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http://mobile.nytimes.com/2013/07/29/business/media/two-ad-giants-in-merger-deal-chasing-google.html The New York Times reporter Tanzina Vega takes a closer look at the mega merger of advertising industry giants – Publicis…
In a surprise move, The Weather Channel Companies is swapping out CEOs. David Kenny is replacing Mike Kelly as CEO effective immediately; th…
This is the fourth in a series of posts over this week that looks at the most significant developments of this year in the sectors that we c…
— JumpTime: Elizabeth Osder joins as SVP of strategy and business development. Reporting to co-founder and CEO Michele DiLorenzo, Osder wil…
Like most major ad agencies, Publicis Groupe digital shop Razorfish became very bullish on ad exchanges this past year, increasing the amoun…
Now that Google (NSDQ: GOOG) has been making strong inroads into consolidating its hold on the PC-based display marketplace through its Doub…
The trend of agencies look to build up their social media capabilities with specialized marketing services acquisitions has accelerated in r…
The recent series of catastrophe’s that befell Japan in the past few weeks along with the economic uncertainty raised by the uprisings in th…
» At Publicis, a big bet on digital seems to be paying off. (NYT)
» Twentieth Century Fox and Netflix (NSDQ: NFLX) st…
» How is The Daily doing so far? 500,000 downloads, (perhaps) 75,000 regular users (not all of them paying subs, however). (Mixed…
All the main ad companies regard digital and emerging markets as their two big growth pillars. But, as slides in Razorfish owner Publicis’ 2…
» Rupert Murdoch’s long awaited “iPad newspaper” has a name — The Daily — and Poynter’s Damon Kiesow got a first look by checki…
» Google (NSDQ: GOOG) and Publicis Groupe’s VivaKi are launching an ad exchange platform for video and mobile. [NYT]
» …
Sean Finnegan is leaving his post as president and chief digital officer of Publicis Groupe’s Starcom MediaVest Group after two years, he an…
Video ad manager Adap.tv has raised $4.5 million in its latest funding round, according to an SEC filing. The startup initially was behind a…
Publicis Group’s media buying shop ZenithOptimedia, which just published a fairly optimistic ad forecast, is combining its digital and print…
IPG’s media buying and planning umbrella unit Mediabrands has renamed its investment arm Greenhaus as Velociter and is installing ex-VivaKi…
As the one-year anniversary of Publicis Groupe’s $530 million acquisition of digital agency Razorfish from Microsoft (NSDQ: MSFT) passes, a…
Publicis Groupe media shop Starcom MediaVest Group has racked up a lot of digital deals over the past few year, but the agreement it has str…
Today on the Net: a new app from PlayOn will let users stream Hulu and other web video services to their iPhones and iPads, Starcom and partners are trying to get YouTube to adopt the Ad Selector unit and TwitVid launches a social video ad network.
David Kenny, one of the key architects of Publicis Groupe’s digital strategy, is leaving the company, the WSJ reports, citing unidentified s…
It looks like Publicis Groupe’s three-year digital acquisition binge may be slowing down. It’s not for a lack of desire on the part of the m…
Publicis Groupe’s digital unit VivaKi is opening its online video research initiative, The Pool, in China with a long list of marketers and…
Maurice Levy’s French advertising group Publicis is laying down
Big-four advertising group Publicis says a return to revenue growth this Q1 is mainly thanks to its historical investment in digital adverti…
Ad agency holding companies are continuing to look to Brazil as a hot spot to plant their flag. Publicis Groupe, along with WPP Group, has m…
— Publicis Modem: Jean-Philippe Maheu is been named the CEO of Publicis Modem, the advertising giant’s interactive marketing services divis…
As the traditional ad agency structure struggles to reorient services to emerging markets and new media, Publicis Groupe’s digital revenues…
Many in the media world are still struggling through the slashed budgets and changed business models, but at least for French advertising gr…
ZenithOptimedia is reversing its forecast for 2009 UK online ad spend – from its earlier prediction of a 2.3 percent increase, to an expecta…
French ad holding company Publicis Groupe is losing its top digital media M&A and investment exec: Tim Hanlon. Hanlon serves as EVP and mana…
Publicis Groupe media agency MediaVest will spend “several million” dollars in advertising on Hulu, Adweek reports. Amanda Richman, MediaVes…
— Publicis-Microsoft: Advertising group Publicis has signed an agreement to provide mobile ad technology and metrics across Microsoft (NSDQ…
Now that it has sunk in that Dentsu’s $700 million offer to buy Razorfish from Microsoft (NSDQ: MSFT) was soundly trumped by Publicis Groupe…
Nearly two years ago, Microsoft (s msft) CEO Steve Ballmer told a group of European advertising executives that he saw online ads…
By acquiring interactive agency Razorfish from Microsoft (NSDQ: MSFT), Publicis Groupe has now attained a goal outlined by CEO Maurice Levy…
Update: It was announced officially seconds ago. Details below.
