Is Amazon coming around to clean power for Amazon Web Services?
Apple has started telling its clean power story big time this week, with new reports, photos, and a video narrated by Tim Cook. Here’s why it’s opening up now:
Using clean energy — from solar to wind farms — to power Internet infrastructure is a complex issue. Next Wednesday in partnership with Greenpeace and some of the leading companies, we’ll unbox this topic.
A website that claims to be from Amazon about launching a clean-powered pilot project for its AWS services, alas, isn’t true. It’s a stunt by the environmentalist at Greenpeace to get Amazon to add more clean power to its cloud.
Facebook on Wednesday unveiled detailed numbers about the energy consumption, and carbon emissions, of its data center and operations in 2011. The move represents a greater push for transparency and an effort to help manage energy-related costs, not to mention some solid marketing.
In an update to a controversial report, environmental activist group Greenpeace partly applauded Apple for taking more steps to add clean power to its data center, yet also said Apple should both be more transparent about its plans and should also be doing more.
A young startup called Energy Points is looking to use data streams to calculate the miles per gallon — MPG — for companies’ resource use, from energy, to water, to waste, to transportation.
How do the heavy weights of the Internet and telecom stack up in terms of how green their technology, energy footprint and political advocacy are? On Tuesday night Greenpeace released its latest Cool IT leaderboard report, which ranks the world’s largest IT giants.
The era of the 100 MW data center is coming, as Internet companies build more and more server-packed data centers to support the growing number of web users and the increasing amount of time spent online.
Apple has come under fire in recent months for the environmental impact of its key component suppliers in China. Now, reports say it will look into its supplier operations, in order to see if accusations they are in violation of environmental regulations are accurate.
Greenpeace has used competition and public shaming to nudge consumer electronics makers to be greener and on Wednesday is releasing its latest version of its green gadget list. Nokia yields the top spot to HP, while Dell and Apple gain ground.
Apple has been laying plans for a solar farm next to its massive data center in Maiden, N.C., according to The Charlotte Observer. The solar project will reportedly be built across the street from its $1 billion data center that will partly serve Apple’s iCloud.
Facebook’s new data center in Oregon has gotten its fair share of attention for Facebook’s decision to open up the energy efficient design. But here’s another reason to recognize the data center: Facebook has installed a smart lighting system courtesy of startup Redwood Systems.
Apple came in at the bottom of a new report from Greenpeace detailing the energy choices made by major IT companies like Amazon, Google Facebook and more. Apple fared so poorly mostly because of its brand new data center in North Carolina.
Greenpeace says its seeing gains in electronics energy efficiency, companies taking financial responsibility for the life cycle of their products, and companies also offering more opportunities for convenient and free take-back of their electronics in most regions of the world.
Cisco is once again the winner of Greenpeace’s list of the greenest IT companies out there. The environmental group released its 4th Cool IT Leaderboard, which ranks gadget makers and Internet companies by a variety of green criteria, at the U.N.’s climate negotiations in Cancun.
Facebook has been called out by Greenpeace for not doing enough to promote renewable energy, so what is the company going to do with this public relations dilemma? Launching its own Facebook page and joining groups to demonstrate its green cred, of course.
Facebook defends itself against the criticism from Greenpeace that its new data center, under construction in Oregon, won’t be green by defending the choice to build the data center in Oregon and explaining that the location is particularly good for energy efficiency.
Greenpeace is not clicking the “like” button for Facebook’s new data center. This morning Greenpeace stepped up its campaign against Facebook’s decision to build its latest data center in Oregon in the footprint of utility Pacific Power that largely derives its energy from coal.
Proposition 16, championed by PG&E, would kill the ability of local jurisdictions in California to take charge of where they get their electricity and how fast a clean tech revolution can occur. IT companies should be speaking out against Prop 16 — but they are not.
Greenpeace says the iPad — and the cloud computing future it foretells — means bad news for the environment. But coal-powered data centers aren’t the whole story. We say it’s OK to want an iPad.
The iPad represents one of a wave of media-consuming mobile devices that increasingly depends on “the cloud” — the Internet and data centers — to deliver hosted services and content, and will help contribute to the growth of energy consumption associated with cloud-computing.
The Greenpeace “Guide to Greener Electronics” that I wrote about last week has just been updated and the 14th Edition is now…
Every year, Greenpeace releases its “Guide to Greener Electronics” — the one released last September was the 13th edition of the publication.…
In the latest example of Apple (s aapl) going green, the technology company has launched a revised and expanded web site, Apple…
Greenpeace released the 12th edition of its Guide to Greener Electronics today (PDF), with Apple (s aapl) falling somewhere between tangerine and…
Available today, the iPhone 3G is now available in black at an even lower price of $99.
The new iPhone 3G S is available for pre-order via the online Apple Store in four varieties: 16GB in black or white for $199 and 32GB in black or white for $299. Apple has promised that if you pre-order today, it will be shipped directly to you and you will receive it on June 19th.
Consumers may be perceiving Apple as a more ecologically friendly company than they actually are, according to a new report by marketing…
Greenpeace’s latest appeal for environmental friendliness is pretty sexually explicit, sound-wise — but if your speakers are turned down low, hopefully you…