What that guy’s name again? Wasn’t he in that other movie too? Google Play Movies users can now find relevant information in the app’s new second-screen experience as they watch a flick on the big screen.
Peel now offers TV networks a way to advertise shows within its remote control app, which will allow viewers to tune in right from within the ad.
Shelby.tv has been acquired, and will shut down its video discovery apps in the near future.
Nielsen announced a new SDK to measure how people watch television from digital sources, including the tablet and smartphone
Disney advertises the Second Screen Live experience as a rebellion: “Break the rules — bring your iPad to the movies!” But it’s less a trip to the movies and more a fully interactive experience.
Breaking Bad was a hit both in terms of rating and on Twitter, and yes there is a correlation.
HuffPost Live’s new app could help usher in an era where content producers seek to dominate not just our TV but our tablet devices — at the same time.
The industry is still figuring out how to exploit the fact that many TV viewers use mobile devices whilst watching. Even two pay-TV services part of the same mothership don’t fully agree on the opportunity.
As multi-tasking during TV viewing becomes more popular, social TV sidekick app Zeebox launches in the US with investment and support from Comcast, NBC and more lined up, as it goes head-on with Yahoo’s Intonow.
Pay-TV leader BSkyB is the latest to turn the iPad in to a TV remote control. Its approach relies on the tactility of the entire tablet screen and requires an additional WiFi dongle.
Today’s audiences do not distinguish content as either pure digital or television, and to capture an audience’s attention and loyalty requires major social media skills. MTV and VH1’s Kristin Frank offers a peek behind the curtain of their major-network strategy.
Brands will soon have a new way to connect with audiences during commercial breaks, by inserting messages into Twitter streams while their ads show on TV. SecondScreen Networks’ SyncTweet product can automatically send tweets during commercial breaks with the hashtag of the show viewers are watching.
More than 60 percent of all viewers watching TV are distracted by data applications on mobile devices, while 33 percent are watching TV with their laptops open, according to a new study. Just 6 percent of TV viewers watch the tube with no distractions at all.