Mandalay Digital plans to combine Appia with its own mobile business Digital Turbine to create a marketing network that will bring mobile carriers back to the table when it comes to app distribution.
Sense Networks uses your location data to send you targeted ads. Location data, however, isn’t as exact as you might think.
Android phones and iPhones each accounted for about 30 percent of mobile ad impressions for Q2. But the iPad puts Apple over the top when it comes to overall mobile ad traffic, with 8 percent versus Android tablets’ less than 1 percent.
Two out of five YouTube video views are coming from mobile devices in the U.S., and the video service is increasingly cashing in on these mobile views.
MoPub’s report says the share of ad buying on Apple phones increase 12 percent between January and March. Android tablets saw less than 1 percent of money spent on ads for the quarter.
Twitter has further refined its advertising product allowing companies to target ads specifically to the words a user tweets, potentially making ads more relevant to users in real time.
Did you really mean to click that mobile web banner? Google is introducing a two-stage process to root out accidental clicks. Advertisers will have to brave a click-through dip for a quality hike.
Why does one person’s timeline look totally different from another person’s, even if they share many of the same friends and like the same brands? Facebook responded to recent criticism over the surfacing of posts, saying it tries to reduce the number of posts users dislike.
Even as usage of mobile devices explodes, spending on mobile ads still lags spending on online ads by a huge margin. Will that gap narrow anytime soon? Here’s a look at some of the strategies that mobile marketers are using.
Advertisers looking to drive more downloads of their apps are getting a new tool from TapSense. TapSense’s new ad units allows consumers to download a promoted app right from the ad without getting forced out to the App Store to complete the transaction.
Flite, an advertising technology company, is trying to help publishers make mobile lucrative with the launch of Touch Ad Studio. The mobile tools build off the work Flite has done to help publishers create premium ads that can be updated in real-time and incorporate outside apps.
At a New York ad event, Google executives explained how ad buyers should invest in small screens. The presentation contained hype and nonsense but very few practical suggestions.
Facebook is turning on mobile ads for apps, allowing developers to target users in their news feed with ads about their software. This will likely generate new revenue for Facebook and help developers. But it remains to be seen how users will react.
Inneractive, which runs a mobile ad exchange, has just raised $3.5 million to help developers make money from their apps. The company helps developers by connecting their apps to its exchange, which includes more than 120 ad providers working in more than 200 countries.
Pontiflex, which offers small businesses a way to run their own mobile sign-up ads, is now following that up with Social FollowUp, a free tool that enables merchants to automatically send out emails that are algorithmically built from their social media updates and content.
955 Dreams, whose Band of the Day app was Apple’s App of the Year runner up, is now letting other publishers make use of its smarts by releasing a publishing platform as well as an ad engine so content owners can create their own magazine-style apps.
It’s the question that has dogged Facebook and likely contributed to its IPO fiasco: does Facebook have a mobile problem? New data shows that it does: but then so does every Internet company trying to figure out how to make money in the mobile landgrab.
Los Angeles-based Rubicon Project today announced that it had acquired the San Fracisco-based mobile ad tech platform Mobsmith.
Sense Networks believes it’s got a way to make location-based ads effective by looking not only at place, but matching it to the unique behavioral profile of users. The company is now putting its know how to use with two new products that are debuting Wednesday.
As smartphone ownership skyrockets and flash sales and local offers prove the importance of proximity, it’s clear that this is the era of hyper local mobile. Here we examine forces at play, and how effective are hyper local mobile ads actually are.
Pontiflex, a mobile sign-up ad platform that allows consumers to pick what kind of ads they want to see, is introducing an HTML5 API that will enable mobile ad networks and publishers of mobile websites to offer signup ads without having to install an SDK.
Facebook showed off a new suite of premium ads that enables brands to create more engaging stories for users and finally brings marketing to Facebook’s mobile properties. It’s part of a broad effort to generate revenue for the social network as it prepares to go public.
Facebook, which is still planning its mobile advertising strategy, could generate $1.2 billion in its first year in six markets alone. That’s according to MobileSquared, a mobile research firm, which believes Facebook could become one of the two biggest companies in mobile advertising next to Google.
Appstores.com is launching an app distribution network that allows web publishers to curate their own app galleries, highlighting relevant apps for their audience. Appstores.com is also releasing a mobile ad unit that allows web publishers to inserts ads for apps that are tailored to its users.
Global mobile advertising and marketing is expected to grow from $3.4 billion in 2010 at a compound annual growth rate of 37 percent to $22.5 billion in 2016. Berg Insight said that by 2016, mobile advertising worldwide will represent 15.2 percent of all online ad spending.
PlaceIQ, a Boulder Colo. location startup, just raised $4.2 million to build up its index of location profiles that can be used to better anonymously target ads to mobile users.The company is relocating to New York City, to be closer to customers and partners.
New data out of eMarketer shows that mobile advertising is finally starting to attract the respect — and the money — it deserves. Advertisers will likely spend $1.23 billion on U.S. mobile ads this year, the first time the industry’s annual revenues have surpassed $1 billion.
Mobile advertising network InMobi has raised a whopping $200 million from Softbank in one of the largest investments ever in the mobile Internet market. The money is another sign of the growing momentum behind mobile advertising, which is heating up with big deals and funding.
Skype’s purchase of GroupMe has largely revolved around the communications side of the deal. But a big component is also GroupMe’s plans to monetize conversations by presenting local offers and discounts that help people make group decisions in real time.
