The web advertising arms race heats up as Facebook opens its Audience Network to the public
More developers and publishers can now use Facebook’s mobile ad network. Here’s why that matters.
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Will ads powered by Facebook user data be more effective than Google’s cookie-based ones?
Facebook claims its new ad server will target ads on websites and mobile browsers more accurately than Google’s DoubleClick. But the big, public ad agency it’s partnering with says it’s more excited about Atlas’ impact on Facebook itself.
Google and Facebook partner to bring DoubleClick Bid Manager to the Facebook Exchange
While they are competitors on the social media front, Facebook and Google will now be bedfellows in advertising, as an announcement from…
Google: video ads for news tripled last year, 2 in 5 bought ads for first time
Doubleclick, an ad service owned by Google, published new findings that suggest the online video ad market is rapidly becoming bigger and more diverse.
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Google's Invite Media Acquisition Raises Conflicts of Interest
Google has acquired Invite Media, a young startup that helps display advertisers optimize how they spend their money across different exchanges and platforms in real-time. Invite Media in a way completes Google’s advertising suite, but it also poses questions about lock-in given existing DoubleClick products.
Google Gives DoubleClick An Upgrade; Increased Focus On Smaller Online Pubs
It’s coming up on two years since Google (NSDQ: GOOG) acquired DoubleClick for $3.1 billion, and the search giant’s latest step in building…
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Vid-Biz: RapidShare, DoubleClick, Qualcomm
RapidShare Fined $34M; German court orders file-hosting service to filter content in ruling on lawsuit by music publishing group. (TorrentFreak) Rich Media…
AOL Completes Separation From Google's DoubleClick
As new Platform-A President Greg Coleman indicated last month when he shuffled the decks at the AOL ad unit, the company has finalized its s…
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Coming Off Growth, Kiptronic Gets Compatible
We hadn’t checked in with Kiptronic in a while, but it sounds like the San Francisco-based startup is doing quite well. CEO…
The F|R Interview: Turn Co-founder, Jim Barnett
Jim Barnett is co-founder and CEO of Turn, a three-year-old online advertising firm that uses an eBay-like auction to improve the way…
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10-Q Watch: Google: DoubleClick Growing 17 Percent; What About YouTube?
So what kind of results is Google (NSDQ: GOOG) getting from its recently completed $3.2 billion acquisition of DoubleClick? In its just-fil…
Update: Google To Lay Off 300 From DoubleClick: Report; Selling Search Marketing Unit Of Performics
Google (NSDQ: GOOG), which just finished its $3.4 billion acquisition of DoubleClick and has publicly said will do some layoffs, will dispen…
Google: DoubleClick Challenges; Growing Margin Pressure; Paid Clicks Decline: Analyst
DoubleClick offers Google (NSDQ: GOOG) a long-term avenue to success in the display ad market, but in the short term, it will prove difficul…
@ Google Press Day: Plans To Refine The Collection Of Consumer Data
Up to this point, Google (NSDQ: GOOG) has taken an arms-length approach to display advertising. Now that its merger with DoubleClick has pas…
March 6, 2008: Lotta Ads and Mobile Fads
NYTimes: Social Networking Moves to the Cell Phone ArsTechnica: AOL’s OpenAIM SDK Requires Apps to Include Ads DataCenterKnowledge: Crunch Time: Wall Street…
@ Media & Money: Ad it Up; How Advertising Will Pay the Way
After Sumner Redstone’s proclamation that “advertising would pay the way,” the ad panel at the Media and Money Conference got into the speci…
