Oracle’s at it again: Acquires data broker Datalogix
It's the data stupid.
Oracle continues to build its cloud-and-data arsenal, announcing its intention to buy Datalogix, a data marketing specialist that gleans consumer sentiment data via…
Marketing automation
Advertisement
What LinkedIn’s marketing prospects look like after its Bizo buy
LinkedIn has its eyes on a billion-dollar B2B marketing business. It’s got a sporting chance, but marketers need independent marketing platforms as well.
Marketing software frenzy continues as InsideSales.com scores $100M in funding
The company will use its newfound cash to hire more tech and sales staff and expand outside the U.S.
Oracle adds BlueKai to its marketing automation hit list
BlueKai acquisition brings Oracle a data trove on consumers on- and off-line habits which will become part of Oracle’s Marketing Cloud.
Advertisement
Dear God, Oracle is at it again — It’s buying Responsys for $1.5B to bulk up its marketing cloud
Responsys, a specialist in orchestrating cross-channel marketing, will become part of Oracle’s growing marketing automation effort. The deal is slated to close in the first half of next year.
Adobe drops $600M on Neolane as marketing craze rages on unabated
The quest by IT vendors to wrest more of a CMO’s budget continues with this acquisition.
Advertisement
What the web is saying about Salesforce’s $2.5B ExactTarget buy
In picking up ExactTarget, Salesforce.com is setting the new standard for reaching customers, but at a big cost. Here’s what the internet had to say about the deal on Tuesday.
