In-Theater Programmer NCM Seeks Piece Of Upfront TV Ad Dollars
Add one more digital media company that will be looking to take advertising share away from the TV business this spring with a glitzy upfron…
The industry leader in emerging technology research Subscribe
Add one more digital media company that will be looking to take advertising share away from the TV business this spring with a glitzy upfron…
As real-time bidding volume has grown substantially since the major ad agencies began experimenting with it in a big way over the past two y…
By Roy Greenslade: One major reason that local and regional newspapers are suffering from a loss of advertising revenue is illustrated by a…
Dedicated property search sites continue to lead newspapers’ own classifieds efforts, though DMGT is snapping at Rightmove for the top spot.…
By Mark Sweney: Sir Martin Sorrell’s Group M has dramatically raised its forecast for the UK advertising market in 2010, from flat to 4.2% y…
The fact the website’s gone down is a symbolic giveaway – digital marketing agency I-Level has gone in to trading administration.
“The comp…
» Jumptap is rolling out a feature that lets consumers manage their own profiles for “a more personalized brand experience.” The…
In advertising, the web has spending certainty, but TV has scale. Now German consumer research firm GfK is trying to bring something like th…
Over the past few years, a number of major publishers have sworn off remnant ad networks, often citing the lack of transparency and fear of…
Major publishers say they will continue to resist ad agencies’ media buying exchanges for fear of further driving down premium CPMs and losi…
By Mercedes Bunz: In a move likely to provoke more debate on how the lines between editorial and promotional content are become ever more bl…
— Shazam: The mobile-music-recognition service provider has launched an interactive ad service. Advertisers using the Shazam Audio Recognit…
A big cash infusion for InterClick. The publicly-traded ad network is taking advantage of a 52-week high in its stock price to raise $18.1 m…
As Publicis Group finishes up the integration of its two interactive shops, Razorfish and Digitas, under its VivaKi unit, the agencies will…
The debate about which mobile ad networks boast the broadest reach may be ongoing, but if smaller networks and exchanges hope to compete wit…
By Mark Sweney:The Conservatives are to become the first UK political party to run a marketing campaign on the internet music service Spotif…
Almost half of UK advertisers agree there are “improved prospects” now evident in the UK ad market and the number of firms increasing their…
Tired of being left behind smaller ad holding company rivals in making digital acquisitions, Omnicom Group is forming a division that will l…
Ad buyers in other media have long enjoyed stats from accepted metrics bodies like BARB (TV), Rajar (radio) and NRS (print) – but, in online…
German mobile marketing and content business YOC Group has bought Spanish mobile ad agency Mobile Interactive Advertising Media (MIAM) SL, a…
Social media-focused ad net Federated Media is betting that larger ad formats and the ability to easily spread ads across Facebook and Twitt…
Feeling more confident about next year? Well don’t. Incisive Media’s CEO Tim Weller told paidContent:UK this week his B2B publisher is now i…
You suspected it, and it’s true. In this video from Facebook’s August Developer Garage event, ad agency VCCP’s digital head Buster Dover rev…
Paid search management platform startup ClickEquations has raised $3 million in a round of funding, according to an SEC filing. The company’…
AdMob has acquired AdWhirl, which aggregates several mobile ad networks together. The acquisition is a fairly strange twist to a saga that b…
The majority of shoppers still get their coupons from Sunday newspapers, but more than 8.9 million U.S. households — or just over 8 percent…
AdMob has reversed its decision — at least temporarily — to cut off aggregators, which help iPhone application developers fill more ad inv…
Managing the ad-sales process is one of the great challenges for publishers — it was also the focus of a breakfast panel that we held in Ne…
— 7Digital/WMG: Warner Music Group (NYSE: WMG) is expanding the list of countries to which it’s licensed the online music retailer to sell…
Update: OK! contacted us to say MediaCom will perform search engine optimisation on its content, but won’t author content for it…
Origina…
The Economic Times reports that major advertisers such as Coca Cola India and Hindustan Unilever are moving to a system under which they wil…
Online directory WhitePages.com says it’s thriving, with traffic up and revenue expected to surpass $66 million this year — but the site al…
A 23-page guidebook on mobile advertising was published today by the Interactive Advertising Bureau with the goal of “demystifying” the medi…
When does a Twitter PR campaign go too far? Why not ask UK website building company, Moonfruit which generated huge interest by giving away…
After months of promises the deal would take place, Phorm’s biggest and most promising potential UK ISP partner BT (NYSE: BT) has said it wi…
France Telecom’s Orange in the UK may be close to signing a deal with Blyk, which would likely result in price cuts to teenagers, who would…
The Online Publishers Association went live Tuesday with three new ad formats that are meant to provide agencies with a larger canvas to pum…
The Huffington Post is trying to monetise its overseas audience, enlisting AdGent 007 to sell localised ads to readers outside the US.
