Is This The Year Ad Spending Online Tops Print?
Internet advertising in the U.S. will once again post 20 percent-plus yearly growth this year, and, for the first time, surpass print ad spe…
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Internet advertising in the U.S. will once again post 20 percent-plus yearly growth this year, and, for the first time, surpass print ad spe…
The “quadrennial” events of the Olympics, the national U.S. political races, thew European Football Championship, along with the recovery of…
As online video’s growth shows no sign of slowing down, broadband video ad network BrightRoll has raised a $30 million third round to extend…
AOL (NYSE: AOL) CEO Tim Armstrong offered a much more triumphant sounding note when he began the Q3 earnings call, seeking to convince long-…
AOL (NYSE: AOL) certainly went into Q3 with lowered expectations and it appeared to have beaten those benchmarks, as global display advertis…
Yahoo’s announcement that it is acquiring data management platform interclick for $270 million comes amid a wave of ad tech deals, which are…
Just a month after installing ex-Yahoo (NSDQ: YHOO) Right Media head Ramsey McGrory as CEO, content distribution engine Clearspring has acqu…
Meredith Corp. (NYSE: MDP), the publisher of women’s magazines such as Better Homes and Gardens and Family Circle and local TV operator, has…
The power of low expectations among analysts’ forecasts for Yahoo’s Q3 earnings helped lift the company’s stock price about 3 percent to $15…
While real-time bidding is a hot topic in online advertising circles these days, the amount of dollars actually flowing into these systems i…
Google (NSDQ: GOOG) gets a lot of heat from a lot of people for a lot of reasons. Some of it is very warranted while some of it is simply gr…
Certainly not a statement you would expect to hear from the person formerly known as @ComcastCares, but I think it is an important perspecti…
Interpublic Group’s media agency and digital hub Mediabrands has acquired social marketing agency Spring Creek Group. The deal, terms of whi…
About five months after raising a $10 million fifth round, blog search tools provider Lijit Networks has been sold to blog network Federated…
The latest figures for online ad spending looked pretty good for the first half of the year, but as the Interactive Advertising Bureau’s rep…
After four years as CEO of WPP Group media shop MEC, Lee Doyle is stepping down as head of the company’s North American operations. However,…
Two years after Limelight Networks (NSDQ: LLNW) bought interactive ad shop EyeWonder for up to $110 million, the content management company…
Ad delivery monitor DoubleVerify has raised a large $33 million third round funding, which the company expects to use to build up its conten…
Apple’s Steve Jobs is perhaps the only current CEO whom superlatives like “visionary” and “icon” can be attached to his name without generat…
AOL (NYSE: AOL) offered some positive signs in its earnings release this morning — total advertising dollars rose for the first time since…
We’ve seen lots of consternation over numbers recently. Take Groupon’s foggy (more opaque than fuzzy) math now being dissected by the SEC. D…
Despite the emergence of larger display formats that are meant, in part, to foster more creativity, most online advertising is still keyword…
Augme Technologies is acquiring fellow mobile marketing company Hipcricket for $44.5 million. The deal reflects what’s likely to be increasi…
I’ve been spending a lot of time thinking about data recently and it’s become the central investment thesis for kbs+p Ventures, our go to ma…
Spanfeller Media Group, which runs foodie site The Daily Meal has secured a $6 million second round funding led by VantagePoint Capital Part…
Although the use of ad exchanges by marketers and agencies have been growing rapidly the last year, the one part of the media buying and sel…
Scott Howe, who resigned his post as the head of Microsoft’s advertiser and publisher solutions group in April, has been named CEO of digita…
Yahoo (NSDQ: YHOO) pinned its 23 percent revenue decline on the divestiture of HotJobs and on changes to the search agreement with Microsoft…
The wave of a display ad space acquisitions shows no sign of slowing, and ad tech firm Collective has been one of the most active buyers lat…
Over the past two years, ad exchanges have caught on with marketers and ad agencies by offering the promise of making the process of buying…
In the automotive space, the responsibility for advertising is shifting from car makers to car dealers, and that means significant boost for…
Social media marketer Say Media has acquired interactive advertising agency Sideshow as the company looks to offer more customized services…
It seems the only thing worse than being a record label these days is being a print publication that focuses on music. Spin magazine, a publ…
Ad agency services firm DG (fka DG Fastchannel) is acquiring online/offline media buying tool MediaMind Technologies for $517 million. The g…
Mobile real-time bidding platform Tapad has raised $1.8 million as the company looks to carve a niche for itself in the retargeting space. I…
The Coalition for Innovative Media Measurement , the research initiative formed by major TV networks, agencies and advertisers two years ago…
Google (NSDQ: GOOG) has confirmed last week’s word that it was buying supply side platform Admeld, with Neal Mohan, Google VP of product man…
Sir Martin Sorrell’s WPP has blacklisted more than 2,000 US websites that carry illegal or pirated content to ensure client ad campaigns onl…
Weaker job numbers, more turbulence on Wall St., higher oil prices — a recipe for greater economic distress is all right there. But as thes…
In order to close the gap between the amount spent by large brand advertisers online and offline, display ad service providers are looking f…
Google (NSDQ: GOOG) chairman Eric Schmidt has led an undisclosed amount of funding for rich media ad firm Spongecell. The investment appears…
Here’s the fourth social media marketing M&A news we’ve written so far this week (and it’s only Wednesday)…
Punktilio, an agency co-found…
Buzzlogic CEO Dave Hills wants the company to be known for more than just being a monitor of social media chatter. The San Francisco company…
Another big deal in corporate adoption of social media marketing – Tesco’s majority-owned Dunnhumby consumer analyst is buying 10-year-old s…
Eqal, the one-time online video studio that got considerable notice for web series Lonelygirl15, is looking to raise $3.5 million as its con…
CrowdStar, a social games developer that has attracted past attention of Microsoft (NSDQ: MSFT), has closed its first-ever round of institut…
Nielsen is set to acquire the remaining stake in NeuroFocus, a company that applies brainwave research to advertising, programming and messa…
During Google’s first quarter earnings call last month, executives said they had been spending heavily to market the company’s Chrome browse…
Consolidation in the mobile ad network space appears to be accelerating, as display advertising and lead gen provider ValueClick is acquirin…
In an unprecedented move, rival national newspaper publishers are working together to sell advertising space.
