Most CMOs view paid search as a basic transactional relationship with no real strategic value beyond the revenue from the click. Forward-looking CMOs are adopting big data technology to tap search for data on consumer intent, behaviors, and preferences.
It’s official: Twitter is trading on the floor of the NYSE. Here’s the stock price in real time.
The appointment of a new (but not new to the company) CEO at Groupon has investors more confident in the company, as it looks to re-invent itself and boost sales.
Facebook is going big with its Gifts product for the holidays, announcing a bunch of partners including Baby Gap, Dean & Deluca, Fab, Pandora and Mondavi Winery. The Gifts feature, which is now available to tens of millions of U.S. users, is rolling out over time.
While Braintree has gained attention more recently for powering payments for Uber, Airbnb and Fab, it’s been pursuing a larger vision of…
Stripe, which launched its service less than ten months ago, is now valued at hundreds of millions of dollars after a new funding round of $20 million. The company has built a big following with its simple payment platform that lets developers easily add payment services.
The day before thousands of Etsy members plan to protest the online marketplace over its definition of handmade, the NY-based startup announced that it had raised $40 million in Series F funding, bringing its total funding to about $91 million.
American Express is partnering with Twitter and letting its members link a merchant coupon to their card by tweeting out a hashtag from a retailer. When a member goes to use the card that’s been synced to their Twitter account, their discount is automatically redeemed.
The Pew Internet and American Life Project shed light on one of the biggest challenges for retailers: more than half of U.S. adult cell phone owners used their mobile phone during the recent holiday season to get in-store help for their purchases.
Home Depot announced it has acquired online home services marketplace Redbeacon. Combined with Home Depot’s recent partnership with PayPal on its new in-store payment system, it’s another reminder that brick-and-mortar retailers are having to look to Silicon Valley for ways to get innovative.
PayPal is taking a big step forward with its in-store payment system by partnering with AJB Software Designs, which helps connect the point of sale terminals at many top retailers to payment processors and financial institutions. AJB is in use by 20 percent of top retailers.
PayPal president Scott Thompson’s departure for Yahoo highlights the changing face of eBay, which increasingly looks at PayPal as its crown jewel. And who better to safeguard that than eBay CEO John Donohoe, who has announced he will take over PayPal as interim president.
The children were nestled all snug in their beds, while visions of disappointment ran through your head because you waited until the very very last minute to buy gifts. Here are some options for gifts that while thoughtful, don’t require you to meet shipping deadlines.
Apple launched a revamped online store on Wednesday, giving it a refreshed look and just the polish it deserves. Product categorization is…