It's all about the targeting
HotelTonight, the app for booking a hotel stay on the go, has introduced new personalized price cuts, one called a “bonus rate”…
First refresh in two years
Pandora relaunched its Android and iOS apps with a lighter and cleaner UI Tuesday that also makes it easier to personalize your radio experience.
Pointing people to “really interesting articles on the fringes of the internet that you had no idea existed or that you wanted” is still in its very early stages, according to Zite’s CEO and Prismatic’s CTO.
Is Facebook serious with its new partner categories advertising program? Somehow, using offline data to target ads seems like a stretch for a company already facing a privacy backlash and that has such rich data to mine from inside its own platform.
Causata is really good at helping companies identify consumers and, thanks to new machine learning features, helping them predict behavior many steps down the line. Does all this personal data create a privacy concern? Depends who you ask.
Gravity, a startup that personalizes reader content for web publishers, is opening up its recommendation engine to anyone that wants to use it. Considering the increasing importance of personalization online, this could be a good deal.
Personalized profiles are coming to Netflix this year, according to CEO Reed Hastings – but the company is still testing this kind of personalization to make it simple enough.
Netflix is currently testing personalized profiles for its subscribers, and we’ve got some first photos of how they look like. If successful, these profiles could finally rid your recommendations of your kid’s questionable movie choices.
New York-based Qloo is launching Thursday with $1.4 million to provide a one-stop shop for cultural discovery. The startup is backed by Kindler Capital, as well as entrepreneur and angel investor Jason Calacanis and actors Danny Masterson and Cedric the Entertainer.
Cablevision’s new iO TV Quick Views feature will enable viewers to build personalized mosaics of content to quickly scan up to nine different channels at once. The feature is rolling out as cable companies seek to improve the user experience for finding content.
Taming Twitter’s stream of endless data can be daunting, especially the more people you follow. But start-up My6sense is bringing some order to the chaos with a new Chrome browser extension that prioritizes a user’s Twitter stream, making it relevant to their tastes and interests.
With companies looking to leverage your data trail, why not take possession of that information and find innovative uses for it yourself? That’s the question that Jeremie Miller – the developer known behind the open-source protocol that powers many Instant Messaging programs – is trying to answer.
Now that social is becoming the new norm, the next big battle for companies will be personalization. The company that can get inside my head and deliver tailored recommendations or know what I want without being too stalkerish can walk away with a lot of money.
I was checking out personalization service matchmine today and it made me think of Last.fm vs. Pandora for finding music to listen…