NAVTEQ

Why Nokia’s NAVTEQ Bought Hit Traffic App Trapster

NAVTEQ, a division of Nokia is rumored to have snapped up Trapster, a popular multi-platform traffic app in a feisty round of bidding. Trapster allows folks to report and get information about speed traps and road hazards. It’s one of the first mobile crowd-sourcing apps.

Report

Location: The Epicenter of Mobile Innovation

Location, a fundamental enabler of new mobile services, is at the epicenter of an extraordinary wave of mobile innovation. While location-based services have been the subject of much hype for years, location now occupies a critical, pervasive role in the mobile industry. This report outlines the forces unleashing location-based mobile innovation and discusses implications for competitors across the value chain.

NAVTEQ Takes Stake In Acuity Mobile

Digital mapping solutions provider NAVTEQ (NYSE: NVT) has taken an undisclosed equity stake in location-based advertising technology provide…

Are You Ready for Location-Based Advertising?

If in the first eight years of the 21st century contextual text advertising has proven to be the magic potion, then it is safe to say that the next decade or so is going to be about location-relevant advertising and marketing messages. LBA (location-based advertising) has been talked about in hushed tones for so long that it’s hard not to roll one’s eyes. I have been skeptical for a while, but more recently my opinion has started to change.