The web advertising arms race heats up as Facebook opens its Audience Network to the public
More developers and publishers can now use Facebook’s mobile ad network. Here’s why that matters.
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More developers and publishers can now use Facebook’s mobile ad network. Here’s why that matters.
Facebook claims its new ad server will target ads on websites and mobile browsers more accurately than Google’s DoubleClick. But the big, public ad agency it’s partnering with says it’s more excited about Atlas’ impact on Facebook itself.
While they are competitors on the social media front, Facebook and Google will now be bedfellows in advertising, as an announcement from…
Doubleclick, an ad service owned by Google, published new findings that suggest the online video ad market is rapidly becoming bigger and more diverse.
Google has acquired Invite Media, a young startup that helps display advertisers optimize how they spend their money across different exchanges and platforms in real-time. Invite Media in a way completes Google’s advertising suite, but it also poses questions about lock-in given existing DoubleClick products.
It’s coming up on two years since Google (NSDQ: GOOG) acquired DoubleClick for $3.1 billion, and the search giant’s latest step in building…
RapidShare Fined $34M; German court orders file-hosting service to filter content in ruling on lawsuit by music publishing group. (TorrentFreak) Rich Media…
As new Platform-A President Greg Coleman indicated last month when he shuffled the decks at the AOL ad unit, the company has finalized its s…
We hadn’t checked in with Kiptronic in a while, but it sounds like the San Francisco-based startup is doing quite well. CEO…
Jim Barnett is co-founder and CEO of Turn, a three-year-old online advertising firm that uses an eBay-like auction to improve the way…
So what kind of results is Google (NSDQ: GOOG) getting from its recently completed $3.2 billion acquisition of DoubleClick? In its just-fil…
Google (NSDQ: GOOG), which just finished its $3.4 billion acquisition of DoubleClick and has publicly said will do some layoffs, will dispen…
DoubleClick offers Google (NSDQ: GOOG) a long-term avenue to success in the display ad market, but in the short term, it will prove difficul…
Up to this point, Google (NSDQ: GOOG) has taken an arms-length approach to display advertising. Now that its merger with DoubleClick has pas…
NYTimes: Social Networking Moves to the Cell Phone ArsTechnica: AOL’s OpenAIM SDK Requires Apps to Include Ads DataCenterKnowledge: Crunch Time: Wall Street…
After Sumner Redstone’s proclamation that “advertising would pay the way,” the ad panel at the Media and Money Conference got into the speci…