Curtains for MOG: Townsquare buys MOG’s blog & ad business

The market forces conspired against MOG, a music service and blog network started by David Hyman. The growing popularity of Spotify saw the company fall on hard times and was sold in pieces. One half went to Beats Audio & Townsquare media has bought the other half.

Say what? How much did MOG sell for? What is Spotify valued at now?

MOG, a streaming music service has been subject of acquisitions rumors, with phone maker HTC as the likely buyer. The really low valuation shows how far behind it has fallen behind current industry leader, Spotify, which ironically is being valued at a breathtaking valuation.

Beats buying up music service MOG

Beats Electronics, the headset manufacturer founded by rapper Dr. Dre and now majority owned by HTC, has reportedly bought up online music service MOG. The acquisition could help HTC or Beats launch their own music service, something HTC is reportedly working on.

Why Ping Is the Future of Social Commerce

Apple today introduced Ping, a music social network that is part of iTunes software. It allows iTunes users to share their favorite tunes, buy music recommended by friends and follow their favorite artists. Ping hints at a new future for social commerce.

Roku Gets MOG Streaming Music App

Roku announced this morning that it added the MOG on-demand music service to its broadband set-top box, expanding the number of streaming services that are available through its platform. The addition of MOG comes as Roku strikes partnerships with a growing number of content providers.

SXSW: As MOG Goes Mobile, the U.S. Waits (and Waits) for Spotify

Music service MOG unveiled its new mobile applications today, promising premium subscribers the ability to stream any song, anytime, anywhere. Its launch also represents an erosion of opportunity for Spotify, the European service that has promised (and delayed) its U.S. launch for several months.

MOG Takes in $9.5M More in Advance of Mobile Launch

Music subscription service provider MOG has raised $9.5 million in a new round of venture funding, with UK-based Balderton Capital joining lead investor Menlo Ventures, an existing stakeholder, in the round. MOG is planning a consumer marketing push, mobile apps, and a UK launch.