Brands

YouTube: “We are to cable what cable was to broadcast”

Closing out the NewFronts alongside A-list talent ranging from Jay-Z to Virginia Madsen Wednesday night, top Google execs including Eric Schmidt and Robert Kyncl showed advertisers yet more premium YouTube channels. They also unveiled an ambitious TV-like promo campaign to let everyone know they’re around.

Apple Passes Google as Most Valuable Brand

Apple is now the most valuable brand in the world, according to a new report. Apple surpassed Google, ending that company’s four-year reign as the top brand, thanks to an 84-percent increase in value. The single most likely suspect for the change? Apple’s iPad.

YouTube Will Be a $1.3B Business in 2011: Report

YouTube has improved its monetization efforts, with more than 80 of the top 100 videos on the site serving ads now, up from 60 a year ago. That could help make YouTube a $1.3 billion business in 2011, according to a forecast from Citi.

How Tied to Apple Is Your Sense of Self?

Among my friends and family, I am The Apple Guy, a title which stemmed from a single computer purchase years ago. So how did a brand become so inextricably tied up in who I am as a person, and what are the consequences of that link?

Foursquare Cops Fight Against Social Media Abuse

Elevator creator Woody Tondorf’s Foursquare Cops elevates minor online infractions to crimes worthy of Judge Dredd-style justice. I invoke Judge Dredd because like Sylvester Stallone’s vigilante future cop, these cops don’t hesitate to shoot transgressors who might violate the Foursquare spirit.

Spike Jonze’s I’m Here A Complicated Robot Romance

Spike Jonze’s I’m Here, a short film debuting online after premiering at the Sundance Film Festival, is surprisingly unbeholden to its sponsor Absolut, as none of the glamourous trappings you’d expect from a vodka partnership permeate this 30 minute robot romance.

iPhone for Life

I’ll posture that not many of us know the anniversary of the date we purchased most of our cellular phones — at…

R.I.P. Bud.tv

This keg is tapped. Bud.TV, the high-profile online video site from Anheuser-Busch (s BUD), has served its last video, and now only…