Mobile Advertising

Facebook opens the door to how it organizes your newsfeed

Why does one person’s timeline look totally different from another person’s, even if they share many of the same friends and like the same brands? Facebook responded to recent criticism over the surfacing of posts, saying it tries to reduce the number of posts users dislike.

TapSense offers complete app downloads from mobile ads

Advertisers looking to drive more downloads of their apps are getting a new tool from TapSense. TapSense’s new ad units allows consumers to download a promoted app right from the ad without getting forced out to the App Store to complete the transaction.

Flite’s new ad studio helps publishers monetize on mobile

Flite, an advertising technology company, is trying to help publishers make mobile lucrative with the launch of Touch Ad Studio. The mobile tools build off the work Flite has done to help publishers create premium ads that can be updated in real-time and incorporate outside apps.

Facebook looks to mobile app ads to spur revenue

Facebook is turning on mobile ads for apps, allowing developers to target users in their news feed with ads about their software. This will likely generate new revenue for Facebook and help developers. But it remains to be seen how users will react.

Inneractive gets $3.5M to help mobile app developers make money

Inneractive, which runs a mobile ad exchange, has just raised $3.5 million to help developers make money from their apps. The company helps developers by connecting their apps to its exchange, which includes more than 120 ad providers working in more than 200 countries.

Pontiflex launches automated social email tool for merchants

Pontiflex, which offers small businesses a way to run their own mobile sign-up ads, is now following that up with Social FollowUp, a free tool that enables merchants to automatically send out emails that are algorithmically built from their social media updates and content.

955 Dreams releases mobile publishing and advertising tools

955 Dreams, whose Band of the Day app was Apple’s App of the Year runner up, is now letting other publishers make use of its smarts by releasing a publishing platform as well as an ad engine so content owners can create their own magazine-style apps.

Everyone has a mobile problem: not just Facebook

It’s the question that has dogged Facebook and likely contributed to its IPO fiasco: does Facebook have a mobile problem? New data shows that it does: but then so does every Internet company trying to figure out how to make money in the mobile landgrab.

Sense Networks makes location-based advertising relevant

Sense Networks believes it’s got a way to make location-based ads effective by looking not only at place, but matching it to the unique behavioral profile of users. The company is now putting its know how to use with two new products that are debuting Wednesday.

Pontiflex launches HTML5 API for sign-up ads

Pontiflex, a mobile sign-up ad platform that allows consumers to pick what kind of ads they want to see, is introducing an HTML5 API that will enable mobile ad networks and publishers of mobile websites to offer signup ads without having to install an SDK.

Facebook pushes advertisers to get creative and social with ads

Facebook showed off a new suite of premium ads that enables brands to create more engaging stories for users and finally brings marketing to Facebook’s mobile properties. It’s part of a broad effort to generate revenue for the social network as it prepares to go public.

Facebook could generate $1.2B in mobile advertising in one year

Facebook, which is still planning its mobile advertising strategy, could generate $1.2 billion in its first year in six markets alone. That’s according to MobileSquared, a mobile research firm, which believes Facebook could become one of the two biggest companies in mobile advertising next to Google. lets anyone build their own app store is launching an app distribution network that allows web publishers to curate their own app galleries, highlighting relevant apps for their audience. is also releasing a mobile ad unit that allows web publishers to inserts ads for apps that are tailored to its users.

Mobile will take 15 percent of global online ad spend by 2016

Global mobile advertising and marketing is expected to grow from $3.4 billion in 2010 at a compound annual growth rate of 37 percent to $22.5 billion in 2016. Berg Insight said that by 2016, mobile advertising worldwide will represent 15.2 percent of all online ad spending.

PlaceIQ raises $4.2M for location-aware targeting platform

PlaceIQ, a Boulder Colo. location startup, just raised $4.2 million to build up its index of location profiles that can be used to better anonymously target ads to mobile users.The company is relocating to New York City, to be closer to customers and partners.

Mobile ad sales to top $1B in 2011

New data out of eMarketer shows that mobile advertising is finally starting to attract the respect — and the money — it deserves. Advertisers will likely spend $1.23 billion on U.S. mobile ads this year, the first time the industry’s annual revenues have surpassed $1 billion.

InMobi raises $200M as mobile ads heat up

Mobile advertising network InMobi has raised a whopping $200 million from Softbank in one of the largest investments ever in the mobile Internet market. The money is another sign of the growing momentum behind mobile advertising, which is heating up with big deals and funding.

Does Skype have Groupon envy?

Skype’s purchase of GroupMe has largely revolved around the communications side of the deal. But a big component is also GroupMe’s plans to monetize conversations by presenting local offers and discounts that help people make group decisions in real time.

Startups Find Ways to Target Mobile Users Anonymously

With the FTC’s crackdown on privacy extending to mobile, the shifting climate is opening up opportunities for start-ups like PlaceIQ and BlueCava that enable advertisers to target mobile users without personally identifying them.

Smartphones Are Local Search and Shopping Devices

There’s a reason why search companies, advertisers and local merchants are so interested in smartphones. It’s because they’re turning out to be a powerful tools for people looking to search locally, act quickly and improve their shopping, according to a smartphone user study commissioned by Google.

