Tapping the search data gold mine

Most CMOs view paid search as a basic transactional relationship with no real strategic value beyond the revenue from the click. Forward-looking CMOs are adopting big data technology to tap search for data on consumer intent, behaviors, and preferences.

Facebook recruits retail partners for big Gifts holiday push

Facebook is going big with its Gifts product for the holidays, announcing a bunch of partners including Baby Gap, Dean & Deluca, Fab, Pandora and Mondavi Winery. The Gifts feature, which is now available to tens of millions of U.S. users, is rolling out over time.

Is hot payment startup Stripe worth half a billion?

Stripe, which launched its service less than ten months ago, is now valued at hundreds of millions of dollars after a new funding round of $20 million. The company has built a big following with its simple payment platform that lets developers easily add payment services.

Amid growing pains, Etsy raises $40 million

The day before thousands of Etsy members plan to protest the online marketplace over its definition of handmade, the NY-based startup announced that it had raised $40 million in Series F funding, bringing its total funding to about $91 million.

AmEx lets Twitter users turn tweets into coupons

American Express is partnering with Twitter and letting its members link a merchant coupon to their card by tweeting out a hashtag from a retailer. When a member goes to use the card that’s been synced to their Twitter account, their discount is automatically redeemed.

Half of U.S. shoppers rely on phones for in-store research

The Pew Internet and American Life Project shed light on one of the biggest challenges for retailers: more than half of U.S. adult cell phone owners used their mobile phone during the recent holiday season to get in-store help for their purchases.

Home Depot looks to Silicon Valley for growth

Home Depot announced it has acquired online home services marketplace Redbeacon. Combined with Home Depot’s recent partnership with PayPal on its new in-store payment system, it’s another reminder that brick-and-mortar retailers are having to look to Silicon Valley for ways to get innovative.

How PayPal plans to scale its in-store payment system

PayPal is taking a big step forward with its in-store payment system by partnering with AJB Software Designs, which helps connect the point of sale terminals at many top retailers to payment processors and financial institutions. AJB is in use by 20 percent of top retailers.

Donahoe to lead PayPal for now, maybe forever

PayPal president Scott Thompson’s departure for Yahoo highlights the changing face of eBay, which increasingly looks at PayPal as its crown jewel. And who better to safeguard that than eBay CEO John Donohoe, who has announced he will take over PayPal as interim president.

5 absolute last-minute gifts for Apple lovers on your list

The children were nestled all snug in their beds, while visions of disappointment ran through your head because you waited until the very very last minute to buy gifts. Here are some options for gifts that while thoughtful, don’t require you to meet shipping deadlines.

Apple Store Gets A Facelift

Apple launched a revamped online store on Wednesday, giving it a refreshed look and just the polish it deserves. Product categorization is…