It's the data stupid.
Oracle continues to build its cloud-and-data arsenal, announcing its intention to buy Datalogix, a data marketing specialist that gleans consumer sentiment data via…
LinkedIn has its eyes on a billion-dollar B2B marketing business. It’s got a sporting chance, but marketers need independent marketing platforms as well.
The company will use its newfound cash to hire more tech and sales staff and expand outside the U.S.
BlueKai acquisition brings Oracle a data trove on consumers on- and off-line habits which will become part of Oracle’s Marketing Cloud.
Responsys, a specialist in orchestrating cross-channel marketing, will become part of Oracle’s growing marketing automation effort. The deal is slated to close in the first half of next year.
The quest by IT vendors to wrest more of a CMO’s budget continues with this acquisition.
In picking up ExactTarget, Salesforce.com is setting the new standard for reaching customers, but at a big cost. Here’s what the internet had to say about the deal on Tuesday.