The…
AdMob is slugging it out — almost literally — with aggregators, which help publishers fill more ad inventory by connecting to several ad n…
ExtremeTech.com reportedly will shut down in the next few weeks. No message on the ExtremeTech site yet, but Venturebeat reports that Extre…
Expect many more e-commerce ads on social networking widgets soon. Adgregate Markets, known for its ShopAds network, which lets customers pu…
UK entertainment and media revenue will drop seven percent to to $85 billion (£52.1 billion) – and may not return to 2008 levels until 2013…
There’s only so long Phorm can carry on without any confirmed customers to give it income. Now, just a year after placing shares worth £32…
Publicis Groupe chairman and CEO Maurice Levy is expecting Q209 to be the worst part of a bad year for his company but he predicts the ad ma…
Yasmina Siadatan, this year’s winner of reality TV game show-cum-job interview The Apprentice has been awarded with a role in digital advert…
2009 internet display advertising prices will be between five and 10 percent lower than last year as publishers try to tempt cagey advertise…
So much for the doomsaying, and so much for the figures that have shown online ad spend slowing, plateauing or even reversing lately. The nu…
The line between traditional content and advertising on Digg is about to get much much smaller. The news-sharing site announced plans Wednes…
Critics have blamed eBay (NSDQ: EBAY) for failing to make improvements to its site, and questioned whether it can remain an e-commerce leade…
Phorm is trying a reboot, redeploying its maligned ad-targeting technology to deliver content recommendations. Webwise Discover will still…
WPP’s GroupM ad buying agency is lopping even more points off its already dreary March advertising predictions, and now reckons 2009 UK ad s…
Online publishers have long butted heads with comScore (NSDQ: SCOR) and Nielsen over discrepancies between the publishers’ internal audience…
It’s a close call whether the newspaper industry or the yellow pages industry is more troubled. Faced with falling ad sales and heavy debt,…
The notion of offering coupons via mobile phones has been bandied about since the earliest days of the wireless web, but now it looks like…
The crowded mobile ad space will get a whole lot less so, as start-ups face a
We’re less than a week away from our full-day EconAffinity: Capitalizing on User Engagement conference. The event will take place on Monday…
Angel investor Ron Conway — an advisory board member for Twitter, Facebook, Digg and other startups — was a featured speaker at our third-…
On-net behavioural ad targeter Phorm has hired SK Communications’ search and portal VP Daniel Park to be its Korea CEO. Alongside, it re-ann…
Help us kick off Internet Week with our EconAffinity: Capitalizing on User Engagement conference and one of our trademark mixers on June 1 i…
Now that it’s so easy for people to Tweet what they’re eating for lunch, what’s the next step? Tweeting a video of them actually eating the…
At the final panel at DeSilva+Phillips’ Future of Celebrity Media, NYT media columnist David Carr (pictured, right) posed the big question:…
We’re counting down the hours ’til our EconSM: Social Meets Mobile conference and mixer take place at San Francisco’s Mission Bay Conference…
Thumbplay, a New York-based mobile content provider, has launched a widget platform that allows artists and music labels to leverage social…
We’ve filled all of the speaking roles for next Thursday’s EconSM: Social Meets Mobile conference in San Francisco — and then some. We’re t…
The men’s lifestyle site Thrillist received some attention last fall when it re-designed its website and threw what was by at least one acc…
Trying to prove itself profitable for CBS Interactive (NYSE: CBS), Last.fm has retooled its continuous-stream music player to include eye ca…
Will online video kill the TV star? That’s the question panelists tried to answer during the Video Advertising panel at Digital Hollywood. “…
Advertising giant WPP will eliminate about 7,200 jobs this year, or about 6 percent of its workforce, according to The Financial Times. The…
Here’s a conundrum: If a company on Twitter wants to attract more followers, what do they do? Take an ad out in the local paper? Put up a bi…
What will Twitter do next? What mobile monetization and partnership plans does the popular social-media company have up its sleeve?
