Media distribution in disguise
If you’re a soccer fan in America, life is hard. The best players for the sport you love live overseas. Most U.S. citizens only care…
Instagram is more popular than ever with the Fortune 500 companies who use it to build their brands.
The New York Times has been criticized because some of its senior editors and writers — including its executive editor — don’t use Twitter. That may seem trivial to some, but it is also an indication of what could be a much larger problem
Twitter has released updated figures on how many of its users read tweets using some kind of third-party or automated service, saying about 20 million accounts fit that description. While these may not actually be “bots,” that term isn’t necessarily a bad thing
ProPublica GM Dick Tofel doesn’t think the new trend of encouraging publishers to track “engaged time” is all it’s cracked up to be, but defenders of the metric argue that measuring attention has value for publishers and advertisers
Both digital publishers and advertisers are trying to come up with a more accurate way of measuring the value of a reader than just raw pageviews or uniques. Upworthy says its “attention minutes” metric is better, and it has opened up the code for anyone to use
The latest redesign of the New York Times website includes a lot of nice features — but for an industry-leading publication, the Times has done very little in terms of pushing the envelope for readers. Here are a few things I think they could and should have done.
As newspapers try and re-engineer their businesses to adapt to the disruption caused by the web and social media, they will have to confront a crucial question: How can they measure the effectiveness of the journalism they are producing — or is pleasing advertisers enough?
An investment fund of J.P. Morgan is paying $100 million for a 7 percent stake of online and mobile engagement tool maker Conduit, which is now valued at $1.3 billion. Conduit says it’s the first $1 billion Israeli Internet company.
Appsfire, an app discovery platform, is launching a free service called App Booster that allows developers to create a simple two-way inbox inside their apps to help establish a communication channel between developers and users. It’s designed to be an easy way to foster in-app engagement.
A study suggests that apps downloaded through incentives are largely abandoned or uninstalled, providing little long-term benefit to the app developers who use these app distribution campaigns. According to a Harris online survey, only 3 percent of apps downloaded through incentivized install campaigns are used frequently.
Square, the mobile payment acceptance tool, is getting a lot more useful for merchants with version 2.2 for iOS and Android. It brings loyalty rewards for Square Card Case users, hardware integration with cash drawers and receipt printers and more back-end tools.
Mobile app analytics firm Localytics found that 20 percent of all mobile apps have social integration through Facebook or Twitter. While Facebook is the most popular tool for social sharing, the average Twitter user drives three times more traffic.
The Guardian says it’s now going to experiment with allowing readers to help decide what news to cover. The paper announced Monday that it’s going to make its “newslist” public, following the idea that if readers are part of the process, they’ll be more engaged.
Crowdtwist, a New York startup that recently graduated from TechStars’ New York class has been on a roll lining up customers like JCPenney, Live Nation and Sony Music. Now it’s announcing it has raised $6 million to expand its gamified social loyalty program.
Badgeville is introducing Social Fabric, a technology allows a website to quickly add a host of real-time social features on their site that charts user behavior, updates users on their on-site activities and allows people to follow any piece of content or fellow users.
Gamification is growing up. First it got its own conference, a new certification program and now consolidation. BigDoor, a gamified loyalty platform used in hundreds of websites, is announcing it’s buying up web check-in rewards provider OneTrueFan.
When you pick up your iPad, where do you poke first? I tend to hit Reeder first, and read quite a few articles before moving on to my local newspaper app. It looks like I’m not alone, according to new engagement statistics released Tuesday.
We just wrote about the growth of social network MyYearbook, who has been on a tear as it emphasizes mobile, engagement and games. Well, the company got the attention of Latino social network Quepasa, which is buying MyYearbook for $100 million.
MyYearbook, a social networking site, has seen its growth soar, in part by emphasizing engagement and games with an increasing focus on mobile. The company has found a way to survive amidst larger competitors by focusing on its core offering of helping people meet others.