The e-marketing analysis site and training service Econsultancy revealed to paidContent:UK: “We grew profits by around 70 percent last year.…
Sell side platform The Rubicon Project has spent the past few months building up its technology side — including adding roughly 100 enginee…
With chatter like a YouTube (NSDQ: GOOG) investment in original content, one could be forgiven for wondering if Google’s declaration – that…
GetGlue, a check-in service for watching TV programs or listening to music, has signed its first publishing partnership with Time (NYSE: TWX…
In its 2010 interim earnings report on Friday, WPP says it will continue to buy digital marketing agencies: “Valuations remain reasonable, p…
Federated Media Publishing has extended its reach into areas such as food and health the past year and now it’s getting into clean-tech. The…
Along with the lack of a standard audience metric, one of the main things holding back display ad sales at major ad agencies is the fact tha…
Online ad tech firm Collective has acquired rich media marketing services provider Oggifinogi in what appears to be the latest sign of conso…
Online polling outfit ToLuna has received a buy-out offer from its third-largest shareholder that would take it off the public market.
Social content sharing and IM platform Meebo is putting last fall’s $25 million funding round to work: the company is buying online ad measu…
Omnicom Group’s Diversified Agency Services unit has acquired online consumer researcher Communispace, a further sign that analytics continu…
Earlier this week, an SEC filing by ad data collector BlueKai showed the sale of $6.7 million in company stock for a transaction that appear…
Village Voice Publisher Michael Cohen is preparing to exit the free alt-weekly after nearly 25 years. He’ll be replaced by Village Voice Med…
For major publishers and ad agencies, the concept of getting marketers to even consider the internet as a branding vehicle has been a hard-w…
GeekChicDaily, an e-mail newsletter devoted to all things pop culture, is loading up on more funding and friends in Hollywood and beyond.
Ad data collector BlueKai has sold $6.7 million worth of stock, according to a fairly enigmatic SEC filing. The filing lists several BlueKai…
Given the spate of acquisitions and venture capital activity the last few months, it’s natural that media executives are still feeling fairl…
Another sign major companies have cottoned on to social media marketing buzz – data giant Experian has acquired a majority stake in Techligh…
Turn is the latest ad tech firm to greet the new year with a whopping sum of venture capital. The Silicon Valley-based company has raised $2…
Six months after former Time Inc. (NYSE: TWX) digital news exec Vivek Shah became the owner of tech publisher Ziff Davis, the company has do…
Like a lot of companies the offer publishers a bit of balance against advertisers and agencies in the online ad exchange space, supply-side…
AdKeeper, the startup launched by About.com founder Scott Kurnit this past fall, has raised a whopping $35 million second round funding. Bac…
After ignoring the phenomenon for some time, companies and agencies alike seem to be jumping into social-media marketing with both feet, whether it’s Facebook or Twitter or Foursquare. But many are suffering from “bright shiny object” syndrome, says Adam Kmiec, and their campaigns will fail.
Social media audience data provider Media6Degrees has closed a $17 million second round from Menlo Ventures, U.S. Venture Partners and Venro…
As the mar-comms majors continue buying up digital and emerging-markets agencies, Maurice Levy’s Publicis says it’s acquiring Digital Distri…
Online ad tech company Undertone has acquired digital publisher rep firm WWN. Terms of the deal, New York-based Undertone’s second in the pa…
In its second acquisition in less than a month, social media marketer Federated Media has acquired gourmand-focused blog aggregator FoodBuzz…
When you consider the extent to which the Clubcard loyalty scheme, devised by Dunnhumby, has transformed Tesco, it’s clear that data about c…
Several months after raising a huge $40 million funding round, Tremor Media is acquiring streaming ad placement service ScanScout. Both comp…
Most agencies and big marketers still think of digital advertising as a “cheaper” medium that’s best suited for direct-response ads, rather…
The ad recovery appeared to be in full swing last quarter, as Meredith Corp. (NYSE: MDP) experienced a major turnaround in its earnings. Th…
In case you weren’t certain that online advertising is back, the latest forecast from Magna Global should drive the point home: when 2010 is…
The internet is still proving the medium most likely to attract new marketing pounds, especially during austere times.