Medialets Launches Muse for Self-Serve, Rich Media, Mobile Ads

Medialets, a New York mobile ad company, is looking to make rich media mobile ads much more easier for advertisers and publishers to use by launching a new dashboard and toolkit called Muse, which simplifies the creation, management and analytics of rich media campaigns.

Kiip Pushes Real Rewards, Not Ads on Mobile Gamers

Kiip, a new start-up coming out of stealth mode this week, is looking to upend the mobile ad model by offering gamers tangible rewards, offers and discounts at the time they hit in-game milestones or tough achievements rather serving traditional mobile display ads.

Apple Shines Spotlight on iAd Campaigns With New App

Apple Tuesday released a new app called iAd Gallery that provides users with access to all currently available iAd campaigns in one convenient location. That’s right, it’s an app, which you have to download (though it is free), that does nothing but show you advertisements.

Video Ad Firm TidalTV Raises Another $30 Million

Video ad optimization firm TidalTV just raised a big new round of financing. The $30 million round, led by New Enterprise Associates, will be used to expand internationally and also expand its targeting ad technology across new platforms like mobile and connected TV.

Android Leaves iOS Behind in Millennial Ad Impressions

Android has finally surged past iOS in ad impressions on Millennial’s ad network for the first time, breaking a two-month tie. The numbers reflect the obvious growth of the Android platform and solidifies the idea that Android has become the top platform for mobile advertising.

JiWire Turns Mobile Ads into Apps

JiWire is leveraging its network of 4,000 Wi-Fi hotspots to serve up a new kind of highly-interactive location-aware ad that operates more like an app than an ad. JiWire is hoping by packing in app-like features, consumers will be more likely to make a purchase nearby.

How to Tap the Power of 2D Barcodes

Mobile barcodes have finally become a viable tool for mobile marketing, giving brands an easy way to engage with consumers through their phones. Here are a few tips for getting the most of any 2-D barcode campaign.

How to Reach Mobile Shoppers This Holiday Season

Mobile will play a bigger role than ever during the U.S. holiday season, according to IDC. It’s crucial then, that retailers tackle a few key challenges — from building a mobile site to understanding location-based services and rewards — to effectively target consumers on their phones.

It’s Gonna Be an Android World, We’ll Just Live in It

While it’s been dawning on us for some time that Android is a beast, each day seems to bring new confirmation that the monster shows no signs of letting up. Android mobile ad impressions drew even with iOS for the first time, according to Millennial Media.

Smartphones Driving $5B in U.S. Mobile Ads By 2015

The U.S. will join Japan next year in the $1 billion mobile advertising club, and is expected to generate five times that figure by 2015. Mobile ad dollars are flowing towards smartphone activities such as apps and media activities, but search ads still rule the roost.

Even Without Tablets, Android Ad Impressions Up 996%

Advertising impressions on iPhone are flat while those on Android handsets are up 7 percent since last month and have increased a hefty 996 percent this year. But Apple’s iPad witnessed a 76 percent increase in ad requests last month. Here come tablets full of ads!

When It Comes to Ads, Why Are Android Users Click-Happy?

Android users are 80 percent more valuable than iPhone users, says Chitika, an online advertising network that serves 2 billion monthly impressions to over more than 80,000 websites. What’s driving this higher click-through rate on Android? A bad interface, Google “magic” or something else entirely?

How iAd and the iPad Will Change Mobile Marketing

Apple’s iPad will be a revolutionary gadget, certain pundits have predicted, transforming everything from print media to environmentally friendly transportation to computing at large. But I’m beginning to think that Apple’s much-hyped new tablet may have more impact on mobile marketing than any other segment.

SinglePoint Jettisons Messaging to Focus on SMS Ads

SinglePoint has spun off its messaging business to Ericsson and will focus solely on SMS advertising. Text ads have gained considerable — if quiet — traction even as they have been overshadowed by sexier mobile marketing segments like video ads and in-app marketing.

How the iPad Helps Mobile Ad Firms — and Hurts Traditonal Online Advertisers

The iPad’s knockout touchscreen is prime advertising real estate, and mobile ad companies are already working to expand their solutions to support the device. And the iPad’s lack of Flash support will give the mobile players a substantial advantage over traditional online advertisers.

Smaller Startups to Fuel M&A Fire in Mobile Ads This Year

Google and Apple have picked off two of the biggest startups in mobile advertising, but as last week’s tie-up between Amobee and RingRing Media indicates, M&A activity in the space this year will largely center on smaller players. And there will be a lot of it.

iPhone Picking Up Steam Overseas

Smartphone traffic on the mobile web continues to ramp up dramatically, according to the mobile ad company. And much of that growth is being generated by iPhone and iPod touch users overseas.

Can Google Make Mobile Coupons Mainstream?

Google this week expanded its coupon service to mobile just in time for Black Friday, enabling U.S. consumers to access and redeem the discounts via their phones — an effort that could give the space a much-needed shove into the mainstream.

Vdopia Adds $4M for iPhone Ads

Vdopia, a profitable iPhone advertising platform, has raised $4 million in Series A funding from Nexus Venture Partners. The Palo Alto, Calif.-based…

NBC Invests $2M in Mobile Ad Network, Greystripe

Greystripe, a mobile advertising network that distributes ad-supported games and applications, said it secured $2 million in funding from the Peacock Equity…