IAB

IAB Scoops Up EIAA In Europe

The two main European trade bodies for online advertising, Internet Advertising Bureau (IAB) Europe and the European Interactive Advertising…

Online Ad Sales Rebound, Thanks to Site Sponsorships

Online advertising revenues reached a record $26 billion in 2010. That represents a 15 percent increase over last year’s anemic showing as advertisers continue to snap out of a recessionary haze and ramp up ad buys.

IAB: Forget Flash, Move to HTML5 for Tablet Ads

The IAB is taking a cold, hard look at the market for advertising on the iPad and other tablet devices, launching a new “Tablet Task Force” and issuing a report on the future of “tabvertising.” But lack of Flash on the iPad shouldn’t be an issue.

IAB Approves New Video Ad Formats

In a long-anticipated and legitimizing move, the Interactive Advertising Bureau (IAB) today released its new approved video advertising guidelines, agreed upon by…