More engaging than regular ads
The conventional view of Upworthy is that it is just one of a number of sites that specialize in viral “click-bait,” but…
Captain Kirk isn't pleased
A Twitter advertising technique is perturbing people. Promoted brands like MasterCard and IFC are appearing in the list of accounts some users follow, even if they don’t…
It's not an ad, it's content
Medium has launched another sponsored magazine — or collection of articles — that is focused on a specific topic, in this case travel. Media companies should be watching closely
A review of how sponsored posts are handled at Gigaom and why suggestions that they influence our editors are just plain wrong.
Beacons, cross-device marketing, real-time bidding, and native ads are emerging to help marketers deliver the right ads to the most appropriate users at the optimal time and place.
Marketing efforts disguised as community content are par for the course once a platform has been established, but poisonous when it’s not had a chance to take off yet.
Your Twitter feed will soon contain clips from CSI or 60 Minutes thanks to the company’s new partnership with CBS. For Twitter, this represents a doubling down on its big bet to pull major money in from TV.
NowThis News is trying to become a hub of short video news clips, and is using, of all places, Instagram Video to try to get there.
Yahoo’s VP of Sales explained how the site’s new focus on customized news and content will eventually lead to more dollars from native advertising.
There is no magic bullet that is going to “save newspapers,” and that includes using native advertising and other forms of sponsored content in the print version, despite what one publishing executive would like to think.
Critics of the whole concept of “native” advertising may see the Washington Post’s latest foray into sponsored content as problematic, but it’s actually a pretty smart experiment.
A research firm has revised its 2014 revenue predictions for Twitter to nearly $1 billion. The upwards revision partly reflects Twitter’s ability to solve the mobile marketing puzzle.
The Pew Center’s latest report on the state of the media shows the financial woes affecting the traditional news business continue, and this is having an effect on consumers — but there are a few bright spots as well.
Native advertising, brand journalism — whatever you call it, the current ad-driven content boom provides a lot of opportunity. But for it to work, journalists and publishers need to think about their brand as much as the advertiser does.
The Associated Press is running sponsored tweets as part of a deal with Samsung during the Consumer Electronics Show. While this is allowed under Twitter’s rules, it also clearly threatens the network’s future as an advertising medium. How long will it allow this to continue?
It’s fashionable to declare that display advertising is done for — but ESPN and others are showing that this is just the case for bad display ads. New creative opportunities could give the display market a second act. But will publishers invest in them?
Display ads such as “lose your belly” and “professors hate him” are discrediting the familiar model of online advertising which is based on slapping banner ads on websites. Now, one company has a solution to keep the same ad format — but replace the crummy content.