Come…
It may have been easy to get marketers to invest in virtual worlds two years ago — but the economy (and the Second Life backlash) has chang…
VCs have been pumping money into social-gaming companies like OMGPOP and Zynga because the startups have figured out how to do what the soci…
Radio behemoth Clear Channel (NYSE: CCU) is laying off more employees today as it struggles with declining ad revenue and a mountain of debt…
Between declining ad-spend numbers for two consecutive quarters and no sense from CEOs that they see a turning point, there’s been very lit…
One of our five not-to-be-missed panels during EconSM: Social Meets Mobile in less than three weeks:Mobile Social Advertising: What Now?.…
Instant messaging service ICQ (now owned by AOL) will start offering free ad-supported mobile games to its users as part of a bid to provide…
A study from the European Interactive Advertisers’ Assocation (EIAA) shows that marketers are still willing to invest in online, despite the…
Phorm is on the defensive again. This morning, we got this statement: “There is no substance to today
“If you can’t beat ’em — make money off of them.” That seems to be the thinking behind the Fair Syndication Consortium, a group of online p…
Iris Digital MD George Nimeh put Spotify’s UK sales director Jon Mitchell on the spot during a recent visit to the digital marketer. One n…
Publicis’ ZenithOptimedia says UK online ad spend will grow just 2.3 percent in 2009. We had gotten used to seeing annual online growth of a…
With its back against the wall financially, auto maker Ford is taking a radical and risky approach to the marketing of its new Fiesta: Later…
With its back against the wall financially, auto maker Ford is taking a radical and risky approach to the marketing of its new Fiesta: Later…
You can take advantage of
Correction: An earlier version of the story incorrectly stated that Sohu (NSDQ: SOHU) had brought more shares. The company, in fact, sold mo…
It’s either an inexcusable invasion of privacy or a vital means of monetising content, depending on your side of the fence — but there’s no…
UK online advertising suffered a record reduction in overall spend in Q109, according to the Institute of Practitioners in Advertising’s (IP…
File under “Things We Already Knew”. Around 60 percent of people would rather suffer watching online ads than pay for content, a KPMG survey…
— MBlox Enters Ad Market: SMS billing company mBlox has entered the mobile advertising market with an ad-insertion pilot program. The pilot…
Some media stocks dropped earlier this week partly on fears that sales of auto ads could plunge even more with the Obama administration’s re…
According to VentureBeat, online video portal Veoh is laying off a significant portion of its staff. Veoh has struggled to compete with othe…
UK online ad spend grew 17.1 percent (£540 million) through 2008 to £3.35 billion, while overall spend across media shrank 3.5 percent to…
Most of us hardly need to be told we’re in a virtual advertising recession anymore. But the GroupM ad group in Sir Martin Sorrell’s WPP is…
UK online publishers expect the growth of 2009 online sales to halve from last year, according to Association of Online Publishers’ census o…
Online was the fastest-growing advertising sector in 2008, but its rate of growth has decreased by more than half. That’s according to the l…
The initial reaction of some online ad execs to the sudden installment of Google’s top ad exec Tim Armstrong at the top of AOL (NYSE: TWX) -…
Mediaweek, keying on the fact that companies like WildTangent and MTV Networks’ AddictingGames.com are raking in the ad dollars in spite of…
— Oodle: The online classifieds aggregator network has signed a deal to spread its listings across Trader Media Group’s AdTrader.co.uk, as…
Ten online advertising companies, including Google (NSDQ: GOOG) and Phorm, have signed up to a new UK code of practice on behavioural target…
Citing a worse-than-expected economy in 2009 Veronis Suhler issued an update to its 2009 ad industry forecast earlier today that, unsurprisi…
MySpace — along with just about every other social network — is working hard on its mobile service, and plans to use advertising to genera…
Most money spent on web ads is going down the drain because a majority of users (57 percent) rarely or never pay attention to them, says new…
