BSkyB

Coming in 2013 – targeted TV ads

TV advertising remains healthy, but platform operators want a bigger slice of the pie. Next year, some will introduce targeted advertising to their set top boxes, promising greater granularity and more effectiveness to marketers.

The Morning Lowdown 08-11-11

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BSkyB Wins £200 Million HP Liability Case

A little present of sorts for BSkyB as the broadcaster gears up to report its earnings later this week: the UK High Court has ruled in favor…

BSkyB Selling Football Clips Via iPhone App

While Rupert Murdoch’s newspaper captains work behind the scenes on introducing paywalls, BSkyB (NYSE: BSY) has another plan for increasing…

Broadband Content Bits: Muzu; BSkyB; BBC

— Muzu: Irish music video start-up has signed a licensing deal with indie label Cooking Vinyl, the home of artists such as the Charlatans a…

BSkyB To Appeal ITV Ruling

British Sky Broadcasting plans to appeal this week Business Secretary John Hutton