In a crowded mobile market, how do you ensure your new app stands out? Start with a soft launch says Craig Palli of Fiksu. Palli offers his tips on how to gather the data you need to make impactful changes ahead of a major release.
Are you lost for words when dealing with the inner workings of common household appliances? Then you might want to check out FixYa’s new iPhone app, which gives users the option to record their problems in video, so they don’t have to write about “that thing.”
Facebook is testing out the ability for advertisers to buy mobile ads through Facebook on mobile apps and websites. It could be part of a larger play to build an offsite ad network.
Developers are getting the ability to sell physical items through Amazon’s mobile in-app purchase system. The first app to get this ability is Activision’s Skylanders Cloud Patrol. This could be a big help for developers looking to monetize their apps through commerce.
A study by mobile app marketing platform Trademob found that 40 percent of mobile clicks on ads are essentially useless, the result of accidental presses or fraud. That’s one of the challenges facing mobile advertising, which is still lagging online advertising.
Location-based advertising holds a lot of potential to boost mobile monetization by offering more relevant and contextual ads. JiWire is trying boost location-based ads with Location Graph, which combines place data with the travel patterns of consumers.
Pontiflex, a New York start-up with a mobile sign-up ad platform that allows consumers to pick what kind of ads and offers they want to see, is releasing an international SDK that allows developers to place country-specific ads in local languages.
Location, location, location: It’s not just for real estate. Mobile advertisers are increasingly prizing location-based ads, according to real-time bidding exchange Nexage, which said that mobile publishers and developers are getting 3.8 times more for ad impressions that include location data in the last three months.
Mobile ad server MoPub is now poised to offer what it calls a one-stop monetization shop with the launch of a real-time bidding exchange for mobile apps and web sites that will allow it to fill out its ad-serving platform.
IAC introduced its mobile incubator program Hatch Labs in March, calling it a technology sandbox where innovative mobile ideas can be prototyped. The first graduate, Blu Trumpet, is now launching and is taking on the problem of app monetization for publishers and app distribution for advertisers.