Qr codes

What food goes well with syrah? Ask your wine bottle

Wine sellers are sticking QR codes on bottles to help customers learn about unusual European wines and suggest food pairings. QR codes aren’t very popular in the U.S., but I like the idea of using tech to make food shopping and entree selection easier.

Forget QR codes: Your touchscreen can “read” this ink

Ever since the smartphone era began, companies have looked for ways to quickly get information from the offline product world onto the phone. Barcode scanning and QR codes work, but what if we could just use a printed solution readable by our phone’s touchscreen?

How payment startup LevelUp is taking a page from Starbucks

LevelUp, a loyalty program that built its own Starbucks-style payment system, is now doing $1 million in transactions a month. It’s growing by marrying payments with loyalty and deals. And it’s showing that there will be more payment options that Google Wallet and Isis.

How to Avoid the Pitfalls of Mobile Marketing

Mobile marketing is an emerging industry with tremendous opportunity, but it also is a space teeming with potential pitfalls. Here are some of the key mistakes to avoid for advertisers attempting to target users on their phones.

Are QR Codes Ready for Their Close-Up?

QR codes are still waiting for their break-out moment. But the 2D barcodes, which trigger URLs or information when scanned, continue to gather quiet momentum that could finally tap into the potential of the technology. Here’s a look at some of the latest developments.