The balance of compa…
The Mobile Marketing Association has appointed Greg Stuart to the position of president and CEO effective immediately. Stuart fills a hole c…
MePlease, a startup that lets consumers opt in to receive discount offers via mobile and social media, says it’s raised £1.3 ($2.06) millio…
The Magazine Publishers of America, the trade association for periodicals printed on glossy paper, is trying to update its image and is drop…
Just in time for the first day of New York City’s Advertising Week, AOL (NYSE: AOL) sought to get a jump on attention getting news with its…
Now that Bloomberg has completely integrated BusinessWeek into its operations, the financial media company is now turning its attention to s…
While a lot of investors in the media and tech spaces inevitably end up throwing a lot of money at companies that focus on the younger male…
WebMediaBrands (NSDQ: WEBM), the parent of MediaBistro, has acquired all of the assets of the Semantic Technology Conference (SemTech) and t…
Interpublic Group
Autobytel has bought up fellow car site Autotropolis, which features various resources for car buyers, including a “vehicle selector aid” an…
Westwood One digital head Richard Kosinski is leaving the company to join the social graph ad targeter Media6degrees as its chief revenue of…
Microsoft (NSDQ: MSFT) Advertising has released its Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile…
Peer39 wants to be thought of as more than just a “semantic advertising specialist” for publishers and has reached out AppNexus, which serve…
Display advertising became a bigger focus for Google (NSDQ: GOOG) this year and the company, still better known for search, has unveiled a n…
Never accuse Google (NSDQ: GOOG) of not thinking big. During CEO Eric Schmidt’s IFA keynote in Berlin on Tuesday…
— Mobile product direc…
ComScore (NSDQ: SCOR) says it is acquiring Amsterdam-based web measurement firm Nedstat for $36.7 million in a move designed to improve how…
This one is a slight variation on a current trend… Euro RSCG 4D Discovery, the analytics arm of Havas agency network of Euro RSCG Worldwid…
WPP’s JWT New York, a traditional shop more associated with the Mad Men era as opposed to the new media age, has acquired online ad agency…
Maxim is the latest media outlet to sign on to social content platform Meebo’s sharing and display ad toolbar as it looks for ways to packag…
The UK BD Network marketing agency is buying up the We Love Mobile mobile creative agency, in further signs digital marketing consolidation…
More venture capital activity in the red-hot private sales market: Zulily, the mom-focused sample sales site, which we profiled in December,…
AOL (NYSE: AOL) CEO Tim Armstrong knew he would have to do a lot of investor soothing given that it posted another tough earnings report for…
The “shadowy” world of selling and using online audience data has been in discussion a lot lately, and investors have been taking notice. Th…
Behavioral targeting has been moving beyond the “cookie” — the file code that is placed on a user’s computer when they visit a website — t…
Marketers still don’t get Twitter, a report from interactive shop 360i shows. Not only are advertisers hardly being mentioned by Twitter use…
No wonder some publishers are seeking alternative revenue streams. According to search marketing placing agency Efficient Frontier…
— Th…
Electus, the branded content studio run by former NBC exec Ben Silverman, has released a sponsored series from its recent partnership with c…
Watch out if you want to use a phrase like “Science + Art + Scale.” Yahoo (NSDQ: YHOO) has filed to trademark the term, which was first used…
Female-focused lifestyle blog network Glam Media is launching an ad serving platform called GlamAdapt, which it’s billing as a both a potent…
Seems there’s still room for consolidation in the mobile marketing space. In the UK, Mobile Interactive Group (MIG) – which already operates…
Twenty-four months after leaving the BBC to join social media consultancy Headshift, the agency’s senior consultant Robin Hamman is joining…
Marin Software has raised an $11.2 million fourth round. All of Marin
St Ives, a group which designs a variety of printed products for retailers and publishers, is buying Occam DM, a database marketing company…
Varick Media Management, a unit of ad agency MDC, has hired media buying vet Neeraj Kochhar as its president. Kochhar steps into the post pr…
A bit more consolidation in the media and PR services sector – client mentions monitor Precise is buying a smaller counterpart, MediaGen, fo…
Looking for a little extra marketing leverage, online inventory manager The Rubicon Project has bought malware detector SiteScout. Terms wer…
When a recession hits, it’s expected that branded ad campaign spending drops in favor the clear ROI boost provided by direct response. Well,…
Delivery Agent, which provides e-commerce solutions for entertainment companies, has made its second acquisition in less than two weeks, pic…
Performance marketer MediaTrust has made its second acquisition this year, buying up cost-per-click online ad provider Bardon Advisors. Medi…
More consolidation in the digital marketing space: U.S.-based agency One to One Interactive has acquired fhios, a London-based marketing fir…
With vertical ad networks taking a sharper aim at women, Martha Stewart Living Omnimedia (NYSE: MSO) plans a major web overhaul this year, s…
Behavioral ad targeting may be getting the evil eye from regulators in Europe, but portals have other plans. Today, Yahoo (NSDQ: YHOO) is an…
The Mobile Marketing Association is reorganizing its structure in order to support the “unprecedented awareness” of mobile marketing worldwi…
ClearSaleing, a company that claims to specialize in something called “attribution management” — in something close to plain English, “ROI…
MocoNews Contributor Jeremy Laws runs a digital entertainment advisory and writes the industry blog Cabana Mobile.
Velti, a UK-based mobile…
What’s the opposite of “recession”? UK internet ad budgets were up for the second consecutive quarter in Q409, as the web continued to take…
Dealer.com, which offers a suite of online marketing services tailored to auto dealerships, has raised $5 million in a round of funding, acc…
Marketing analytics purveyor Covario has acquired search engine optimization strategist Netconcepts. Terms of the deal weren’t disclosed. Ne…
eMusic has struck a deal with Warner Music Group (NYSE: WMG) that will give the independent online music e-tailer 10,000 albums — roughly 1…
Mobile app tracker Flurry has raised a $7 million second round funding. The round was led by InterWest Partners, along with existing investo…
Media planning consultancy TargetCast has acquired full service digital shop Triumph360. This is eight-year-old TargetCast’s first major acq…
Ten-year-old European email marketing firm eCircle is selling a majority stake to Boston-based private equity house TA Associates for a big…
Jive Software, a company that helps businesses interact with online communities, has acquired social media analytics provider Filtrbox. Term…
Do-it-yourself hobbyist marketplace Etsy has acquired ad platform operator Adtuitive for an undisclosed sum. In post on Etsy’s blog, the com…
After getting a “substantial” first-round funding as recently as February, founder Alicia Navarro’s UK affiliate marketing links firm Skimli…
Here’s one safe bet for 2010: social media and online PR firms will continue to be involved in some big deals as companies scramble to “enga…
Oracle has launched a new advertising platform that helps carriers get into the mobile advertising business, and ensures they don’t get left…
Almost a-year-and-a-half after Cox Enterprises said it was attempting to sell direct mail and coupon marketing unit Valpak, the company has…
Digital comms agency TH_NK has received £1 million of VC funding from Beringea to finance expansion of its staff and operations at home and…
Even before Bloomberg agreed to buy BusinessWeek, the company wanted to be known for more than just operating financial news terminals — an…
A week after Google (NSDQ: GOOG) bought AdMob for an astonishing $750 million in stock, Millennial Media reported that it has raised nearly…
Econsultancy, a publishing, community and training business for e-marketing and e-commerce professionals, tells us its pre-tax (EBITDA) prof…
At least social media specialists are having a good recession. We’ve seen European deals and acquisitions from international digital markete…
SEO firm Altruik has raised $4.7 million in a first round of funding led by Greenhill SAVP. DFJ Gotham, First Round Capital, Javelin Partner…
American City Business Journals has led a $2 million investment in NetProspex, a startup which boasts a crowdsourced online database of more…
HTC may be the most successful cellphone company you’ve never heard of.
