HOLD THE BEACON
Most applications for beacon technology so far have been targeted towards retailers and marketers — for instance, beacons have been used to push coupons for McNuggets…
You are here... wirelessly
Apple hasn’t yet shown off its own iBeacon hardware officially but now we have an idea of what it looks like, thanks…
Enticing buyers over Bluetooth
McDonald’s was one of the first retail locations I used for Google Wallet back in 2011, so it’s not surprising to me…
A new report by Aislelabs looks at 16 different beacon hardware makers, including details like which chipsets they use and how long the batteries last when subjected to stress tests.
Emergency calls have been a bit of a risk for people dialing from cell phones. Efforts by the FCC to modernize the emergency calling (and texting) framework could find success using Bluetooth beacons and Wi-Fi.
The VMBeacon technology gives shoppers more information on what the mannequins are wearing while also giving the shops more information about their customers.
Apple has put a dedicated beacon device through FCC testing, but as it is outlined in the documents, the product seems clunky and odd.
Bluetooth Low Energy beacons can drain device battery life, according to a new study. But new Bluetooth chips and adaptive scanning techniques can cut the rate of battery usage.
Beacons, the proximity radios that communicate with consumers’s phones when they are near the beacon, are popular with retailers for advertising, but they could do so much more.
Most current Beacon apps are all about retail, but enterprise demand is growing and Kinvey aims to fill that need.
Mobiquity has built a beacon network in malls across country touching 15,000 individual storefronts. Now it’s inviting retailers to tap into that network with an SDK.
Apple has released specifications for manufacturers that wish to carry iBeacon branding, according to a report.
A new location-based advertising platform is coming to Android, and lets you broadcast information using any Wi-Fi or Bluetooth access point, like an old phone.
As voted by your clicks, these are the posts that our readers couldn’t get enough of in 2013. Spying, electric cars, and cord cutting was in demand.
Apple’s iBeacon isn’t the only game in town when it comes to Bluetooth Smart proximity devices for retailers. Qualcomm’s Gimbal Proximity Sensor is now available, supporting iOS today and Android in the future. Get ready for a hyper-personal in-store shopping experience.
Many people are excited about iBeacons in iOS7 that let your iPhone receive notifications based on its proximity to a transmitter. But a Canadian startup has discovered a loophole that turns that idea on its head.