Interpublic Group Gigaom

Interpublic’s Small Stake In Facebook Provides Nice Boost

Advertising agencies are still recovering from the dismal ad market that began to come back to life in 2010. So any return from past investm…

by David Kaplan Apr 3, 2011 - 11:51 PM PST

A day after Interpublic Group’s Mediabrands chose a new CEO, the ad holding company’s media buying agency Initiative has also decided that n…

by David Kaplan Jan 13, 2011 - 2:54 PM PST

With more ad dollars being devoted to social media, the major ad agencies have been looking for ways to sharpen their expertise and broaden…

by David Kaplan Jul 19, 2010 - 12:28 AM PST

Interpublic Group, one of the big three global ad holding companies, has acquired Brazilian digital marketer Cubocc. Terms weren’t disclosed…

by David Kaplan Mar 25, 2010 - 10:34 AM PST

Online ad vet Eric Bader (image) is coming back to the traditional agency business after leaving that segment three years ago to help found…

by David Kaplan Mar 8, 2010 - 12:20 PM PST

Digital ad vet Matt Freeman has been hired by Interpublic Group to oversee its interactive media unit, the WSJ reports. The move comes two m…

by David Kaplan Jan 20, 2010 - 2:34 AM PST

After witnessing ad networks and exchanges capture more revenue from major marketers these last few years, traditional media agencies are st…

by David Kaplan Jan 6, 2009 - 2:36 AM PST

Interpublic Group is closing down Magna Global Entertainment and will hand over functions for the branded entertainment unit to Mediabrands,…

by David Kaplan Dec 17, 2008 - 10:24 PM PST

Over the past year, ad holding companies WPP Group and Publicis Groupe have increased their venture capital activity as opposed to buying sm…

by David Kaplan Sep 15, 2008 - 11:53 AM PST

Ad holding company Interpublic Group has acquired a stake in online marketer Huge. Terms of the deal weren’t disclosed. The two also didn’t…

by David Kaplan Jul 30, 2008 - 11:51 AM PST

Ad agency holding company Interpublic Group has formed a new media buying and planning unit called Mediabrands, shuffling some senior posts…

by David Kaplan Jul 9, 2008 - 2:14 PM PST

Although ad holding company Interpublic Group hasn’t been as aggressive as rival WPP Group in pursuing interactive ad shops, IPG CEO Michael…

by David Kaplan Dec 3, 2007 - 7:46 PM PST

Ad holding company Interpublic Group has bought branded entertainment shop Translation Consulting + Brand Imaging. Financial terms were not…

by David Kaplan Oct 31, 2007 - 2:29 PM PST