More time we spend on smartphones, more money is going to be spent on mobile advertising, or at least that is the conclusion I am drawing from the numbers released by IAB that show a big bump in mobile ad spending during 2012.
The IAB, which surveys a wide range of web sites and online services, reports that advertising revenue is growing rapidly as marketers tap into new forms of digital engagement.
UK mobile ad spending is more than doubling year-on-year, according to new figures, as two more vendors in the space take on new financing to exploit the sector’s growth opportunity.
The Interactive Advertising Bureau is out today with a report on the “record” Internet advertising revenues for the first quarter for 2012, but despite the double-digit year-over-year increase, it appears that growth is actually slowing down.
Online advertising revenues reached a record $26 billion in 2010. That represents a 15 percent increase over last year’s anemic showing as advertisers continue to snap out of a recessionary haze and ramp up ad buys.
The IAB is taking a cold, hard look at the market for advertising on the iPad and other tablet devices, launching a new “Tablet Task Force” and issuing a report on the future of “tabvertising.” But lack of Flash on the iPad shouldn’t be an issue.
Advertising market research is already being infiltrated by terms like “dramatically lowered expectations,” and even online video — where growth rates are…
In a long-anticipated and legitimizing move, the Interactive Advertising Bureau (IAB) today released its new approved video advertising guidelines, agreed upon by…