Marketing

Clearspring Acquires Social Data Tool XGraph

Just a month after installing ex-Yahoo (NSDQ: YHOO) Right Media head Ramsey McGrory as CEO, content distribution engine Clearspring has acqu…

Lee Doyle Steps Down As CEO Of WPP’s MEC

After four years as CEO of WPP Group media shop MEC, Lee Doyle is stepping down as head of the company’s North American operations. However,…

Collective Buys Video Ad Platform Oggifinogi

Online ad tech firm Collective has acquired rich media marketing services provider Oggifinogi in what appears to be the latest sign of conso…

Why Half of Social-Media Campaigns Will Fail

After ignoring the phenomenon for some time, companies and agencies alike seem to be jumping into social-media marketing with both feet, whether it’s Facebook or Twitter or Foursquare. But many are suffering from “bright shiny object” syndrome, says Adam Kmiec, and their campaigns will fail.

Undertone Acquires French Publisher Rep WWN

Online ad tech company Undertone has acquired digital publisher rep firm WWN. Terms of the deal, New York-based Undertone’s second in the pa…

Microsoft Launches Mobile Ad Exchange

Microsoft (NSDQ: MSFT) Advertising has released its Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile…

JWT New York Acquires Digitaria

WPP’s JWT New York, a traditional shop more associated with the Mad Men era as opposed to the new media age, has acquired online ad agency…

Sample Sales Site Zulily Gets $6 Million More

More venture capital activity in the red-hot private sales market: Zulily, the mom-focused sample sales site, which we profiled in December,…

Online Marketer Dealer.com Gets $5 Million

Dealer.com, which offers a suite of online marketing services tailored to auto dealerships, has raised $5 million in a round of funding, acc…

Media Planner TargetCast Acquires Triumph360

Media planning consultancy TargetCast has acquired full service digital shop Triumph360. This is eight-year-old TargetCast’s first major acq…

Crafts Site Etsy Buys Ad Platform Adtuitive

Do-it-yourself hobbyist marketplace Etsy has acquired ad platform operator Adtuitive for an undisclosed sum. In post on Etsy’s blog, the com…

Altruik Raises $4.7 Million For SEO Tools

SEO firm Altruik has raised $4.7 million in a first round of funding led by Greenhill SAVP. DFJ Gotham, First Round Capital, Javelin Partner…

Report: The Top 10 Advertisers In Mobile

The entertainment industry is currently spending more money on mobile advertising than any other segment, according to a report released tod…

Social Media Monitor Techrigy Sold To Alterian

London-based Alterian has purchased Techrigy, which sells social media monitoring and analytics tools. Financial terms were not disclosed. T…

Havas Forms Digital Media R&D Unit

Spanish ad holding company Havas is creating a digital media R&D division intended to synthesize the insights and capabilities of venture ca…

Why talking to reporters is good for you.

We’ve written recently about marketing & evangelism, and how important these tasks are for founders — even though we’d all rather just…

HSBC Abandons Bluetooth Marketing Campaign

From our sister site mocoNews: HSBC has dropped plans to use Bluetooth to send ads to the mobile phones of people passing the branches, whic…

Industry Moves Roundup: AOL; Adify; Starcom

— AOL (NYSE: TWX): Mark Pinney will head business planning for the Time Warner unit’s new Platform A advertising division. Pinney was previ…

@ Ad Week ’07: This Year it’s Serious

The fourth annual Advertising Week kicks off Monday, and as the NYT points out, organizers hope attendees notice the emphasis on substance t…

B2B Lead Gen Network Tippit Gets Funding

B2B content network Tippit has just received an undisclosed amount of funding from LightSpeed for lead generation efforts, according to Alar…

Study Touts Video Ads Over Image Ads

While it seems reasonable enough to assume that video ads are more effective than single image ones, DoubleClick has taken the trouble of at…

UK MySpace Plugs First TV Show

The spate of online US TV premieres is spreading to the UK: MySpace has signed its first UK TV deal to promote the Brotherhood drama series…

Marketing By Mozilla

Do two make a trend? Warner Brothers’ “Batman Begins” came with its own Firefox theme and Wednesday Time Warner sibling HBO will start distr…

Live 8: Online Gets Rave Reviews

Here’s the money quote from AP’s David Bauder: “Television seemed shockingly old-fashioned in how it followed Saturday’s worldwide concert f…

Marketers, Publishers Battle Cookie Fatigue

From today’s “free” WSJ offerings: Marketers and publishers are fighting what may be a losing battle to increase the popularity of cookies -…

Stock Info On Wheels

FinancialContent, Inc. will provide stock market data to Interactive Taxi, a 600-plus fleet of cabs with touchscreen video displays in the b…

Xbox 360: Microsoft’s Newest Media Center

Microsoft officially unveiled Xbox 360 Thursday night on MTV, a couple of days after camera phone pix from the taping of the show leaked rem…

More On SBC’s Entertainment Marketing

The Sunday edition of the St. Louis Post-Dispatch included a full-page glossy insert from SBC offering “Big time entertainment! One low pric…

Potential Buzzword Alert

A reminder that, at its most basic, social networking is about making money. Boston-based New media marketing company POPstick is launching…