At least that was the headline three years ago when the Taiwanese-…
The ebullient Steve Ballmer bounded to the stage at Microsoft’s Windows 7 launch party in New York City introduced by Kylie, a four-year-old…
HubSpot has raised $16 million in a third round of funding led by Scale Ventures; existing backers Matrix Partners and General Catalyst Part…
After those somewhat derivative TV ads, the next stage in Yahoo’s effort to drive awareness of its new personalisation features is Yodel Stu…
Yahoo’s $100 million new marketing campaign may be all about “You” – but it’s failed to localise to “your” market at all.
The new UK ad, ru…
Q Interactive, a performance-based ad network, has bought lead gen provider Vente. Terms of the deal were not disclosed. This is Chicago-bas…
Digital marketing company Kyp has raised a $9.1 million in a fourth round funding. The London-based company, which also has offices in New Y…
*Yahoo* CMO Elisa Steele opened Yahoo’s press conference heralding its over $100 million global branding campaign with a recap: the main tak…
Online marketing shop PM Digital has bought search optimizer SpinShark. Terms were not disclosed. Despite all the attention of Google (NSDQ…
— Apple (NSDQ: AAPL) has hired Bruce Sewell, former SVP and general counsel of Intel (NSDQ: INTC), to fill the position of SVP of Legal and…
The first question on the Adobe’s investors conference call was one everyone was wondering about: in buying audience measurement company Omn…
Yahoo’s latest branding campaign will be centered on trumpeting the company as the “home on the web” for advertisers and consumers, AllThing…
Digital marketing shop iCrossing is promoting its UK social media head Antony Mayfield to be its global SVP of social media.
Mayfield had b…
Indianapolis email marketing firm ExactTarget has bought London-based Keymail Marketing to spearhead a new international division. The acqui…
E-commerce solutions firm GSI Commerce has purchased some assets of affiliate marketer Pepperjam. No financial details were released, althou…
At it prepares to spin off from Time Warner (NYSE: TWX), AOL is putting its name front and center on its products and services again. And to…
Iconmobile, a design and technology agency for the mobile industry, has acquired Seattle-based interactive-marketing agency Billy Fez Produc…
This year is not the year that mobile advertising will hit a tipping point, and truth be told, that point may still be several more years aw…
Last week, we reported a list of the six largest mobile advertising networks — with the caveat that the data may not be correct. Well, inde…
Advertisers want to know how many people they can reach before they commit to a multi-million campaign. But in the mobile industry, determin…
Google (NSDQ: GOOG) is taking its campaign for its suite of online productivity apps directly to the IT commuter, with new billboards in fou…
Digital ad agency Skive has bought a majority stake in Norwich-based digital agency Soup, which has recently carried out campaigns for Aviva…
The entertainment industry is currently spending more money on mobile advertising than any other segment, according to a report released tod…
Get ready for side-by-side Apple (NSDQ: AAPL) and Microsoft (NSDQ: MSFT) stores. Microsoft COO Kevin Turner told an audience at the company’…
London-based Alterian has purchased Techrigy, which sells social media monitoring and analytics tools. Financial terms were not disclosed. T…
Rhino has a new gimmick to get middle-aged music fans to buy some more oldies: a download format on iTunes called the Digital 45. Ostensibly…
Deluxe Corporation is spending $30 million to hasten its move outside of its traditional check printing and marketing business. The company…
Considering the current gloom that hangs over the ad industry these days, it’s not surprising that the early ’60s era depicted in AMC’s Mad…
Online marketing company Clash-Media has raised £1.3 million from MMC Ventures to fund expansion in Spain and Italy. Clash specialises in t…
Microsoft (NSDQ: MSFT) refuses to talk about its mobile phone project, code-named “Pink,” and yet reportedly it has just selected an ad agen…
E-mail marketing firm StrongMail Systems said Tuesday it had purchased social media marketing firm PopularMedia. Financial details were not…
Marketers will spend at least $65 billion million to promote themselves online this year. The bad news for online publishers? They won’t see…
Microsoft (NSDQ: MSFT) is selling a chunk of online surveys operator Greenfield Online to Paris-based online research panel provider Toluna…
Homeware retailer Habitat has got rid of an intern after an ill-judged marketing campaign – piggybacking Spring promotion messages on to new…
Update: The SEC filing came out today (June 25, 2009), which shows the total funding amount as higher, around $14.7 million. The discrepancy…
Updated below: The Nielsen Company is expanding its two-year-old relationship with content security company Digimarc (NSDQ: DMRC). The two h…
OTC-traded lead-gen company AdEx Media has completed a $2.3 million financing. The Mountain View, Calif.-based company, which offers pay-for…
The UK’s digital economy is growing, but less than half as fast as it was in 2007. The IAB’s annual Online Adspend Study, conducted with Pri…
Blade Runner and Alien director Ridley Scott’s RSA Films is launching a series of short films set in the near future, sponsored by big brand…
UK-based mobile marketing and technology provider 2ergo has acquired Australian-based mobile marketing firm Wapfly in order to expand its bu…
UK affiliate marketing outfit Skimlinks has debuted Good.ly, a Tinyurl and Bit.ly clone that does more than just shorten URLs. Many online r…
Martha Stewart Living Omnimedia (NYSE: MSO) plans to start charging for online video downloads of the domestic diva’s archived TV show episo…
Velti, a London-based mobile marketing and advertising agency, has acquired San Francisco-based Ad Infuse, to grow its market position in th…
The Atlanta Journal Constitution figures that at this point in the digital revolution, readers might be starting to get nostalgic for the g…
The Q1 results from Martha Stewart Living Omnimedia (NYSE: MSO) were predictably dismal, given the state of the media depression. Revenues w…
After introductory remarks by CEO Carol Bartz, outgoing Yahoo (NSDQ: YHOO) CFO Blake Jorgensen began his last earnings call with an overvie…
Social net e-commerce provider PlaySpan is hoping to augment its business, which targets online communities, gamer sites and virtual worlds,…
Ad network provider Adify hopes to give a jump to its Cox Enterprises sibling AutoTrader.com, as the two will partner on a vertical net targ…
