Mobile monetization

Why Amazon’s in-app sales of physical goods could be big

Developers are getting the ability to sell physical items through Amazon’s mobile in-app purchase system. The first app to get this ability is Activision’s Skylanders Cloud Patrol. This could be a big help for developers looking to monetize their apps through commerce.

Report: 40 percent of mobile ad clicks are fraud or accidents

A study by mobile app marketing platform Trademob found that 40 percent of mobile clicks on ads are essentially useless, the result of accidental presses or fraud. That’s one of the challenges facing mobile advertising, which is still lagging online advertising.

JiWire builds a location graph to make mobile ads relevant

Location-based advertising holds a lot of potential to boost mobile monetization by offering more relevant and contextual ads. JiWire is trying boost location-based ads with Location Graph, which combines place data with the travel patterns of consumers.

Pontiflex takes its sign-up mobile ads international

Pontiflex, a New York start-up with a mobile sign-up ad platform that allows consumers to pick what kind of ads and offers they want to see, is releasing an international SDK that allows developers to place country-specific ads in local languages.

Mobile advertisers paying 4x more for location-based impressions

Location, location, location: It’s not just for real estate. Mobile advertisers are increasingly prizing location-based ads, according to real-time bidding exchange Nexage, which said that mobile publishers and developers are getting 3.8 times more for ad impressions that include location data in the last three months.

IAC’s first mobile hatchling, Blu Trumpet, takes flight

IAC introduced its mobile incubator program Hatch Labs in March, calling it a technology sandbox where innovative mobile ideas can be prototyped. The first graduate, Blu Trumpet, is now launching and is taking on the problem of app monetization for publishers and app distribution for advertisers.