With the FTC’s crackdown on privacy extending to mobile, the shifting climate is opening up opportunities for start-ups like PlaceIQ and BlueCava that enable advertisers to target mobile users without personally identifying them.
There’s a reason why search companies, advertisers and local merchants are so interested in smartphones. It’s because they’re turning out to be a powerful tools for people looking to search locally, act quickly and improve their shopping, according to a smartphone user study commissioned by Google.
Medialets, a New York mobile ad company, is looking to make rich media mobile ads much more easier for advertisers and publishers to use by launching a new dashboard and toolkit called Muse, which simplifies the creation, management and analytics of rich media campaigns.
Kiip, a new start-up coming out of stealth mode this week, is looking to upend the mobile ad model by offering gamers tangible rewards, offers and discounts at the time they hit in-game milestones or tough achievements rather serving traditional mobile display ads.
Apple apparently rejected an app from a third-party developer that does pretty much the same thing the Ads Gallery app it released Tuesday does. Some are crying foul, but in many ways, Apple is very much in the right regarding its actions in this case.
Apple Tuesday released a new app called iAd Gallery that provides users with access to all currently available iAd campaigns in one convenient location. That’s right, it’s an app, which you have to download (though it is free), that does nothing but show you advertisements.
Video ad optimization firm TidalTV just raised a big new round of financing. The $30 million round, led by New Enterprise Associates, will be used to expand internationally and also expand its targeting ad technology across new platforms like mobile and connected TV.
Android has finally surged past iOS in ad impressions on Millennial’s ad network for the first time, breaking a two-month tie. The numbers reflect the obvious growth of the Android platform and solidifies the idea that Android has become the top platform for mobile advertising.
JiWire is leveraging its network of 4,000 Wi-Fi hotspots to serve up a new kind of highly-interactive location-aware ad that operates more like an app than an ad. JiWire is hoping by packing in app-like features, consumers will be more likely to make a purchase nearby.
Mobile barcodes have finally become a viable tool for mobile marketing, giving brands an easy way to engage with consumers through their phones. Here are a few tips for getting the most of any 2-D barcode campaign.
Mobile will play a bigger role than ever during the U.S. holiday season, according to IDC. It’s crucial then, that retailers tackle a few key challenges — from building a mobile site to understanding location-based services and rewards — to effectively target consumers on their phones.
While it’s been dawning on us for some time that Android is a beast, each day seems to bring new confirmation that the monster shows no signs of letting up. Android mobile ad impressions drew even with iOS for the first time, according to Millennial Media.
The U.S. will join Japan next year in the $1 billion mobile advertising club, and is expected to generate five times that figure by 2015. Mobile ad dollars are flowing towards smartphone activities such as apps and media activities, but search ads still rule the roost.
Advertising impressions on iPhone are flat while those on Android handsets are up 7 percent since last month and have increased a hefty 996 percent this year. But Apple’s iPad witnessed a 76 percent increase in ad requests last month. Here come tablets full of ads!
Android users are 80 percent more valuable than iPhone users, says Chitika, an online advertising network that serves 2 billion monthly impressions to over more than 80,000 websites. What’s driving this higher click-through rate on Android? A bad interface, Google “magic” or something else entirely?
Owners of Android handsets in the United States are now clicking more mobile ads than iPhone users, according to the latest Smaato report. Symbian is still king of the click-throughs on a worldwide basis, but is about to get caught — by the lowly feature phone.
Apple’s iPad will be a revolutionary gadget, certain pundits have predicted, transforming everything from print media to environmentally friendly transportation to computing at large. But I’m beginning to think that Apple’s much-hyped new tablet may have more impact on mobile marketing than any other segment.
YouTube (s GOOG) has started to serve ads on mobile phones, but you may not even notice them. The online video platform…
SinglePoint has spun off its messaging business to Ericsson and will focus solely on SMS advertising. Text ads have gained considerable — if quiet — traction even as they have been overshadowed by sexier mobile marketing segments like video ads and in-app marketing.
The iPad’s knockout touchscreen is prime advertising real estate, and mobile ad companies are already working to expand their solutions to support the device. And the iPad’s lack of Flash support will give the mobile players a substantial advantage over traditional online advertisers.
Google and Apple have picked off two of the biggest startups in mobile advertising, but as last week’s tie-up between Amobee and RingRing Media indicates, M&A activity in the space this year will largely center on smaller players. And there will be a lot of it.
Smartphone traffic on the mobile web continues to ramp up dramatically, according to the mobile ad company. And much of that growth is being generated by iPhone and iPod touch users overseas.
Google this week expanded its coupon service to mobile just in time for Black Friday, enabling U.S. consumers to access and redeem the discounts via their phones — an effort that could give the space a much-needed shove into the mainstream.
Text messages and banners on the mobile web are the most noticeable kinds of wireless ads, according to new research from Parks…
Google (s goog) continued to expand its mobile analytics offerings with a feature that allows developers to see how consumers are using…
Vdopia, a profitable iPhone advertising platform, has raised $4 million in Series A funding from Nexus Venture Partners. The Palo Alto, Calif.-based…
Greystripe, a mobile advertising network that distributes ad-supported games and applications, said it secured $2 million in funding from the Peacock Equity…
[qi:115] Mobile Internet ad spending is expected to increase fourfold over the next five years, according to new projections from Juniper Research,…