Apple’s iAd Workbench lets smaller developers better target ads in iOS
With the lower prices, smaller developers with very limited budgets will have a better chance to participate and advertise their ads and drive installations.
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With the lower prices, smaller developers with very limited budgets will have a better chance to participate and advertise their ads and drive installations.
The campaign for Republican presidential candidate Mitt Romney will spend big dollars this summer to deliver ads to voters’ iPhones and iPads, a move that could pep up sluggish demand for mobile ads.
Rich people have phones, like apps and want to buy things using said phones. A study from the Luxury Institute offers some facts and figures around this “trend,” but what’s really worth pondering is how to create luxury mobile experiences to help drive commerce.
Apple (NSDQ: AAPL) has once again cut prices on its iAd system for rich in-app advertising on iOS applications, according to a report, as ad…
It took one allegation of download bots on a message board, very little in the way of actual confessions, and a whole lot of murmurs, but Ap…
A big endorsement today for mobile advertising from eMarketer: their analysts today said they were revising up their forecasts for U.S. mobi…
Apple (NSDQ: AAPL) has reportedly hired a new leader for its iAd effort, in hopes of getting its home-grown solution for in-app advertising…
Several months after losing the head of its iAd program, Apple has filled the gap. The company has plucked Todd Teresi from Adobe, where he’s been VP and general manager of media solutions, to lead its mobile ad team. He started at Apple on Tuesday.
A new year, and a crisp, new Apple (NSDQ: AAPL) rumor to kick things off: the company is reportedly planning an event for the end of the mon…
Apple (NSDQ: AAPL) has had a clean run at the mobile market in the last few years with only a few bumps — now it looks like it might be try…
Apple (NSDQ: AAPL) co-founder Steve Jobs has died, the company said late Wednesday. He was 56.
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As mobile advertising is looking to end 2011 with $1 billion in spending, lifestyle blog network Glam Media is aiming for a portion of that…
Mobile ad VP Andy Miller, is headed out the door, AllThingsD reported this morning. Miller is apparently headed to Boston-based Highland Capital, the same venture capital firm that funded Quattro Wireless, the mobile ads company Miller founded and sold to Apple last year.
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There’s no question that Apple (NSDQ: AAPL) has gotten a lot of things right in deploying its mobile strategy over the last several years, b…
Apple (NSDQ: AAPL) has promoted iAd advertisements as “Rich, Captivating Ads that Keep Users in Your Apps,” but there are others that are pu…
[Ashley Norris is CEO of branded content advisory Sutro Digital and director of Anorak Publishing, an independent publisher which has just p…
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Our look at some of the big stories today in mobile: speculation on what Apple (NSDQ: AAPL) might do with its new data center in North Carol…
Our look at some of the big stories today in mobile: T-Mobile makes more 4G announcements; some numbers on what phone people plan to buy nex…
The UK’s Absolute Radio network, which became a Europe launch partner for Apple’s iOS advertising system by creating an ad for its soccer co…
When Apple (NSDQ: AAPL) launched its new iOS advertising network iAd, most of the world (save 60 brands) balked at the price-tag for using i…
About 47 percent of app users say they are more apt to click a mobile ad by mistake than they do on purpose, according a survey by lead gen…
One more analyst house is adding a vote of confidence in mobile advertising: Enders Analysis says that after years of marginal numbers, 2011…
When Apple (NSDQ: AAPL) kicked off iAds on the iPad last week with a high-end, whizzy creative for the new Tron Legacy film, we wrote, “Over…
Apple’s iAd advertising platform hit the iPad today with an ad that perfectly matches up with the pluses and minuses of the Apple (NSDQ: AAP…
Medialets has found that competing against iAd can be a good thing. Now the New York start-up is looking to offer its ad tools to agencies and in-house creative teams to help keep the rich media mobile ad wave going.
