Mobile ad firms unite! Millennial Media to buy rival Jumptap
Buying Jumptap will bolster Millennial as it prepares to challenge Google’s mobile dominance, but even combined the two companies hold only a fraction of the mobile ad market.
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Buying Jumptap will bolster Millennial as it prepares to challenge Google’s mobile dominance, but even combined the two companies hold only a fraction of the mobile ad market.
Mobile ad company Millennial Media is going to try its hand in the public markets, filing papers Thursday for a $75 million initial public o…
Mobile ad network Millennial Media has filed to go public as it looks to capitalize on the big shift in advertising toward mobile devices, a market that is expected to grow rapidly in the coming years as smartphones and tablets proliferate.
We still don’t have any exact figures from Amazon (NSDQ: AMZN) for how many Kindle Fire tablets it has sold, but the latest figures out from…
Monthly figures out from Millennial Media once again show that Android is the most dominant OS on its mobile ad network — the mobile platfo…
Media released its Q3 2011 Mobile Mix report Tuesday which shows Apple continues to be the device manufacturer with the largest share of mobile ad impressions. From a mobile OS perspective, though, Android leads with 56 percent of all mobile ads served.
Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite perceptions to the contrary, we can safely assume it’s an area to watch in the coming years. Here are some trends that will shape growth in the next five years.
The stock market loves Apple (NSDQ: AAPL), and so, it seems, do consumers falling over themselves to get news about the latest iPhone. But i…
Millennial Media is one of the larger independent mobile ad companies around, and now there are signs that it could be looking to take its b…
Monthly figures out today from mobile ad network Millennial Media indicate that the mobile network that is benefiting most of all from the s…
Millennial Media is using its 50th mobile intelligence report to look at some of the changes that have occurred since the company began its reports in March 2009. It marks an era in which the smartphones have gone from techie tools to almost mainstream devices.
Mobile advertising is ramping up quickly and is poised to grow by more than 40 percent over the next several years, outpacing traditional online advertising. And that is fueling a spate of funding announcements and deals as the competition in this space heats up.
Just how much of a market share does Verizon have of the iPhone market, 30 days after launching the device? The latest number: 4.5 percent,…
It may be a little harder to call who will be the dominant Android device maker in the year ahead, but it does look like we have reached a t…
Android has hit a lull in ad impressions as it competes with a resurgent iOS family of devices. According to the latest figures from Millennial Media, ad impressions for both iOS and Android were tied at 38 percent, similar to last month when both were tied.
iOS remained the top operating system on Millennial Media’s ad network in September, but for the first time, Android revenue eclipsed iPhone-only revenue. The figures show that Apple is still in the driver seat with 46 percent of smartphone operating system impressions, though its dominance continues to erode.
Since Google (NSDQ: GOOG) bought AdMob and Apple (NSDQ: AAPL) bought Quattro, RIM (NSDQ: RIMM) must be shopping for a mobile ad network, rig…
The mobile advertising consolidation continues: Baltimore-based Millennial Media, which is one of the largest U.S. based mobile ad networks,…
Mobile advertising’s first deal announcement post Google-buying-Admob for $750 million isn’t an acquisition, as people expected, but a big f…
Mobile ad network Millennial Media has raised $15 million in a second round financing led by Charles River Ventures. With this funding, the…