Dennis Woodside, who was quickly chosen to succeed Tim Armstrong as Google’s head of ad sales in the Americas last month, hopes to continue…
Following the layoffs of many of its sales and marketing execs, and the departure of US ad sales chief Tim Armstrong, Google (NSDQ: GOOG) is…
The popularity of a food truck that tools around LA selling gourmet Korean BBQ tacos and the success of the Jonas Brothers would seem to hav…
— Reckitt-Benckiser shifts $20 million from TV to online: Household cleaning products marketer Reckitt-Benckiser will move $20 million of i…
— Marin Software: US search marketing app developer Marin Software has opened a UK office and has appointed former director of search at WP…
At GDC, neuroscience-based marketing firm NeuroFocus rolled out NGame, a suite of products that apply brainwave research principals to game…
UK ad holding company WPP Group and Google (NSDQ: GOOG) are teaming up on a small, three-year project to study consumer behavior, WSJ report…
Small U.S. businesses spent about $6.7 billion last year for online marketing efforts, with only a fraction going to online advertising, acc…
Yahoo (NSDQ: YHOO) has been winding down its “experiments” in online video over the past few years. On Monday, the portal company…
Microsoft (NSDQ: MSFT) plans to close the adCenter AnalyticsBeta program, the company said in a post on the adCenter blog. Microsoft said it…
Despite the economic pressure on Martha Stewart Living Omnimedia’s overall business in Q4, its digital offerings had a good year, thanks to…
Honeyshed, Publicis Groupe’s attempt to combine the pop culture entertainment elements of MTV and the home shopping aspects of QVC, achieved…
WPP’s GroupM has found the online ad industry’s efforts to update the seven-year-old terms and conditions — or “T&C’s” — plodding and has…
The number of UK marketers who upped their online spend in Q4 fell to a nine-year low, the Institute of Practitioners in Advertising’s (IP…
Despite all its bad news lately, AOL (NYSE: TWX) can point to at least some revenue gains tied to its traffic jump. Later tonight, AOL, led…
Barack Obama’s campaign depended a lot on traditional media — such as last week’s highly-rated infomercial. With that in mind, BusinessWeek…
Chinese portal Sohu.com’s growth rate is hardly slowing, as the Beijing company posted Q3 GAAP net income of $40.3 million ($1.02 per fully…
Widget distribution firm Gigya has named ValueClick (NSDQ: VCLK) COO David Yovanno CEO, Venturebeat reported. Yovanno told Venturebeat that…
It’s not hard to find people who will say that video ads are annoying, but marketers want to know just how annoying they really are. Or, as…
After reporting Q3 earnings that beat analysts’ estimates, Google’s conference call began with CEO Eric Schmidt noting that new CFO Patrick…
Yet more research out today shows UK digital ad spend’s growth is slowing – despite its overall share of the media pie continuing to grow. I…
Two new studies being released Wednesday promise answers to some of the questions that plague marketers about online advertising. In particu…
Even if the Department of Justice says Google’s (NSDQ: GOOG) search ad pact with Yahoo (NSDQ: YHOO) clears its antitrust hurdles, Sen. Herb…
— Guitar Hero’s new tune: in-game ads: Video gamer Activision (NSDQ: ATVI) Blizzard has signed a deal with in-game ads company IGA to place…
— Glam Media: Scott Schiller has been promoted to the new position of EVP of global marketing, where he will lead the U.S. women’s ad sales…
— Digital Rights Group: Lee deBoer has been tapped to lead the UK distributor’s new U.S. branch, Variety reports. A 20-year HBO vet, deBoer…
At best, Google’s (NSDQ: GOOG) attempts to woo agencies and convince account teams that the search giant’s ad moves will not undercut them a…
Local newspapers may be struggling to latch on the to rise of local online media, but a report from the Online Publishers Association sugges…
In the past year, ad networks accounted for 30 percent of major publishers’ online sales, compared to five percent in 2006, according to a s…
When asked why major marketers’ ad dollars don’t follow the vast migration of consumers to the web, the general answer is that online isn’t…
After experiencing a double-digit spurt in growth rates last year, display ad revenues are still healthy, but the gains have slowed consider…
For the past three years, General Motors has been cutting total ad expenditures, going from the number two spender to number four. During th…
— Professional video CPMs to grow faster than user-gen: The hope for user-gen video to effectively compete with professionals is dashed in…
— AOL display revs expected to fall in Q2 (Sub req.): Following lead gen company ValueClick’s (NSDQ: VCLK) announcement that earnings in th…
Thanks in large part to strong sales of products related to its Xbox games, Microsoft (NSDQ: MSFT) said Q2 revenue came in at $15.84 billion…
Paris-based ad holding company Publicis Groupe has formed an ad network relying on all four of the major ad serving systems run by Microsoft…
And you thought throngs of people would really “friend” your brand on MySpace? Half of all advertiser-branded social networking pages in Eu…
There was a time not too long ago when the business implications of social media were unclear; resistance to it on the…
Back in January, Advertising Age named Tribal DDB the global agency of the year — the first digital shop to receive that honor. While the a…
With Microsoft (NSDQ: MSFT) getting its most positive presentation from the Apple (NSDQ: AAPL) ads starring comedian John Hodgman as the hap…
Ziff Davis Media, having just wrapped up its Chapter 11 bankruptcy case, can now get back to the business of running a struggling tech publi…
Online display ads have steadily been losing their luster over the past two years and are expected to hit a peak of $12.6 billion in ad spen…
Lead gen provider Morlex has acquired internet marketing company Ad Authority for $3.5 million in cash, 6.5 million shares of Morlex common…
To many media industry observers these days, the notion of a major publisher joining or starting an online ad network seems to feel like an…
As the major broadcast networks prepare their scaled back TV upfront presentations for this spring, Microsoft (NSDQ: MSFT) held its first pr…
Craigslist stands to bring in $81 million in revenue in 2008, according to a report by researcher Classified Intelligence. If that comes tru…
Swiss electronic advertising group Goldbach Media Gruppe is acquiring a 70 percent stake in Balkan online ad sales house AD Projekti, target…
Ad agency Euro RSCG Worldwide has bought full-service digital shop Kadium. Terms were not disclosed. Euro, which is owned by French ad holdi…
