There’s no denying that many creators are making a profit from their content — but the launch of a new Pinterest-style site curating YouTubers’ favorite things is a reminder of how important non-Adsense-related revenue streams are.
Brands like shoe stores and banks need quality content to feed their growing social media following. This has led to the rise of middlemen who pair non-media companies with publishers who can license their content.
The publisher of supermarket giant Tesco’s custom magazine says it is now more read than any UK newspaper. That would be a milestone in branded content. But the claim merits closer inspection of the numbers.
As long as there’s been Internet video, cats have dominated the medium — which is why it’s surprising that it took until 2012 for two separate entities (one branded, one independent) to finally give cat videos the serious consideration you may or may not think they deserve.
When we talk about making web content for niche audiences, moms come up a lot. But CafeMom, a web community for moms that is also now one of the latest participants in YouTube’s Made For Web channel initiative, believes that it has a unique approach.
Much web content has become reliant on brand partnerships and sponsorship deals — making it one of the easiest ways to survive…
GE has YouTube star ShayCarl doing a road trip all around the country to highlight green technology as part of its Ecomagination campaign. The campaign was produced by Howcast, which last year was able to drive 15 million YouTube video views to GE-sponsored videos.
Companies can now monitor in real time what people are saying about them on various BBC programs, thanks to a new cooperation between the broadcaster and media monitoring service Critical Mention. The service already indexes more than 30 hours of audio and video content per minute.
Writer/director Sebastian Gutierrez’s newest film has a very clear distribution strategy: Available for free on YouTube, with commercial interruptions by sponsor Lexus. Is the Carla Gugino-starring Girl Walks Into a Bar just an experiment in web distribution — or the potential future of independent film?
8 Dates, directed by Matt Koval, is a sweet-natured, amusing series about a young woman attempting to conquer the dating world. It’s also a great example of YouTube interactivity, the value of soliciting guest stars and working to minimize the brand’s involvement in branded content.
Thinking small might not be the best way to build a business — unless you’re Daniel Delaney, who’s come up with an innovative way to work directly with small brands for sponsorship opportunities on his new daily web series, and just maybe make a living at it.
YouTube has released their list of the 10 most watched commercials of 2010, and looking at it proves how when it comes to creating online advertising experiences, today’s Mad Men are finding real success by looking beyond the 30 second broadcast spot.
The bar for interactive YouTube advertisements keeps getting higher and higher; today, we have a full-on choose your own “bear-venture.” Tipp-Ex, the European equivalent to White-Out, has launched the Tipp Experience, an innovative campaign that incorporates the corrective tape into the YouTube page.
YouTube has launched a new travel channel, called Vacationer, in conjunction with Norwegian Cruise Line for videos highlighting travel ideas and advice from multiple sources. The new travel channel includes videos from experts at Lonely Planet, National Geographic, Travel Channel and Howcast, among others.
The final round of voting for Kia’s “Who’s Next” online talent competition begins Sept. 6, with one of four finalists getting $10,000 for best conceptualizing the slogan “a new way to roll.” And, oddly enough, the finalists actually represent YouTube talent.
This interactive YouTube adventure (with zombies) isn’t exactly a triumph of originality. But as branded content for the New Zealand pizza company Hell Pizza, Deliver Me to Hell is a surprisingly engaging experience — one that offers actual rewards to those who play the game.
Give two talented dudes some cash from a brand partner, let them make comedy for the internets on their own terms — what could go wrong? Here’s the answer: The comedy could fail to be funny.
This branded series sponsored by Trident ran into a major roadblock given that it was constructed around the second annual Streamy Awards, which, um, didn’t go so well. Here, producer Wilson Cleveland explains what happened behind the scenes to keep the show alive.
Ever wanted to know what goes on during the creation of a piece of branded content? Break’s partnership with Captain Morgan for a new video meant six weeks of notes and negotiations, including determining the difference between a pirate and a “loveable rogue.”
New York-based Digital Broadcasting Group (DBG) believes that people don’t just want to see the same ads online that they’ve already seen…