Has Netflix overextended itself?

Netflix announced a $400 million sale of stock and convertible bonds on Monday, but a closer look at its balance sheet doesn’t bode well for the streaming video provider. It’s committed billions to content license deals but has just $366 million in cash and short-term investments.

Netflix’s Three-Pronged Approach to Content Acquisition

Netflix is employing a multi-pronged approach to growing its streaming library: Get long-tail content on the cheap, pay top dollar for popular programming that will draw new users, and make some bets on exclusive original programming to differentiate from other video services.

Miramax Hits on iTunes Soon, But Not on Netflix

Miramax has made a deal with Lionsgate to distribute its film titles on DVD and Blu-ray, as well as through digital storefronts like Apple’s iTunes and Amazon Video on Demand. But the deal doesn’t include Netflix, which will have to strike its own deal with Miramax.

Vid-Biz: ABC Affiliates, Lionsgate, Comcast

Today on the Net: Disney CEO Bob Iger says affiliates should expect to pay more of their retrans fees to ABC, Lionsgate is getting into web video with 24 episodes of a new web series and Comcast shuffles its digital team ahead of the NBCU deal.

Vid-Biz: Lionsgate-Best Buy, ABC On Demand, LoveFilm-MGM

Today on the Net: Lionsgate releases a slew of DVDs exclusively at Best Buy weeks before they’re available for sale anywhere else, Disney launches ABC On Demand services in Europe and LoveFilm has added hundreds of classic movies from the MGM library to its service.