NBA Goes for a Full Court Press for Online Viewers

After branching out to mobile and online, the NBA is coming full circle to the TV set, focusing on TV app distribution. Bryan Perez of NBA Digital said the league plans to be on the top five TV manufacturers by the end of the season.

Multi-platform Video Pays Off for the NBA

Tuesday’s NBA season opener posted not only wins by the Boston Celtics and the LA Lakers, but a triple-digit increase in video streams. delivered 12.1 million video streams, while also announcing their multiplatform package for watching this season’s action on TV, broadband and mobile.

Stats: Sports and the Streamys Have Sweet April

Data provided by ScanScout from April indicates that when a state’s home team gets into the playoffs, sports video viewing there will spike. And while this year’s Streamy Awards were general considered a disaster, they were a much-watched disaster.

NBA Gets Its Games Jacked

Jacked, the online real-time stats service that complements your TV sports viewing, has partnered with the NBA to provide the Jacked Sportstop to the league’s teams.