Another day, another ad spend report telling non-traditional media not to worry about a recession: PQ Media says its data indicates that alt…
AOL’s (NYSE: TWX) Platform-A President Lynda Clarizio appears to moving quickly on her promise to quicken the pace of integration at the Tim…
In a bid to give British advertisers
Some headlines from this week’s American Association of Advertising Agencies (4A’s) Media Conference in Orlando:
— Privacy worries, digita…
Barely a week after securing an $80 million funding round, London-based ad network Adconion has just spent $20 million to buy Las Vegas-base…
Barely a week after securing an $80 million funding round, London-based ad network Adconion has just spent $20 million to buy Las Vegas-base…
No slowdown for videogame advertising, as companies spent $502 million on all videogame-related ad efforts, according to eMarketer, which ex…
Spanish ad holding company Havas is creating a digital media R&D division intended to synthesize the insights and capabilities of venture ca…
Online ad growth has been slowing down for the past few quarters. That situation has been attributed to the law of the large numbers, lack o…
A modest proposal for future conference panels covering online video: there ought to be a moratorium on sampling Gil Scott Heron’s “The Revo…
For those marketers who can’t afford the nearly $3 million for a 30-second spot during next weekend’s Super Bowl on Fox, the web still offer…
Hoping to expand both its global and digital holdings, Texas-based direct marketer Harte-Hanks has bought U.K. online targeting agency Mason…
Advertisers know that viewers, for the most part, would rather avoid their messages. While marketers have always found a way to get themselv…
— Zenith Reorganizes Video Media Buying: The Publicis Groupe media shop is refocusing its broadcast unit around video in general, instead o…
Mercent, a Seattle-based online marketing firm, has raised a $6.5 million second round led by TVC Capital, along with Madrona Venture Group…
Much of the ad industry is trying to figure out what to make of Google (NSDQ: GOOG). The “frenemy” description WPP Group CEO Martin Sorrell…
Online advertising was an integral part of last year’s pre-Super Bowl marketing. In the lead up to the 2007 Super Bowl, Frito-Lay got signif…
While the amount of ad dollars spent on this year’s national elections are expected to be another record-setter, so far, very little of that…
We’ve written recently about marketing & evangelism, and how important these tasks are for founders — even though we’d all rather just…
— Online Surveys Get Social Net Reform: Online surveys are often looked at askance because many tend to entice respondents with promises of…
A marriage of acronyms. London-based online direct marketing company TMN is to buy web advertising, retail and publishing group Internet Bus…
Israeli search marketer Kenshoo has received an undisclosed amount of first round funding from Sequoia Capital. In August, the company began…
AOL (NYSE: TWX) is continuing to refine its Platform A unit with an eye towards its larger-spending advertisers by forming of Platform-A Mar…
For marketers and agencies coming up with an ad campaign, the use of a social network is becoming as de rigueur as the creation of a 30-seco…
London-based online advertising and publishing company Media Corp. has bought online ad buyer Interactive Consulting Ltd, which also operate…
— Quantcast: Adam Gerber joins as CMO of the online traffic rating and analytics company Quantcast. Most recently, Gerber was at Brightcove…
In the uphill effort to dent Google’s (NSDQ: GOOG) dominance over online search, some challengers, like Ask.com, have tried to raise awarene…
French marketing services provider Alenty has attracted 370,000 euros (£258,700) funding. Founded by Laurent Nicolas and Nicolas Thomas.The…
Online ad firm Linkstorm has raised a third round financing of $4.2 million from about 85 individual investors, including 25 previous backer…
Content management software maker Interwoven has acquired interactive marketing services firm Optimost for $52 million in cash. The merger i…
Why did hyperlocal aggregator Backfence fail and community sites like MySpace succeed? No real answers posed to that question, but some atte…
The threat of an economic downturn, a credit crisis and slowing ad growth have not dampened the heated M&A market for interactive ad agencie…
From our sister site mocoNews: HSBC has dropped plans to use Bluetooth to send ads to the mobile phones of people passing the branches, whic…
— AOL (NYSE: TWX): Mark Pinney will head business planning for the Time Warner unit’s new Platform A advertising division. Pinney was previ…
The Federal Trade Commission has ruled that Yahoo’s (NSDQ: YHOO) $300 million acquisition of online ad network BlueLithium does not violate…
Email marketer Zustek has hired Al DiGuido as CEO and his immediate focus will be on acquisitions designed to expand the company’s online ad…
Within the past week, two new online ad exchanges have ramped up efforts to offer web publishers and advertisers an alternative to the domin…
An interesting academic paper on the subject of marketing in the social media environment, by John Deighton, professor at Harvard Business S…
— Microsoft (NSDQ: MSFT) demonstrated its Massive in-game ads in Times Square. During the early part of the week-long ad industry celebrati…
Stressing the viability of portals as an advertising medium, Kathy Kayse, EVP, Sales & Partnership Alliances, AOL (NYSE: TWX) Media Network,…
Mobile content and applications firm New Motion is acquiring internet marketing firm Traffix, in a stock swap valuing Traffix at $138.9 mill…
After going over some of the architectural details of the NYT’s new headquarters, NYT advertising reporter Stuart Elliot posed questions to…
In addition to balancing the budgeting issues between traditional and interactive advertising, settling who has control over the creative is…
In addition to the challenges brought by the rise of digital media in general, agency holding companies are coping with the fact that a lot…
In the final MIXX 2.7 Conference panel of the day, Newsweek’s Steven Levy sought to gauge the changes blogs have had on the journalism space…
It’s become commonplace to note that the “consumer is in control,” but Brad Brinegar, chairman and CEO of McKinney, introduced a MIXX 2.7 C…
Just made a quick sprint from OMMA’s Ad Week conference at the Hilton New York to the MIXX 2.7 Conference at Crowne Plaza Hotel to hear the…
The nature of a “hit” on the web – how to define, first of all, and then how to monetize it – is something that media companies are trying t…
Keeping in mind that forecasting is an inexact science, Geoff Ramsey, CEO, eMarketer, began his OMMA Conference keynote with a review of for…
