Platform-A Reorg Phase Two: Exec Shuffles, Some Teams Disbanded; Coleman Memo
About a week before Google’s Tim Armstrong takes over as head of AOL (NYSE: TWX), Platform-A President Greg Coleman has implemented the seco…
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Reorg At AOL's Platform-A; Coleman's Turn To Clean House; Two Ad Sales Execs Are Shuffled
This is the week of reorgs… Platform-A’s recently installed president, Greg Coleman, has informed his troops of big changes in ad sales. A…
Industry React: Coleman Fits AOL’s Content Shift; But Instability At The Top Remains A Worry
For the most part, in conversations I’ve had with executives at the AlwaysOn NYC media conference this week, incoming Platform-A president G…
Industry Moves: Clarizio Out At Platform-A; Ex-Yahoo Exec Coleman Brought In As Replacement
Less than a year after she stepped in for Curt Viebranz as president of AOL’s Platform-A (NYSE: TWX), Lynda Clarizio is being replaced by fo…
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T-Mobile USA Buys 1 Billion Ad Impressions From AOL To Sell Google Phone
This is a bit ironic. T-Mobile USA has turned to AOL (NYSE: AOL) to help sell the Google (NSDQ: GOOG) phone. AdAge.com reports that the carr…
Platform-A Goes To France; Integration Not Complete Yet
AOL’s gargantuan Platform-A (NYSE: TWX) advertising outfit, which recently set up camp in the UK, today opens in France. Philippe Besnard, w…
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AOL’s Platform-A Promotes Oasis Album for Sony BMG
One week into its life as a fully-fledged, all-singing ad network, AOL’s (NYSE: TWX) (NYSE:TWX) Platform-A has secured a big-name client in…
AOL’s Platform-A Now Open In UK
To those who thought, with its appointment of Brendan Condon as London-based international head in June, that AOL’s (NYSE: TWX) many-headed…
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Platform-A Gets Into The Ad Exchange Business With ‘BidPlace’
While *Yahoo’s* Right Media and *Google’s* AdSense serve as the largest examples of online ad exchanges, AOL’s (NYSE: TWX) Platform-A wants…
Time Warner Warns That AOL May Miss Revenue Targets Due To Ad Slowdown; MySpace Ahead of Target
Updated below: AOL’s Platform-A, plagued by slowing ad growth, might miss its revenue targets, Bloomberg reports Time Warner CFO John Martin…
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AOL’s Platform-A Introduces Mobile Ad Inventory Management Tool
AOL’s Platform-A (NYSE: AOL) is promising to make it easier for publishers to manage their advertising space over several mobile ad networks…
Industry Moves: Platform-A Consumes AOL UK, Ask.com Lures From Google
— AOL: AOL’s (NYSE: TWX) Platform-A advertising Hydra, which recently appointed Brendon Condon as London-based international head, has made…
AOL’s Platform-A Bags Turner Ad Business, Ramp-Up Begins
AOL’s (NYSE: TWX) Platform-A ad network has won display ad business from Turner Media Innovations (TMi) – its first significant European dea…
AOL UK Eliminates MD Role, Steckler Moves To Platform-A UK
Less than a month after naming Brendan Condon international head for its Platform-A (NYSE: TWX) network of ad firms, AOL is continuing its E…
Interview: Brendan Condon, International Head, AOL’s Platform-A: Coming To Europe
AOL (NYSE: TWX) aims to complete the global integration of its Platform-A ad network components by end of 2009, following today’s announceme…
AOL’s Platform-A Lands In Europe
Having recently completed its purchase of UK social net Bebo, AOL (NYSE: TWX) is finally ready to bring Platform-A, its collection of ad uni…
AOL’s Platform-A Answers ‘Spray And Pray’ Ad Sales With Spot Market System
AOL’s (NYSE: TWX) Platform-A is unveiling Spot Marketplace, a service that aims to give advertisers a bit more selectivity when it comes to…
AOL To Layoff 100 Staffers Across Platform-A
AOL (NYSE: TWX) plans to lay off roughly 100 staffers from its Platform-A ad agency network over the coming months, sources say, confirming…
Verizon Hands Online, Mobile Ad Inventory Over To AOL’s Platform-A; Exclusive Guarantee Rights
Verizon has tapped AOL’s Platform-A (NYSE: AOL) digital ad agency network to sell its online and mobile advertising inventory with an extens…
Platform A: In Its First Semester, a Failing Grade
The Wall Street Journal today writes about AOL’s survival strategy and how it revolves around Platform A, the online advertising platform/division that…
