Apple Inc. is a consumer technology company based in Cupertino, California. Apple’s iconic flagship products are the iPhone, iPod, iPad, and Mac computer line. These devices are supported by iTunes, the App Store, iOS and Mac OS X, Apple’s proprietary platforms. Stylish, minimal design and clean interfaces make Apple products instantly recognizable to consumers, who have made Apple one of the most profitable companies ever. With more than $200 billion in liquid assets, Apple is said to be more cash-rich than hundreds of countries.