Consumer Data: Are Attitudes about Sharing with Brands Shifting?
You don’t have to have been an internet user fifteen years ago to know things were different then; it was the time…
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Yes, your media outlet can learn something from the Kardashians
Whether you like them or not, the Kardashians are a powerful media brand, so it’s worth thinking about how they approach marketing that brand and engaging with their audience
When brands become media: Mozilla launches an online magazine called Open Standard
As so many brands have done, Mozilla — the non-profit foundation behind the Firefox browser — has become a media entity, by launching an online magazine that it says will focus on reporting about open technologies
Facebook’s Audience Insights shows how much the social network is really tracking
In case you didn’t know before, Facebook’s user data insights for brands are very extensive.
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Facebook’s mobile ad network is shockingly unambitious
Facebook’s first real ad network has a surprisingly narrow scope. App developers will probably take to it, but other advertisers should stick with Google for now and wait for future Facebook mobile innovation.
Dscovr wants to match early adopters with brands’ new products
Mobile insights company dscout has developed a mobile social network that caters to early adopters and brands introducing new products.
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Facebook wants to give media companies a peek into what users are saying about their favorite content
Facebook’s proprietary metric, People Talking About This, might get a boost for media companies seeking detailed sentiment about their content.
Twitter tells brands: If you tweet more, people will buy more in stores — seriously
Do all those promoted tweets and social-media efforts by big brands have an impact on in-person retail sales? Twitter says a new study it commissioned found that they do.
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Mobile stock photo outfit Foap gets $1.5M to push into U.S. and set up more brand partnerships
Foap’s users have been able to sell their iPhone snaps for small sums since last year, but these days the company is also running branded missions that can net users significantly more.
Twitter rolls out ‘certified products’ to anoint developers it supports
Twitter has continued to distinguish between apps that fit with its increasingly business-oriented priorities with the roll out of certified products, indicating apps that fit with its overall mission to support brands.
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YouTube: “We are to cable what cable was to broadcast”
Closing out the NewFronts alongside A-list talent ranging from Jay-Z to Virginia Madsen Wednesday night, top Google execs including Eric Schmidt and Robert Kyncl showed advertisers yet more premium YouTube channels. They also unveiled an ambitious TV-like promo campaign to let everyone know they’re around.
Consumer interest in Apple not dampened by Jobs’ departure
Apple’s stock value didn’t plummet when Steve Jobs announced his departure as CEO, and the general public seems to share the market’s optimism. A new study found that positive sentiment from consumers regarding Apple reached an all-year high following Jobs’ announcement.
Apple Passes Google as Most Valuable Brand
Apple is now the most valuable brand in the world, according to a new report. Apple surpassed Google, ending that company’s four-year reign as the top brand, thanks to an 84-percent increase in value. The single most likely suspect for the change? Apple’s iPad.
YouTube Will Be a $1.3B Business in 2011: Report
YouTube has improved its monetization efforts, with more than 80 of the top 100 videos on the site serving ads now, up from 60 a year ago. That could help make YouTube a $1.3 billion business in 2011, according to a forecast from Citi.
How Tied to Apple Is Your Sense of Self?
Among my friends and family, I am The Apple Guy, a title which stemmed from a single computer purchase years ago. So how did a brand become so inextricably tied up in who I am as a person, and what are the consequences of that link?
Steelberg Brothers Raise Another $20 Million For Celeb Company BAT
Brand Affinity Technologies (BAT), which uses research and interactive technology to market a massive roster of celebrities, has closed a $2…
Topical Trivia As Branded Content Can Be Fun! Who Knew?
Yahoo teamed up with Reveille for this Toyota-sponsored series that offers an assortment of facts on the prior day’s most popular news story. Each video is created in a single day, but still features sharp animation and strong production values.
Foursquare Cops Fight Against Social Media Abuse
Elevator creator Woody Tondorf’s Foursquare Cops elevates minor online infractions to crimes worthy of Judge Dredd-style justice. I invoke Judge Dredd because like Sylvester Stallone’s vigilante future cop, these cops don’t hesitate to shoot transgressors who might violate the Foursquare spirit.
Spike Jonze’s I’m Here A Complicated Robot Romance
Spike Jonze’s I’m Here, a short film debuting online after premiering at the Sundance Film Festival, is surprisingly unbeholden to its sponsor Absolut, as none of the glamourous trappings you’d expect from a vodka partnership permeate this 30 minute robot romance.
Brand Affinity Technologies Buys Virtual Sports Memorabilia Service Beelya
Brand Affinity Technologies, a sports marketing firm founded by the two Steelberg brothers (who sold dMarc to Google), has done its first ac…
YouTube Expects Boom in Branded Entertainment
What’s next for YouTube (s GOOG)? Branded entertainment, or when a sponsor pays creators to make something that will bring its brand…
This Social Media Stuff Makes Real Things Happen
Watching Chris Brogan of New Marketing Labs on stage for the first time at Izeafest 2009 made me pause. “Is this a…
Pay Attention 007: The iPhone Is Cooler Than You
How the world has changed. When my father was my age, there was nothing more cool or impressive than driving an Aston…
Franken Quizzes Supreme Court Nominee Sotomayor On Net Neutrality
Figures that a guy who made a name for himself by wearing a satellite dish on his head would zero in on communications during his questionin…
iPhone for Life
I’ll posture that not many of us know the anniversary of the date we purchased most of our cellular phones — at…
Three Startups That Want to Deliver a Fat Mobile Pipe
Good things come in threes, and any triptych of services is the basis for a journalist to declare a trend, so when…
Crisis Communications for the Social Media Age
We have all learned that good news travels fast online, but bad news travels faster. Now, with social networks, blogs and microblogs, the speed with which bad news can travel online is staggering, as everyone can get in on the conversation almost instantly. What can any of us — individual, organization, company — do to handle a social media communications crisis?
The New Matchmakers: Startups Tackle Product Placement Deals
Product integration and branded content are taking over entertainment! Whether that sentence reads like an exciting opportunity or a doomsday proclamation depends…
Filtrbox G2 Expands Service and Cuts Pricing
I started using the Filtrbox online monitoring service after reading Aliza’s great review from last year. Like her, I was intrigued by…
R.I.P. Bud.tv
This keg is tapped. Bud.TV, the high-profile online video site from Anheuser-Busch (s BUD), has served its last video, and now only…
German Shopping Club Brands4Friends Gets
German online fashion shopping club Brands4Friends has received a
Five Reasons There Is No Adwords for P2P Yet
[qi:004] Brand Asset Digital launched its P2P advertising platform P2Pwords today, promising to bring pay-per-click advertising to file-sharing networks like Limewire, Gnutella and…
Essay: A Simple Plan to Cash in on One-Hit Wonders
“Dogs on skateboards. Cats playing the piano. Who would want to put their brand next to that?!” It’s the most common refrain…
