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Redefining luxury for a mobile world

Rich people have phones, like apps and want to buy things using said phones. A study from the Luxury Institute offers some facts and figures around this “trend,” but what’s really worth pondering is how to create luxury mobile experiences to help drive commerce.

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Apple hires Adobe exec to lead iAd

Several months after losing the head of its iAd program, Apple has filled the gap. The company has plucked Todd Teresi from Adobe, where he’s been VP and general manager of media solutions, to lead its mobile ad team. He started at Apple on Tuesday.

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The Morning Lowdown 09-28-11

»  James Rubin Abruptly Departs Bloomberg (NYT/Media Decoder)

»  Publishers’ Digital Download Hopes Rise Ahead Of Kindl…

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Glam Media Rolls Out Mobile Ad Platform

As mobile advertising is looking to end 2011 with $1 billion in spending, lifestyle blog network Glam Media is aiming for a portion of that…

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Report: Apple losing iAd chief to VC firm

Mobile ad VP Andy Miller, is headed out the door, AllThingsD reported this morning. Miller is apparently headed to Boston-based Highland Capital, the same venture capital firm that funded Quattro Wireless, the mobile ads company Miller founded and sold to Apple last year.

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The Morning Lowdown 07-14-11

»  Swedish freemium music service Spotify is finally live in the U.S. Invite-only access and subscriptions started this morning. (…

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The Morning Lowdown 04-05-11

»  Tribune Co. bondholders were cleared to sue former shareholders in state courts in an attempt to claw back more than $8 billion…

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The Morning Lowdown 03-25-11

»  Condé Nast has brought back consultancy McKinsey & Co. Though this time it’s not to lay off waves of staffers, but to assess g…

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Medialets Rides iAd Wave, Offers Rich Media Tools

Medialets has found that competing against iAd can be a good thing. Now the New York start-up is looking to offer its ad tools to agencies and in-house creative teams to help keep the rich media mobile ad wave going.

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Apple’s iAd Is Turning Japanese With Dentsu

Apple (NSDQ: AAPL) has been fielding some criticism over its tight control of its iAd advertising network up to now at home. Now we’ll get t…

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Why Apple Wants to Own Video Ads on the iPad

Apple is busy building a new way for publishers to serve video ads through iOS devices to be rolled out early next year. New research shows why advertisers will want to target the iPad and why Apple wants to own the technology to serve ads there.

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Apple Developing iAds for Video

Apple will be adding a video angle to its advertising offerings, and will soon begin delivering in-stream ads to videos shown on iOS devices. A new video ad product, slated to launch early next year, could boost videos available on the iPhone, iPad and Apple TV.

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Apple Shutting Down Quattro Wireless Ad Service

In a move that’s not a complete surprise, Apple is shutting down the Quattro Wireless mobile ad network it acquired earlier this year. Apple won’t accept new ad campaigns via Quattro will start phasing out existing campaigns. Instead, it will focus solely on its iAd service.

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iAd Approval Process Pains Sound Familiar

In April, Apple saw the money to be had in targeted advertising, and announced it would take an ownership role for ads running on its mobile platform by creating iAd. However, marketers don’t seem to be finding the process of working with Apple very easy.

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Mobile's Second Quarter: Apple vs. Google Hostilities Escalate

The second quarter of 2010 was an especially eventful one for the fast-moving mobile space, and amid the rise of LTE and WiMAX, speculation about Palm, and the end of unlimited data plans, the biggest story to emerge was the ever-escalating battle between Apple and Google.

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Google's App Inventor: Escalating the Mobile Ad War?

Google’s new App Inventor could create a wave of new apps to serve as vehicles for mobile advertisements. But with Android Market already developing a Wal-Mart-like reputation, the do-it-yourself developer kit needs to produce apps people really use — and ones advertisers will really pay for.

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Quick Tip: Opt Out of iAd Data Collection

It’s been a little over a week since Apple started rolling out iAd, its new advertisement feature for iOS 4. The first ads started to appear on July 1. However, for some, iAd brings up a privacy concern, so we show you how to opt out.

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Why iAd Won't Meet Steve Jobs' Expectations

Advertisers are already shelling out big money to be a part of iAd, which debuts tomorrow. But the new ad platform faces far too many hurdles to capture the 48 percent of the mobile ad market Steve Jobs is hoping to claim.

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$3.8B on Mobile Ads This Year Can't Keep Up With Usage

Though mobile advertising is growing fast, it’s not yet keeping up with the growth of mobile usage. $3.8 billion will be spent on the U.S. mobile web in 2010, up from $2.6 billion in 2009, but a whole lot less than $25 billion in online advertising.

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Apple Debuts Both Ad Platform and Ad Network: iAd

Apple today previewed its big push into mobile advertising, including plans to sell and host all ads on a new iAd platform coming with the launch of iPhone OS 4 this summer. Apple will sell and host ads directly, giving developers a 60 percent split.

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