The fourth annual Advertising Week kicks off Monday, and as the NYT points out, organizers hope attendees notice the emphasis on substance t…
Marketing executives are increasingly shifting their ad budgets online, but they might be willing to spend more if the industry would develo…
After a year of working on it, online video distributor Brightcove is giving up on developing its video portal – and the ad dollars that it…
Ad holding company Omnicom Group (NYSE: OMC) has been noted for avoiding the M&A frenzy affecting its peers over interactive ad shops. But t…
From paidContent:UK: WPP’s (LON:WPP) digital odyssey continues; the advertising services group is buying Los Angeles-based Schematic for an…
— Social Nets Attract Higher Ad Revenue, But Still Not Best For Brands: US social networking revenues could reach $1 billion in 2007, up fr…
PE Firm Halyard Capital has tied up with veteran direct marketer Stan Rapp and formed Engauge, a new marketing solutions agency that intends…
Last week, we noted the pressure on websites to seek ad-support rather than revenue from subscriptions or sales. Be that as it may, there’s…
As recommendation community sites gain popularity, The Nielsen Company sees an opportunity to advance its Buzz Metrics system while finding…
Norway’s biggest media group Schibsted has bought Sweden-based online marketing and traffic firm WebTraffic, for an undisclosed amount. The…
PubMatic, a provider of ad serving solutions, has launched with backing from Draper Fisher Jurvetson and Helion Ventures. The amount of fund…
Through all of Yahoo’s (Nasdaq: YHOO) struggles over the past year, the internet company has typically been able to count on the strength of…
Up until now, lead generation’s star as a major source of online ad revenue seemed to be on an unstoppable rise. Looking back over the past…
In-text ad provider Kontera has secured $10.3 million in its second round funding. The financing was provided by Carmel Ventures with partic…
Couple of e-mail marketing related acquisitions:
— Email marketing company Datran Media has acquired contextual and behavioral ad serving…
Citing costs related to its $6 billion pending acquisition by Microsoft, aQuantive (Nasdaq: AQNT) posted lower Q2 net income of $9.6 million…
United Online (Nasdaq:UNTD), the Woodland Hills, CA-based owner of social net Classmates.com and ISPs Juno and NetZero, reported Q2 profits…
Online ad networks are coming under closer scrutiny in the UK as the press outs brands for advertising at controversial websites. BBC’s Pano…
Interactive marketing shop iCrossing raised $62 million from a fifth round, bring its private equity total to a hefty $110 million. The roun…
TradeDoubler, the Stockholm-based pan-European internet affiliate advertising network, has bought Internet Marketing Works (IMW Group), a ho…
Veoh founder Dmitry Shapiro is being replaced as CEO by Steve Mitgang, most recently an SVP at Yahoo’s global team where he managed the port…
While many ad agencies have been buying up interactive shops to buttress their online efforts lately, ad holding company Omnicom Media Group…
The “first-look” deal the new production team of Gail Berman and Lloyd Braun signed with NBC Universal lacked an online component, a particu…
What is Prince’s latest CD worth? An extra 600,000 copies on your circulation if you’re the Mail On Sunday. In an unprecedented and controve…
Budgets for internet advertising grew faster than those allocated to any other medium in the U.K. during Q2, according to latest industry fi…
BusinessWeek has two articles assessing the mania over widgets. The first piece largely explains what widgets are and ultimately proclaims t…
Search advertising management tool firm Clickable has raised $3 million in a first round funding, PE Hub reports. The round was led by Union…
While not as major as its purchase of 24/7 a few weeks ago, WPP has added another online ad company to the fold. Through its marketing shop…
Like just about everybody else, preteens and teens tend to reject banner ads and other obtrusive forms of online advertising. But an online…
There’s been a lot of news about online video over the past few days – the upgrading of MySpaceTV and the hiring of former Amazon exec Jason…
Issues of how advertisers should pursue viral video and whether consumers would prefer that marketers label their video messages as was addr…
Figuring out the proper format for ad-supported online video during the second morning panel at the OMMA Video conference served to continue…
— EBay Ends Google AdWords Blackout: Two weeks after pulling out of Google’s AdWords system, eBay will begin using the search ad network a…
— Video Ad Revenue To Overtake Search By 2011: Online advertising revenue is projected to grow from $16.9 billion in 2006 to $31.3 billion…
Aside from seeing continued growth in online advertising, with no major fears about a slowdown, a Promax/BDA panel found that the main chall…
At several points during her presentation, Kim Malone, Google’s director of online sales and operations, told attendees at the Future of Onl…
Over $112 billion of U.S. ad spending is wasted, says Greg Stuart, former CEO and president of the Interactive Advertising Bureau, opening t…
CRM applications provider Salesforce.com and Google announced that they have formed a strategic global alliance designed to give both a leg…
— Yahoo Opens Access to Panama: Yahoo opened its Search Marketing Commercial API Program, which is intended to provide businesses and devel…
Google is applying some addition and subtraction regarding its AdSense service: the company is adding a new video offering, while it is drop…
Billed as “QVC meets MTV,” ad companies Publicis Groupe and Droga5, are set to announce the creation of a website called Honeyshed that will…
The morning’s second panel Simon Assaad, CEO, Heavy; John Battelle, chairman, Federated Media; Shawn Gold, SVP, MySpace; Tina Sharkey,chairm…
Online marketing software provider Creative Circle Advertising Solutions has closed a second round of financing. The amount was not disclose…
WPP of London, the world’s second largest advertising firm, is said to be considering a takeover of web ads network 24/7 RealMedia as consol…
If you want to book some time with Randall Rothenberg, you might have to wait a few months. Late last year, Rothenberg left his post at tech…
Interactive marketing company Active Response Group has received $10 million as part of a structured debt financing from Hercules Technology…
Instructional content site HowStuffWorks has raised another $75 million to support general growth efforts and refinancing, the Atlanta Busin…
As The Week magazine might put it, It’s A Good Week For
