Demand Media

Content farms and the ongoing democratization of journalism

Critics say user-generated networks like Bleacher Report are just SEO-driven content farms that generate “clickbait” posts designed to drive low-quality traffic — but they also provide the opportunity for writers to show their abilities without having to work their way through the traditional media ecosystem.

Thrillist Media Group raises $13M in first funding round

Men’s lifestyle site Thrillist Media Group, which includes daily email newsletters and group-buying site JackThreads, has raised $13.1 million in Series A funding. The company plans to use the new funding to build out content and expand its presence in mobile and e-commerce.

Twitter targets the feature phone with MediaTek deal

Twitter wants a taste of the success Facebook is experiencing globally. For that to happen it needs to embed itself in the feature phone, the primary device used in developing markets to access the internet. So Twitter is following in Facebook’s footsteps by partnering with MediaTek.

Is Forbes the model for a digital-first media entity?

Forbes has been reinventing itself ever since it acquired Lewis DVorkin’s media startup in 2010 — and while there have been some stumbles, the magazine has shown how a traditional media entity can take advantage of the social web and the way that content works online.

Journatic CEO: We are creating a better future for journalism

Journatic, a media startup that produces hyper-local content for newspapers, has been criticized as a “content farm.” But in an interview with GigaOM, founder Brian Timpone says not only his model more efficient than that of a newspaper, but it can actually help produce better journalism.

Are robots and content farms the future of the news?

The Chicago Tribune has laid off most of its hyper-local unit and hired what some describe as a “content farm,” while other outlets are using content that is generated by algorithms. Is this the future of news, and if so should we be happy about it?

Live from SF (sorta): Why Apple events break publishers

There are lots of events that enjoy near-universal attention from the media and the general public, such as the Super Bowl or the World Cup. But there’s only one kind of event that brings the most sophisticated live web-publishing tools to their knees: an Apple event.

Former iAd executive now playing games with mobile ads

Mobile users are spending more time glued to their smartphones, but advertisers have yet to figure out the best way to engage with those users. SessionM, a new startup from one of the founders of the company that led to Apple’s iAd, has a new idea.

Three Founders Are Out At Demand Media

Demand Media is known for churning lots of content through its sites, but today it’s notable for another churn, of the executive kind: three…

The Morning Lowdown 10-20-11

»  MSN U.S. Head Scott Moore to Depart Portal (AllThingsD)

»  Why Rupert Murdoch Should Announce A New Direction For Ne…

The Morning Lowdown 10-10-11

»  Hulu Sale Is Debated (WSJ)

»  The Show Must Go On: What To Expect At CTIA Enterprise Next Week (paidContent)


The Morning Lowdown 04-28-11

»  Ahead of Earnings Next Week, Demand Media (NYSE: DMD) Shares Drastic Dip Due to Googley Panda-Monium. (AllThingsD)


Hearst Chooses Taboola for In-Page Video Recommendations

In an effort to build engagement and increase video views across its properties, local TV news station owner Hearst has chosen Taboola for all its local TV stations sites to provide additional video suggestions for viewers reading stories or watching video on their websites.

Google Lets You Block Sites From Search Results

Google is making it easier for users to block unwanted sites in their search results, ratcheting up the pressure on low quality content sites. The search giant is allowing users to hide or block sites from future search results right from within Google search.

Google Tightens the Screws on Content Farmers

Google’s latest algorithm changes appear to be aimed directly at “content farms” such as Demand Media. Although the newly-public content company maintains that it won’t be affected by the changes, it seems obvious that Google is upping the ante in the content-farming game.

The Benefits and Risks of Content Farms

AOL’s recent acquisition of the Huffington Post for $315 million has centered a lot of attention on its content strategy — automating and standardizing content that attracts search-related advertising. While there are some clear benefits to this “content farm” approach to content, there are also significant disadvantages.

Content Farming: Is Online Media Just a Digital Sweatshop?

The sale of The Huffington Post has some concerned we are entering an age of digital sharecropping, in which writers toil for nothing while landowners get rich. But all the web has really done is accelerate a phenomenon that has long existed in the media game.