In recent months, we’ve seen forecast after gloomy forecast for the advertising business, so it takes a brave soul to buck that trend. That…
What we’ve been suspecting about the recession’s effect on online advertising spend is confirmed today: according to research firm Forrester…
— GetJar adds ads: GetJar has started giving developers, who distribute their mobile applications through their online store, the ability t…
Mobile Posse, the idle-screen mobile advertising company, is offering a money-back guarantee program, so if the ad doesn’t get a minimum 10…
Social networks will draw a fifth less money than expected from UK advertising in 2009, a new eMarketer forecast says. The research aggregat…
Well, here’s a shocker. A survey of 2,023 people for Deloitte’s forthcoming Media Democracy report suggests TV advertising is twice as effec…
— Peer39’s semantic ad net bites the dust: Peer39 has decided to close its
— Kangaroo is an elephant, and it can’t fly: The online TV service was due to bounce with fanfare, but instead parked itself in a black spi…
Merchandising company Myntra and printing company Printo have formed a partnership to beat bad times.
As the economy is set for a long wint…
Advertisers are applying their foot sharply to the brake, with eMarketer the latest to revise down its 2009 online ad forecasts. In a new re…
Only a week earlier, last year’s X-Factor winner Leona Lewis had broken the record for the UK’s fastest-selling track download; now Saturday…
Mobile advertising rates are going south. But it
Remember the good ‘ol days of ’07, when web ad spend was growing by more than 20 percent every six months? Those days are gone. WPP’s GroupM…
Remember when digital advertising was set to survive the downturn and keep on booming as print and TV collapse? Well, the boom days may be…
In the grand scheme of the ad agency business, there are the creative shops at the top, with media and planning agencies playing the support…
When it comes to the mobile Web, gathering information about the number of viewers and their behaviors is still difficult, but there’s no sh…
When the economy really started heading downhill last year, the thinking was that the migration of ad budgets from traditional to digital wo…
Interest in mobile advertising is up, but inventory is not be keeping pace with demand, a trend that may only increase as we head towards a…
Online ad spending in the UK gained 21 percent in the first six months of this year, reaching £1.68 billion ($2.95 billion) as the while t…
— Dennis Publishing gets games: Mobile games company www.123play.com has struck a distribution deal with independent publishers Dennis Publ…
Over the past few months, LinkedIn has sought to make itself more than just an online directory for professionals by striking various conten…
With the gloomy economy really beginning to bite advertising sales (see Trinity, ITV (LSE: ITV) earnings amongst others), the question for m…
NetXcell, the Hyderabad based Mobile VAS company, has launched a hosted voice exchange facility, Mobismart. The demo here explains the flow.…
One of the few silver linings in what could become an increasingly depressed advertising market – those animated digital displays you see on…
Heavily-backed mobile advertising firm Rhythm New Media, based in Mountain View, CA, has pulled out of UK, and closed its offices there, acc…
Perhaps it
In line with many other reports over the past few weeks focusing on the U.S., the U.K.’s ad market looks pretty dim too these days. The Inst…
As is par for the course nowadays, online ad spend was the sole shining light in a gloomy Q1 Bellwether report on the overall ad industry. W…
Delhi Based Microsoft (NSDQ: MSFT) funded Oxigen Services has launched OxiCash, a pre-paid wallet accessible through mobile and PC. The wall…
Goosefish Media Ventures, a 100% owned subsidiary of WebChutney, has launched GoSinbad and Divanation, two ad networks targeted at travel an…
It’s best days may be behind it in online search, but Yahoo (NSDQ: YHOO) is proving it’s still a contender in mobile. The search engine and…
Bangalore-based online advertising network Ozone Media Solutions Pvt Ltd has received its first round of funding from IDG Ventures India. Ki…
At this year’s Cannes Lions International Advertising Festival, arguably the industry’s biggest annual competition, featuring nearly 30,000…
— Smaato and Ad Infuse to provide ads in apps: Smaato announced at the Mobile Marketing Forum that it’s partnering with Ad Infuse to provid…