iUpload, a Burlington, Ontario-based company that helps business create blogs, wikis and other forms of online communication, has raised $7…
B2B content network Tippit has just received an undisclosed amount of funding from LightSpeed for lead generation efforts, according to Alar…
While it seems reasonable enough to assume that video ads are more effective than single image ones, DoubleClick has taken the trouble of at…
Diageo, the UK alcoholic beverage company, is launching a site on Monday that will give amateur creative directors the tools to create their…
Meant to pick this up eariler in the week … Warner Bros. started Studio 2.0 last fall to create broadband and mobile short-form content fo…
Despite commitments from shareholders representing about 20 percent of TradeDoubler’s voting power, AOL is facing opposition to its planned…
For the last two years, MSN used New Year’s Eve in Times Square as a major video branding effort. This year, it’s changing tack and the new…
Updated to include statements from Control Room and MSN: Controversy and bawdy ads may raise consciousness but they aren’t always welcome by…
I’m not exactly sure where viral marketing ends and social media marketing begins but clearly social networks have beceome focal points for…
Mint Digital has had the kind of success creating a TV-related social net that many brands could only dream of. MD Andy Bell explained how t…
This was the session I’d been waiting for. Great line up, great title – “Unleashing Mass Creativity.” It wasn’t so much unleashing mass crea…
The spate of online US TV premieres is spreading to the UK: MySpace has signed its first UK TV deal to promote the Brotherhood drama series…
I also caught up a little with NBA Commissioner David Stern, another of the panelists in the USA Today session. I spent an intense amount of…
[By Staci D. Kramer] Rishad Tobaccowala’s keynote message was simple: “Get rid of the crap.” The CEO of Denuo, the recently created Publicis…
[By Staci D. Kramer] Despite Rafat’s going on the injured reserve, we were able to work things out so I could still make it to New York as p…
Telegraph.co.uk is revamping again, this time adding more audio and video, larger text and more blogging. The property section include a dat…
Yahoo Music has found a way — temporarily — around the doubled music-to-go price that followed its basement-rate charter subscription. Cus…
First, HarperCollins followed the digital drumbeat at parent News Corp. by making plans to digitize its catalog; now it’s revamping its site…
More options for publishers and content providers … Critical Mention’s ClipSyndicate and Voxant’s upcoming Viral Syndication Network promi…
Nonprofit record label Smithsonian Folkways Recordings has agreed to an encompassing marketing deal with The Orchard that should finally mak…
Ten major marketers, including Wal-Mart, HP, Microsoft and Masterfoods, want advertisers to pony up $50 million to test an online auction to…
Some companies have been burnt by viral video (and more will be) but an increasing number find it alluring. When marketing firm Deep Focus p…
Stageside.tv, Coca-Cola ‘s newest marketing ploy, promises sharable downloads of live performances, behind-the scenes and interviews. It’s p…
Can Microsoft buy search love? MSN Search and Win Search will reward random users over the next three months based on keywords. Prizes total…
Chicago-based media services firm Integrant launched Centro.net today, a service aimed at making it easier to match national advertising and…
We’ve written about the increasingly intricate music promo packages with high-profile online and mobile elements. Windows are created to let…
IAB convened a teen “focus group” ages 15-18 Wednesday to give Ad Week attendees feedback on three interactive marketing campaigns from Nike…
Zinio, the electronic editions technology/software company, has been bulking up with new accounts — it signed 62 new digital titles in July…
Do two make a trend? Warner Brothers’ “Batman Begins” came with its own Firefox theme and Wednesday Time Warner sibling HBO will start distr…
I don’t mean to pick on AdAge but every so often someone feels compelled to do a story about how marketing on the internet can be scary. Thi…
CTAM, short for Cable & Telecommunications Association for Marketing, has been through a lot of iterations since its 1976 founding to share…
The number one issue for the Association of National Advertisers? “The efficiency and effectiveness of marketing in generating growth and bu…
Here’s the money quote from AP’s David Bauder: “Television seemed shockingly old-fashioned in how it followed Saturday’s worldwide concert f…
From today’s “free” WSJ offerings: Marketers and publishers are fighting what may be a losing battle to increase the popularity of cookies -…
Intermix Media will pay New York State $7.5 million over three years without admitting any wrongdoing or liability in surreptitious software…
Apple has launched the iTunes Affiliate Programme in the UK and Ireland, making a total of 17 Eurpoean countries offering the affiliate opti…
MSN hopes to get some attention for MSN Music in the increasingly cluttered digital music sales arena with a major multi-media, cross-channe…
The iMedia Agency Summit kicked off in Amelia Island last night as interactive marketers grapple with the perception that online is the tail…
A-B knows how to create buzz; its winning streak with Super Bowl ads and the way its campaigns enter the vernacular are proof. But the mega-…
Editor’s note: paidContent guest blogger David Eckoff takes more away from one session in a conference than some people do from an entire c…
FinancialContent, Inc. will provide stock market data to Interactive Taxi, a 600-plus fleet of cabs with touchscreen video displays in the b…
Microsoft officially unveiled Xbox 360 Thursday night on MTV, a couple of days after camera phone pix from the taping of the show leaked rem…
Dorian Benkoil. Anne Holland, publisher of Marketing Sherpa, opened with three main points:
— Advertising is coming back. For a large numb…
The Sunday edition of the St. Louis Post-Dispatch included a full-page glossy insert from SBC offering “Big time entertainment! One low pric…
SBC’s latest marquee marketing alliance is with Fox for upcoming release “Fantastic Four.” This is the second major motion picture deal for…
Sounds like “behavioral marketing” was on the buzzword bingo card at this week’s Ad:Tech. Wired News’ Joanna Glasner explains that one perso…
SBC Yahoo hopes music — and an odd collection at that — will bring in new subs and encourage broadband use. The Blue Room, a music site wi…
A reminder that, at its most basic, social networking is about making money. Boston-based New media marketing company POPstick is launching…