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Remember the 1990’s when companies rushed to brand their products as “enviro-friendly” to attract green-conscious consumers? A research firm suggests the same phenomenon could happen in response to how firms handle privacy and personal data.
Programmatic buying for online video ads — which lets brands buy select audiences in real time — is growing rapidly. The spread of this buying technique may coincide with a drop in prices but the two phenomena are not necessarily connected.
A month-long free trial of the Amazon Web Services’ monitoring and alerting tool has to spook a raft of smaller companies offering similar services.
Numbers of people paying for digital content will take off thanks to new media devices, Forrester forecasts. If paid content becomes commonplace, will publishers turn their back on advertising, and what should marketers do instead?
Depressing new research by Forrester indicates that book publishers are becoming increasingly disheartened about the state of the industry:…
BYOD policies aren’t the only reasons Apple products’ presence are growing at your office. Corporate IT departments are more and more buying Macs and iPads for employees to use. That’s according to a new report from analyst firm Forrester published Friday.
Forrester CEO George Colony reignited a minor firestorm recently by saying “the web is dead” and the app ecosystem is replacing it. Others, however, argue that the open web has benefits that apps do not have, and that losing these features would have serious consequences.
Forrester made some waves in the IT world Thursday morning when it released a report strongly urging large enterprise companies to let their employees use Macs at work. It’s also something mobile IT folks already figured out: employees are more productive using devices they choose.
Enterprises that never expected to support personal consumer devices are slowly changing their minds, with 59 percent now supporting employee-owned smartphones in various ways. That means more opportunity for device makers and app developers to create solutions that effectively cater to both work and personal use.
Watch out, Apple: The Amazon (NSDQ: AMZN) tablet, widely expected to be released this September or October and to be cheaper than the iPad,…
Netflix has taken a lot of heat since announcing a new pricing structure. But more price changes could be on the way as Netflix seeks to diversify its revenue stream with individual accounts and video-on-demand sales, if you believe Forrester analyst James McQuivey.
Location-based services have been around for quite some time but uptake has been slow: less than 20 percent of European consumers report tha…
As more and more tablets find their way into the hands of consumers, the payoff from tablet-oriented shopping experiences could become very…
Mobile has the potential to be even bigger and more disruptive than the Internet. That’s a bold statement, but it’s at the heart of a new F…
Given Google’s core search business and ad-based revenue model, why is the company making the major investment that is the recently-announce…
Analyst firm Forrester published an assessment report on private cloud software this week, and Platform Computing, with its ISF software, appears to have the most-complete offering based on Forrester’s criteria. For now.
Kicking off our paidContent 2011 conference at the Times Center on a beautiful spring morning, Forrester senior analyst Sarah Rotman Epps th…
In a new Forrester report, authors James Staten and Lauren E. Nelson advise infrastructure and operations (I&O) leaders to encourage their data analysts to get hip to cloud-based analytics tools and to consider making their organizational data available to the public as a cloud resource.
According to some new research issued by Forrester, desktop videoconferencing is not yet taking the enterprise by storm. It found that nearly three-quarters of business technology users don’t want to use desktop videoconferencing, and just 15 percent have access to the tool on their computers.
Marketers have been lured by how easy it is to set up Facebook pages and Twitter accounts for their brands, but according to a new report, their content often doesn’t get through, because Generation Y users are overwhelmed with Facebook friends and Twitter messages already.
Although the number of people who are using social networking services and engaging with social media continues to climb, the number who describe themselves as “creators” of content — those who publish their own blogs, upload videos, and so on — is falling, new research shows.
The technological and strategic choices facing you as you deploy a mobile application are complex. Even those who are empowered and resourceful still need a plan. We recommend that you follow the POST method: people, objectives, strategy, technology to make the most out of social technology.
The technological and strategic choices facing you as you deploy a mobile application are complex. Even those who are empowered and resourceful still need a plan. We recommend that you follow the POST method: people, objectives, strategy, technology to make the most out of social technology.
People love to debate the merits of free vs. paid content. But overlooked in all this is the cost of access to that content — that’s where…
Advertisers are becoming increasingly “disenchanted” with TV ads, according to a recent survey of 104 U.S. advertisers. The survey, performed by Forrester…
Forrester issued an optimistic report today forecasting a 6.6 percent rise in U.S. tech spending in 2010. The beneficiaries of the hoped-for rise in fortunes will be server makers, followed by communications vendors and software providers.
Broadband growth in the U.S. has slowed considerably in the last two years and future growth for online access technologies will come…
The number of people accessing social networks on their mobile phones at least once a month in the U.S. has doubled since…
Just last month, Forrester Research was sticking with its May forecast that sales of e-Readers would hit 2 million this year. Now it’s drama…
[qi:109] While social web content has been stereotyped as a teen fad, it looks like adults are crashing the young folks’ party.…
Amazon (s amzn) will need to start selling the Kindle through venues other than just the Amazon.com web site if it wants…
Do you Hulu? You’re not alone, though you could probably still be called an early adopter. Some 25 percent of U.S. online…
Want Doritos to run your ad in the Super Bowl? Want to have the “Best Job in the World“? In some cases…
And now for a not-so-negative online advertising forecast: Forrester Research is pegging the U.S. interactive ad market to reach $55 billion…
Two research reports have just been released that aim to dispel two commonly held media consumption assumptions: one, that online video usage…
[qi:gigaom_icon_mobile] Within five years, your cell phone will replace your Garmin, TomTom or whatever personal navigation device is currently sitting in your…
Forrester analyst James Staten recently authored a pair of reports on cloud computing that do something increasingly rare in the world of…
Updated: Would you pay $150 for an energy-efficient battery for your laptop? In this economy? Hewlett Packard (s HPQ) and Boston Power,…
While efforts to get web sites onto the top page of Google’s search results have spawned an entire industry, people are only…
Two different studies from both Veoh and Break explore the world of the engaged viewer as well as men’s love of the Internet.
A report from Forrester out today asserts that up to 25 percent of the 2012 workforce will be folks who don’t need mobile access to company information but will want it anyway.
Forrester Research has bought rival tech and media analyst JupiterResearch along with its parent company, JUPR Holdings, from MCG Capital Co…
Most forms of mobile advertising are still annoying to a sufficient number of people to engender caution, according to a report by analyst g…
