How Intuit uses big data to ‘delight’ you

If you’ve ever wondered what big data means at an individual level, this realization about sums it up: “I could either keep dying my hair or retire a year earlier.” It’s those types of realizations Intuit hopes its heavy big data use will help uncover.


Square faces a squeeze

Mobile payments startup Square is now processing $5 billion in annualized transactions and reportedly raising $250 million at a possible $4 billion valuation. But new challenges for Square brought by PayPal Here and VeriFone’s SAIL platform show how competitors are trying to target the company and where the upstart may be vulnerable. What does Square need to do to stay in the game?

Intuit buys software Demandforce for $423.5 million

Intuit is plunking down $423.5 million for software firm Demandforce, in a bid to build out its services for small and medium-sized businesses. The deal provides Intuit with an automated marketing and customer communications offering that complements its existing business and accounting software.

Intuit leverages its strengths for mobile payment push

Intuit is pushing harder into the mobile payments market by building off its existing business ties. It just struck a deal to make it easy for AT&T small business customers to get started on GoPayment, and it’s trying to leverage its QuickBooks customers to compete in mobile payments.

Mobile payments won’t sell itself, it requires added value

It’s still too early to say when they Year of Mobile payments will happen. But the important lesson is that mobile payments can’t rely on payments alone to sell itself; it will take a lot of new valuable services to convince consumers and merchants.

Square Goes Mainstream With Apple Store Availability

The Square credit card reader for iOS devices is now available online at the Apple Store, and will soon be available at brick-and-mortar Apple retail locations. Official Apple Store availability is a significant step in the ongoing rise of Square’s success.

Intuit Takes the Gloves Off in Mobile Payments Push

Intuit is positioning its GoPayment mobile service to compete with Square and others by offering a free version of the service for a limited time. The move may only be temporary, but it underscores the growing attention to mobile payments from companies across the mobile ecosystem.

The iPhone Economy Enables Intuit’s Mobile Payments

Intuit has partnered with mophie to provide a credit card processing solution that uses Apple’s iPhone. The hardware, created by mophie and available today, is aimed at small business owners — especially those who use QuickBooks and are looking for a simple transactional fee structure.

Quicken Essentials Updated, Price Lowered

In response to a variety of criticisms, Intuit has publicly announced plans to enhance Quicken Essentials for Mac during the course of the year and has also lowered the price, offering a rebate to existing customers.

Quicken Essentials for Mac

I spent the last week or so playing with a copy of the new Quicken Essentials for Mac from Intuit (s intu)…

Guide to QuickBooks on the Mac

QuickBooks is a critical tool for many small businesses, and one of the more frustrating issues for switchers to figure out as…