Content and commerce: is Etsy an outlier?

Retailers are trying to use blogs and other content to drive sales. Meanwhile, publishers are hoping their stories can lead to commerce opportunities. Handcraft site Etsy appears to have figured out both sides of the equation.

Ordoro snags $1.2M to make e-commerce easier

The Internet has made it easier to market unique or small-batch products made by individuals and small businesses, but Ordoro, which just raised $1.2 million, wants to make it easier for those merchants to track and ship their product as well as manage inventory.