The ink is apparently dry on the acquisition deal between “social influence” and analytics platform Klout and customer service software company Lithium Technologies:…
Companies are offering up social media and “web footprint” rankings on everything from celebrities to Supreme Court Justices. Some recent examples make one wonder if there’s a point to all this.
A strategic partnership announced between Klout and Bing could provide a needed social boost for Microsoft’s search platform and bring Klout scores into greater profile as the two work to put Klout scores further across the web.
If you believe in the aura of the Klout score, get ready for major updates: The company is adding more information and feedback to its online user profiles, and updating analytics used to calculate your score. What it means? Your Klout score may vary.
The last time Klout changed its social influence algorithms, the Internet erupted with criticism. But with the upcoming rollout of its next version, it seems the company is planning to tread more carefully.
Klout perks are about to get a lot better.
Klout, the San Francisco-based startup that measures people’s “influence” across a variety of social networks, has made its first acquisition with the purchase of Blockboard, a Twitter-like mobile app that functions as a community bulletin board for posting messages viewable to your neighbors.
Klout, the reputation-ranking service that recently confirmed a new round of funding, may not win the race to create a “PeopleRank” for the social web, but someone is going to do it — because the need to measure online influence is only going to increase.
Critics claim Klout is invading the privacy of those who haven’t even joined the service, including children, by compiling “shadow profiles” of them based on their activity online. Is that an infringement of their digital rights, or just the new reality of living our lives online?
Users are outraged about changes that Klout has made to the way it calculates online influence, and some argue these scores are meaningless. But measuring “reputation rank” is clearly a huge potential market, and Klout is far from the only one interested in doing it.
Can you get an early Spotify invitation? It all depends on how cool you are, or at least that’s what Klout wants you to think. The site, whi…
When she decided to fan-fund and self-promote her new album, Terra Naomi knew there would be challenges ahead. Without the marketing power of a major label behind her, she decided to leverage new technology and social media companies, like Hipstamatic, to reach new audiences online.
As the race to build the social version of Google’s PageRank heats up, PeerIndex has added a new data source to its rankings: users can now connect their Quora profiles to the service, which will use their activity at the site as a measure of authority.
Klout has launched a Chrome extension that lets you see the Klout score of all the people you follow as you look at their tweets. But is that a good thing? At least for now, the Klout score is still something of a blunt instrument.
Salesforce.com CEO Marc Benioff says the company tracks activity on Chatter, its internal Twitter-style social network, and gives employees who provide valuable information via the network extra compensation, in the same way executives are given bonuses for hitting sales targets. But is that a good idea?
As social networks become more popular, the challenge of finding relevance amid all the noise becomes exponentially harder. Klout, which is trying to build a comprehensive database of social influence online, says it is now integrating activity from Facebook into its service as well as Twitter.
Want to find the most influential and relevant Twitter users on the topic of baking? iPhone apps? The oil spill? The Twitter search startup Topsy has built a neat way to sort Twitter users to surface experts who tweet actively and influentially on any topic.