So as I first tweeted late last night, the Razorfish bidding war is over, a…
Publicis Groupe made
By Mark Sweney:
Microsoft (NSDQ: MSFT) and Publicis Groupe, owner of ad networks including Saatchi & Saatchi, have struck a deal to tap in…
Publicis Groupe chairman and CEO Maurice Levy is expecting Q209 to be the worst part of a bad year for his company but he predicts the ad ma…
— Bauer Media: Paul Wright has been appointed director of digital media at magazine group Bauer Media, 10 months after leaving his executiv…
The FIPP World Magazine Congress on Tuesday afternoon got down to the real business of asking why the magazine industry is in the terrible…
How badly are the big advertising groups faring this year so far? Worse than they had hoped if the latest figures are anything to go by. Fre…
It may be on course to make 25 percent of its revenues from emerging economies by 2012, but French advertising giant Publicis is still makin…
Publicis Groupe, one of the largest advertising and marketing groups in the world, says it is on track to make a quarter of its total revenu…
Publicis Groupe, one of the largest advertising and marketing groups in the world, says it is on track to make a quarter of its total revenu…
Ad agencies and broadband sites continue to hold out hope for some secret to unlocking cascades of revenue from online video. So while YouTu…
Looking back at the growing strains on the traditional ad business over the last year, Publicis Groupe CEO Maurice Lévy expresses his conti…
Maurice Lévy, chairman and chief executive of advertising giant Publicis, has some sober words of the state of the economy: “Recession is n…
Big Four ad agency Publicis is now buying in to Latin American digital advertising, acquiring Sao Paulo-based Tribal to add to its Digitas o…
French advertising giant Publicis reported third quarter revenue fell 1.5 percent to 1.105 billion euros (£883 million), hit by a 71 millio…
This comes as no surprise, not least because of the current financial turmoil. Publicis Chairman and Chief Executive Maurice Levy told Frenc…
Phonevalley, the mobile marketing agency owned by Publicis Groupe, says that it has opened offices in Singapore, China and India to be able…
Although WPP Group and its ad holding company rival Publicis Groupe have been concentrating more in Asia and other emerging markets for thei…
Despite the rise of video-on-demand and targeted advertising, mass media is still a viable form and will likely remain so. But within mass m…
After Google (NSDQ: GOOG) completed its acquisition of DoubleClick earlier this year, it announced plans to divest itself of Performics, the…
Big-four communications group Publicis says it’s on track to reach its 2010 target of pulling a quarter of revenue from digital, after seein…
French Advertising Group Publicis said today that it will be opening new offices in North America, where its Phonevalley division will provi…
Big-four advertising group Publicis reckons it will easily meet its goal of reaping a quarter of company revenues from the internet by 2010.…
The notion of a digital upfront similar to the annual TV dog and pony shows strikes some ad industry observers as dubious, but that doesn’t…
Just in time for the summer Olympics in Beijing, Publicis Groupe has acquired its second major Chinese digital ad shop, Shanghai-based digit…
Calling the current digital ad buying process “opaque and inefficient,” Publicis Groupe Media says its partnership with marketing tech compa…
The e-mails newsletter and marketing industry is certainly seeing a lot of activity with IPOs (ConstantContact and ExactTarget) and consolid…
Google (NSDQ: GOOG) and Publicis Groupe have unveiled a year-long partnership that involves the internet search giant trading its technology…
Publicis Groupe media buying agency Starcom estimates that the four major TV networks stand to bring in about $120 million from online video…
In the last decade, ad holding companies touted the idea of “unbundling” their services, allowing clients to pick and choose their creative,…
Like WPP, advertising group Publicis Groupe (NYSE:PUB) continues to snap up digital agencies to bolster its online activity, this time buyin…
French advertising services group Publicis is continuing its digital acquisitions, buying Paris-based Phonevalley, a mobile marketing and co…
