7 stories to read this weekend

Here we go — of all the stories I read this week, here are the ones that I think are worth reading. Much of it is about the tech industry, mostly because I ended up being too work-focused as I recovered from my New York trip.

The 3 don’ts of high-engagement apps

At the Tuesday afternoon Mobilize panel on how to keep people coming back to your mobile app, panelists from a variety of services like Hipmunk, Formspring, ngmoco and Yahoo agreed that there were three things you should avoid doing if you want to create high-engagement apps.

Apps Need Great Experiences, Not Tech

It’s tough for developers to standout in the apps market. What’s even tougher? Trying to build a scalable business based on the apps. Neil Young, co-founder and CEO of ngmoco, a mobile gaming company, knows it all too well, and shares his insights in an interview.

What ngmoco, Intel and a Donkey Have In Common

As the fable goes, when faced with the prospect of being buried alive, donkey finds a way to inch its way out of the well. That is a good lesson for companies big and small. Neil Young, CEO of ngmoco reminded me why.

The Future of Social Games is Mobile

Japanese social platform maker DeNA is snapping up mobile game maker Ngmoco, continuing a run of acquisitions in the social gaming space. The deal reflects the growing interest in social gaming and underscores how important mobile is for gaming as it is for all web services.