Why would Apple launch a bigger iPhone? According to new data from apps analytics firm Flurry, it may be because there’s evidence that big-screened phones are growing in popularity.
A new study shows the who, what and when of iPhone and iPad usage. Singles are far more likely to spend the majority of their time on the iPhone, while moms rank tops among iPad usage.
The company hopes Marketplace will stand out because it is offering app publishers and developers a way to sell their ad inventory while also giving them built-in, accurate data about their audience.
A year ago, it seemed mobile was going to be Facebook’s achilles heel. Things seem to have turned around, though I am not entirely convinced that it means big dollars for the company.
Christmas Day, the biggest day for mobile device activations, lived up to its billing, said Flurry, which noted that device activations hit 17.4 million devices, up from 6.8 million a year ago. Tablets edged out smartphones for activations.
Whether they’re building big data applications or just trying to gather some insights from their mobile apps, developers have more need than ever for analytics tools. It’s a good thing so many companies are building tools designed with developers’ needs and skills in mind.
App analytics and advertising firm is raising $25 million from Crosslink Capital as it builds out internationally and looks at a possible IPO by the second half of 2013. The company is riding the boom in mobile as more consumers turn to smartphones and tablets.
Smartphones are from Mars, tablets are from Venus. Well, not exactly. But new data from Flurry shows how usage differs between the two devices and how consumers turn to them for different needs.
Flurry said its mobile video ads have topped 100 million completed views in August are proving to be effective ways for publishers to monetize and for advertisers to engage consumers. Now it’s bringing the video ads to Android.
Keen.io the startup that wants to supply the analytics platform for the mobile masses, netted $750,000 in new funding atop the $118,000 it already took in via TechStars. The investors include 500 Startups, Data Collective and SK Ventures, said co-founder Kyle Wild.
China could soon be the most important mobile market in the world. Not only did the country become the leading source of iOS and Android device activations in the first quarter of 2012, but it could enjoy the world’s largest installed based of mobile users before too long.
With almost 1 million mobile apps available, trying to get noticed by users today is a difficult proposition. Mobile app analytics company Flurry is launching the AppCircle Re-Engagement tool to help app makers get users to keep going back to the apps they’ve already downloaded.
Just like TV, mobile usage is highest during prime time, peaking at 9 p.m., according to Flurry. But just as important is the fact that mobile app use is relatively higher throughout the day than both Internet and TV, only eclipsed by TV in prime time.
Former Ning CEO Gina Bianchini has launched a new social application called Mightybell, which tries to help people create, achieve and share experiences using step-by-step actions. The idea of Mightybell is to break up a specific goal into smaller steps, allowing people to experience something incrementally.
HTML 5 and the mobile web are supposed to be the great unifier across platforms, but we might not need such a solution. For the first time ever, Flurry Analytics says people are using apps more than they’re using the mobile web on smartphones and tablets.
New figures from analytics firm Flurry suggest that mobile users across Europe’s biggest markets are ravenously hungry for apps — and that even despite high smartphone adoption around the continent, there is still plenty of room for further growth in the coming years.
A mobile app with millions of downloads is noteworthy, but what I want to hear is how many users are still around in a week, a month, six months later and how often are they engaging? I want more information than a download number can give.
Mobile virtual goods accounted for 80 percent of revenue from iOS apps in September, far outpacing advertising, according to new data from analytics firm Flurry. January was the last month advertising revenue was greater than revenue from virtual goods.
Steve Jobs at the AllThingsD conference called out Flurry’s analytics practices, specifically pointing to how device-specific data on unreleased Apple products was captured by Flurry and put out to the public — a practice Jobs made clear Apple won’t allow going forward.
Flurry snares $7 million in venture funding just a month after merging with Pinch Media. The cash should help it grow its business in a substantial way — which will make it that much more attractive to potential suitors.
Flurry Media and Pinch Media are merging to form a new app analytics company: Flurry Media. The new firm’s analytics services will run on more than 80 percent of all iPhoneOS and Android handsets.