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More time we spend on smartphones, more money is going to be spent on mobile advertising, or at least that is the conclusion I am drawing from the numbers released by IAB that show a big bump in mobile ad spending during 2012.
The IAB, which surveys a wide range of web sites and online services, reports that advertising revenue is growing rapidly as marketers tap into new forms of digital engagement.
UK mobile ad spending is more than doubling year-on-year, according to new figures, as two more vendors in the space take on new financing to exploit the sector’s growth opportunity.
The Interactive Advertising Bureau is out today with a report on the “record” Internet advertising revenues for the first quarter for 2012, but despite the double-digit year-over-year increase, it appears that growth is actually slowing down.
When it comes to the gap between the amount large brand advertisers spend offline compared to offline, the usual answer is that there aren’t…
With the unquestioned growth in mobile platforms and the penchant for free services on mobile devices and services, one would think mobile a…
The two main European trade bodies for online advertising, Internet Advertising Bureau (IAB) Europe and the European Interactive Advertising…
Online advertising revenues reached a record $26 billion in 2010. That represents a 15 percent increase over last year’s anemic showing as advertisers continue to snap out of a recessionary haze and ramp up ad buys.
The Technology Strategy Board, a UK government-funded exploratory digital helper agency, is giving £1.8 million to a new consortium compris…
Despite a concerted effort by Time Warner (NYSE: TWX), Randall Rothenberg is leaving his new job as chief digital officer to return to his j…
The IAB is taking a cold, hard look at the market for advertising on the iPad and other tablet devices, launching a new “Tablet Task Force” and issuing a report on the future of “tabvertising.” But lack of Flash on the iPad shouldn’t be an issue.
While the excitement and inevitable let-down over the unveiling of Apple’s iPad is running its course, it’s time for the next stage in the p…
Various reports are forecasting that marketers will spend billions of dollars on in-game ads over the next five years — with some even sayi…
Digital video commercials accounted for 3 percent of U.S. Internet advertising revenue in 2008, according to a report released today by the…
Last month, WPP
While it seems strange to have someone from search giant Google (NSDQ: GOOG) brought on to defend display, David Rosenblatt, president, Disp…
Bloat, any which way: They cut back on some old products, and then add more tools to surviving products. Yahoo (NSDQ: YHOO) is planning to a…
Online advertising will grow 4.3 percent in the U.S. this year — as total ad spend plunges 7 percent — but it could shoot up 20 percent ne…
The Interactive Advertising Bureau is hosting its annual conference at the Hyatt Regency in Orlando, Fl. While the setting and the weather a…
After a cheerful awards ceremony, Wenda Harris Millard gave a more sobering Sunday night kick-off to the IAB Annual Conference in Orlando, F…
The Internet Advertising Bureau (IAB) UK has hired Jonathan Mew, a former Orange marketing head, as its first ever head of mobile, responsib…
Advertising market research is already being infiltrated by terms like “dramatically lowered expectations,” and even online video — where growth rates are…
— *BSkyB*: *BSkyB* has tapped ex-Burger King executive Andy Brent as its group brand marketing director, medianguardian.co.uk reports. He j…
If only there were more smartphones in use, there would be a lot more dollars going to mobile advertising, a group of panelists readily agre…
Randall Rothenberg, CEO and president of the Interactive Advertising Bureau, opened the organization’s first Mobile Leadership Forum by noti…
Online ad revenues for 2007 came in at $21.2 billion, a 26 percent rise over the $16.8 billion internet advertisers spent in 2006, according…
The Interactive Advertising Bureau has completed its first update of broadband ad rules in three years. . The trade group’s Digital Video Ad…
In a long-anticipated and legitimizing move, the Interactive Advertising Bureau (IAB) today released its new approved video advertising guidelines, agreed upon by…
In a keynote presentation at the Interactive Advertising Bureau’s Ecosystem 2.0 conference last month, new IAB chairperson Wenda Harris Mill…
Online ad revenues are estimated to have grown 25 percent in 2007, coming in at $21.1 billion from 2006’s $16.9 billion, the Interactive Adv…
Mobile advertising will become a mainstream medium over the next three years, according to results of a newly released survey (warning: PDF…
Considering the amount of time consumers spend online – comparable to TV viewing and significantly higher than print and radio – online medi…
Online ad revenues surpassed $5.2 billion in Q3, a 3 percent gain over Q2 and a rise of 25.3 percent from Q306, according to the latest numb…