Six months after launch, some more international expansion for Apple’s iAd advertising platform. This week, Apple (NSDQ: AAPL) is reportedly…
Apple (NSDQ: AAPL) has been fielding some criticism over its tight control of its iAd advertising network up to now at home. Now we’ll get t…
Steve Jobs swaggered into Apple’s quarterly conference call today to rip RIM (NSDQ: RIMM), tear down Google’s Android strategy and hand-out…
Apple is busy building a new way for publishers to serve video ads through iOS devices to be rolled out early next year. New research shows why advertisers will want to target the iPad and why Apple wants to own the technology to serve ads there.
Apple will be adding a video angle to its advertising offerings, and will soon begin delivering in-stream ads to videos shown on iOS devices. A new video ad product, slated to launch early next year, could boost videos available on the iPhone, iPad and Apple TV.
Apple (NSDQ: AAPL) and Google (NSDQ: GOOG) may end the year in a tie as the two largest mobile advertising networks in the U.S., a startling…
Apple (NSDQ: AAPL) said today that starting next month it will be funneling all of its mobile advertising efforts into iAd — a mobile ad ne…
In a move that’s not a complete surprise, Apple is shutting down the Quattro Wireless mobile ad network it acquired earlier this year. Apple won’t accept new ad campaigns via Quattro will start phasing out existing campaigns. Instead, it will focus solely on its iAd service.
In April, Apple saw the money to be had in targeted advertising, and announced it would take an ownership role for ads running on its mobile platform by creating iAd. However, marketers don’t seem to be finding the process of working with Apple very easy.
At least one company of iAd’s 17 launch partners is dropping their efforts for now, pointing to early problems and delays that Apple (NSDQ:…
The second quarter of 2010 was an especially eventful one for the fast-moving mobile space, and amid the rise of LTE and WiMAX, speculation about Palm, and the end of unlimited data plans, the biggest story to emerge was the ever-escalating battle between Apple and Google.
Google’s new App Inventor could create a wave of new apps to serve as vehicles for mobile advertisements. But with Android Market already developing a Wal-Mart-like reputation, the do-it-yourself developer kit needs to produce apps people really use — and ones advertisers will really pay for.
iPhone Developer Kenneth Ballenegger has put Apple’s iAd network into a bit more context today after a report came out earlier, saying that…
It’s been a little over a week since Apple started rolling out iAd, its new advertisement feature for iOS 4. The first ads started to appear on July 1. However, for some, iAd brings up a privacy concern, so we show you how to opt out.
Advertisers are already shelling out big money to be a part of iAd, which debuts tomorrow. But the new ad platform faces far too many hurdles to capture the 48 percent of the mobile ad market Steve Jobs is hoping to claim.
Marketers’ demand to be a part of Thursday’s launch of Apple’s iAd mobile ad platform has been so high some advertisers may face difficulty…
One thing Jobs has made clear is that he wants statistics coming from vetted sources, not from just any mobile market research firm. Pursuant to that goal, Apple recently changed the terms of its developer agreement to keep out third-party analytics companies.
Though mobile advertising is growing fast, it’s not yet keeping up with the growth of mobile usage. $3.8 billion will be spent on the U.S. mobile web in 2010, up from $2.6 billion in 2009, but a whole lot less than $25 billion in online advertising.
U.S. owners of Symbian-based handsets click 2.7 times more mobile ads than those with iPhones, according to April data due to be released by mobile ad company Smaato on Monday. Perhaps Apple is planning its iAd platform on the wrong operating system.
Dozens of questions remain about Apple’s plans to get into the mobile advertising business, from how much a campaign will cost to which appl…
Dozens of questions remain about Apple’s plans to get into the mobile advertising business, from how much a campaign will cost to which appl…
The iPhone has already been credited with helping to lift the mobile ad space out of obscurity, and Apple’s new ad platform will further cap…
Apple today previewed its big push into mobile advertising, including plans to sell and host all ads on a new iAd platform coming with the launch of iPhone OS 4 this summer. Apple will sell and host ads directly, giving developers a 60 percent split.