UK advertisers will spend 77 percent more on social networks this year at £115 million, and that will hit £285 million, eMarketer says. Bu…
Tyroo has launched a gaming channel that includes inventory from the likes of Miniclip, Ultimatearcade and Cheatcodes.com among others. It p…
The LATimes.com has some hopeful figures for advertisers who worry about whether they can reach young consumers via text message: according…
A bunch of execs from advertising and telecoms groups has told the Reuters Technology, Media and Telecoms summit that “mobile advertising wa…
So much for social network advertising. eMarketer has revised its earlier forecast for 2011 down to £2.2 billion ($4.32 billion) $3.79 bill…
Advertisers and publishers on this morning’s State Of Advertising panel, at the Online Publishers Association’s Forum For The Future in Lond…
We are about ready to open registration for our EconAds seminar…the ticket sales for the half-day seminar will start this Friday. As we ha…
Although ad agencies’ digital revenues have been growing significantly over the past few years, they tended to remain a small slice of the t…
Brands hoping to promote their products online through word of mouth marketing will have to be upfront that they are behind the campaign, un…
Last week we mentioned that Men’s Health magazine is using camera phone promotions for its print ads, and now Rolling Stone is also moving i…
Well, it’s been a while since we last heard about the advertising network that Sequoia Capital funded Interactive Avenues was planning to la…
An interesting new study by MarketingSherpa about online advertising benchmarks, which among other things shows the effect of online ad plac…
Economic uncertainty prompted companies to reduce their ad spend for the second consecutive quarter earlier this year – but online ad spend…
For now, just a save-the-date announcement: We are planning a half-day seminar on online advertising deals in NYC, on June 3th, co-locating…
HipCricket, a Kirkland, Wash. company that helps radio stations conduct marketing campaigns using text messages, said it has just signed up…
UK online ad spend beat forecasts through 2007, growing 38 percent to £2.81 billion, according to the Internet Advertising Bureau’s latest…
Irreverent adult-oriented social network Faceparty is shifting strategy to rely solely on its premium SMS income after ditching all ad suppo…
Atul Hegde, former head of Vyas Giannetti Creative has been appointed CEO of Connecturf digital marketing agency, reports Exchange4media. Ac…
Ad agency M&C Saatchi reckons web advertising will help the sector survive any economic turbulence. Ad spend is reckoned to drop in the even…
— BlinxBox Gets Fremantle Content: Digital video start up BlinkBox has struck a content deal with RTL-owned Fremantle Media, that will g…
After sketchy details last week, browser-tracking behavioural ad targeter Phorm has confirmed it plans to raise about £32 million in fundin…
The Lintas Media Group and online search marketing agency Pinstorm have joined forces to form the “Performance Alliance”; unlike the Connect…
Jivox, a California based self-service online video advertising platform has announced the launch of its Indian operations, based out of Ban…
Agencyfaqs, a portal targeting advertising, media and marketing professionals has launched a classifieds marketplace called Freelance Exchan…
There’s no story source, and precious little information, but FT.com claims ISP-level behavioural ad network Phorm “is seeking $65m to fund…
Update: Never recovering from big morning sell-offs, PHRM closed at 1942.50 points – down a whopping 31.84 percent on the day and 44.5 perce…
Advertising circa 2012 will be a “three-tier market, with online at the top, TV in the middle and traditional media bringing up the rear”, S…
[by Cerius Shah] Back in 2004 the Times did an article on clickfarms in India which got widely publicized. Clickforensics, a clickfraud dete…
Nasdaq listed Jupiter Media is taking a cautious approach to India: the company’s Chairman and CEO Alan Meckler was in India for a couple of…
Stick to something, will ya? OpenAds, the commercial open-source online ad server firm based in London, has changed its name again, this tim…
Nokia
Yell shares are still scraping the barrel this morning after the Yell.com and Yellow Pages classifieds aggregator struck a cautious note on…