Former Owner of eHow Says Demand Media Model Is Flawed

Demand Media, which went public recently at a market value of $1.5 billion, has been under fire for the quality of the content that comes from its eHow division. Josh Hannah, who sold eHow to Demand in 2006, says the company faces a number of challenges.

Demand Media: Search Spam or the Future of Content?

Demand Media may have announced a successful IPO, but that didn’t quite dispel the air of controversy surrounding the company. But while Demand’s business model may be a little shaky, it’s worth monitoring for lessons in content creation efficiency and targeting, and for potential partnership opportunities.

Demand Media Ups The Price Of Its IPO

Demand Media, which will start trading on the New York Stock Exchange tomorrow, has priced its shares at $17, according to an SEC filing. Th…

Did Google Just Declare War on Demand Media?

Google has responded to criticism about the declining quality of its results by saying it plans to come down hard on so-called “content farms” that try to game its algorithm with low-quality pages. That could mean pain for Demand Media, which is planning a closely-watched IPO.

Why Google and Demand Media Are Headed for a Showdown

A chorus of complaints about spammy results in Google searches highlights a growing problem the search company is going to have to solve — and doing so will inevitably bring it into conflict with Demand Media, currently planning a high-profile IPO for later this year.

Demand Media Gets Closer To The Black

In the aftermath of its filing for an initial public offering in August, Demand Media was roundly criticized for overstating its financial p…

Demand Media Faces Harsh Spotlight En Route to IPO

Demand Media is feeling the glare of the spotlight as it prepares for an IPO expected to be in the $1.5-billion range. Its financial statements have drawn some red flags, there are concerns about its web traffic, and the quality of its content is being criticized.

Demand Media Is Afraid That Google is Going to Compete With It

In its IPO filing with regulators, paid-content producer Demand Media raises the possibility that Google could decide to use its knowledge of keyword ad trends to compete with the algorithm-driven content company. Google recently received a patent that relates to generating content based on search results.

Demand Media Files For IPO; No Word On Date

Freelance aggregator Demand Media (DM) has filed for an IPO, according to an SEC filing late Friday afternoon. The company lists a “maximum…

On Your Mark, Get Set: Demand Media Files For an IPO

Demand Media, the paid-content company started by MySpace founder Richard Rosenblatt, has filed documents with the Securities and Exchange Commission that are the first step on the road to an initial public offering of shares that is expected to hit the market later this year.

Demand Media Subsidiary Accused of Enabling Illegal Drug Sales

An Internet security firm called KnujOn has released a report on illegal uses of the domain registration system that accuses Demand Media subsidiary eNom, one of the world’s largest domain registrars, of knowingly profiting from the sale of domain names to distributors of illegal pharmaceuticals.

Is Demand Media's CEO Going Hollywood?

Demand Media CEO Richard Rosenblatt, whose company is widely rumored to be headed for a billion-dollar IPO, has added Hollywood movie mogul Peter Guber to the board. Rosenblatt has also been playing tennis with the former studio head, and dining with him and other Hollywood stars.

History of Demand Media, in Links

As the news about Demand Media filing for a possible IPO in August this year leaks out, below are some links about the relatively short hist…

Associated Content: Hey, We Were Here First!

While Demand Media and AOL’s Seed get all the press, Associated Content has been around longer and is larger than either one, with 250,000 contributors and two million pieces of content. But CEO Patrick Keane denies that it is running a “virtual sweatshop” or “content farm.”

Inside the Mind of Demand Media's Richard Rosenblatt

Demand Media, a Los Angles-based company started by former Intermix/MySpace CEO Richard Rosenblatt has earned the scorn for its content factory approach. With $200 million in revenues and profits, Rosenblatt is laughing all the way to the bank. My notes from a conversation with Rosenblatt

Google Finally Launches AdSense for Games

Google today announced AdSense for games, a year after we first reported its intentions. Google has roped in game developers and publishers including Konami, Playfish, Zynga, Demand Media, games network Mochi Media. This new program would allow social games and flash-based web games to integrate video, text and image ads into the games.