Second screen

SyncTweet will sync TV ads with your Twitter stream

Brands will soon have a new way to connect with audiences during commercial breaks, by inserting messages into Twitter streams while their ads show on TV. SecondScreen Networks’ SyncTweet product can automatically send tweets during commercial breaks with the hashtag of the show viewers are watching.

Note to Advertisers: TV Viewers Aren’t Actually Watching

More than 60 percent of all viewers watching TV are distracted by data applications on mobile devices, while 33 percent are watching TV with their laptops open, according to a new study. Just 6 percent of TV viewers watch the tube with no distractions at all.