is booming, with over $2.25 billion in yearly revenue despite virtually no brick-and-mortar representation or advertising and marketing costs. But it’s also a market that is quickly becoming saturated, and like any content market, it’s dependent on a large number of unpredictable forces. Click To Read Full Story