We have all seen them, they are everywhere. Cereal boxes at the breakfast table, even used as for sales signs on houses in your neighborhood. Buy what are they exactly and what are we supposed to do with them.
Most hard drives store data using magnetic properties, but unfortunately those are only good for about 10 years. This might be great…
When Microsoft’s multi-colored Tag hit the scene it looked like a solid alternative to traditional barcodes because it was capable of providing much more information. Unfortunately, consumers never got used to the colored triangles of Tag.
The mislabeling of fish is rampant, according to one conservation group. A sushi restaurant in San Diego is taking advantage of the QR code to try to educate diners about what they’re eating.
From shopping and buying to owning and using products, consumers’ experiences largely determine the success of both retailers and brands. By voting…
Wine sellers are sticking QR codes on bottles to help customers learn about unusual European wines and suggest food pairings. QR codes aren’t very popular in the U.S., but I like the idea of using tech to make food shopping and entree selection easier.
Ever since the smartphone era began, companies have looked for ways to quickly get information from the offline product world onto the phone. Barcode scanning and QR codes work, but what if we could just use a printed solution readable by our phone’s touchscreen?
LevelUp, a loyalty program that built its own Starbucks-style payment system, is now doing $1 million in transactions a month. It’s growing by marrying payments with loyalty and deals. And it’s showing that there will be more payment options that Google Wallet and Isis.
Social Passport is leveraging NFC and QR codes to create a social loyalty tool that enables consumers to socially interact with merchants and retailers in the real world, helping them check in, like, follow or tweet about their experiences, sometimes in exchange for a discount.
Mobile marketing is an emerging industry with tremendous opportunity, but it also is a space teeming with potential pitfalls. Here are some of the key mistakes to avoid for advertisers attempting to target users on their phones.
QR code innovator Paperlinks has announced a new landing page offering called Paperlinks for Business. The new product lets businesses create printed goods with a custom QR code that will lead people to a mobile-friendly website created in the Paperlinks app.
There’s a good chance that NFC is soon to take the place of QR codes for any business looking to make the connection between their efforts in the real world and online more tightly integrated. For those working on distributed teams, NFC has countless potential applications.
QR codes are still waiting for their break-out moment. But the 2D barcodes, which trigger URLs or information when scanned, continue to gather quiet momentum that could finally tap into the potential of the technology. Here’s a look at some of the latest developments.