Is nothing sacred? Open-source mobile messaging service provider Funambol is partnering with mobile ad network Amobee to put ads in its push…
Oxford-based We7 – funded by Peter Gabriel – ran contrary to some of the more outlandish claims from ad-funded free music counterparts in Ca…
Sir Martin Sorrell, the CEO of WPP, hates the phrase “business model” and made it very clear at the DLD Conference in Munich, Germany last w…
Dissatisfaction with CPM rates and the ability to accurately measure mobile advertising served as the points of consensus for a group of ad…
Oxford-based We7, which offers music tracks for free with ads tacked on the front, has secured a £3 million second round of funding from Sp…
Advertising over the next 11 years will be more of the same – online growth and a retreat from print – according to Advertising Association’…
Flytxt, a UK based mobile advertising and marketing firm with operations in USA, South Africa and Brazil, has come out of stealth mode in In…
Even though political advertising has yet to materialize in any big way online in the ongoing Presidential primaries in U.S., analysts are h…
Concerns about online privacy and advertising continue to mount and it’s unlikely that mobile advertising will be able to escape scrunity, e…
— Time Out New York has launched a mobile community site, TONY Nightlife+, which lets people find events and venues reviewed by the publica…
Social networking website MySpace has rolled out its free ad-funded mobile version, reports MobiAd. Up to now, MySpace Mobile has been a sub…
– IAB mobile: UK trade body, the Internet Advertising Bureau (IAB), is creating a separate arm, the IAB Mobile Council, to spur mobile adver…
Big brands are looking at providing mobile applications to people as a way to promote themselves rather than just go for advertising buys, t…
Six weeks after launching, Blyk – the mobile virtual network giving free calls and texts in return for receiving ads – has given us some num…
— AOL Offers Video Ticker Ads: AOL (NYSE: TWX) has come up with its own online video ad overlay, which it calls a Video Ticker. Billed as a…
Online sale of TV advertising appears to have found another taker. ETV Networks, which operates 12 TV channels has launched ETVNetmart.com t…
Hecta Media, the British Virgin Islands-registered company, that calls itself a web consolidator, floated yesterday on London
A month and a half since its UK launch, Blyk – the mobile virtual network operator that offers customers aged 16 to 24 free calls and SMS in…
From our sister site mocoNews: Tesco Mobile is planning to roll out banner advertising across its mobile WAP portal in November. The WAP pag…
— Book publisher Houghton Mifflin has announced plans to launch mobile products based on its books. Houghton Mifflin publishers reference,…
Mobile video has been getting a hyped run lately — which includes those determined to run counter to the hype, of course — and the biggest…
Another busy week ahead with two New York conferences; lucky for us we have two New York correspondents now:
— David Kaplan will be at ad:…
Vivendi (EPA: VIV) Games is trying an ad-supported model, putting ten titles on Greystripe’s portal GameJump. The titles include After Dark…
A week after detailing the 20 hottest digital ad agency prospects, another AdAge piece now estimates that there are only about 10 unspecifie…
UK-based media sales firm Media Initiatives Group has purchased performance marketing firm Dedicated Marketing Solutions. In addition to hel…
Mobile Advertising topped our poll as the biggest issue being discussed at the CTIA Wireless and IT Entertainment conference from San Franci…
Earlier this year, after the major acquisitions of interactive ad shops Digitas and AKQA, investment bank AdMedia Partners pointed out the s…
The panel on mobile advertising at Billboard Entertainment Live started off with a wide-open question from the moderator, Even Neufeld of M:…
NYC-based Collective Media, an online ad network, has raised a first round of funding from Greycroft Partners and iNovia Capital. The compan…
While mobile advertising is growing strongly, apparently most advertisers are sticking with the familiar names they know from the web rather…
Viewpoint, a maker of internet marketing technology, is acquiring Austin-based interactive marketing firm Springbox for $5.5 million in cash…
San Francisco-based BrightRoll, an online video ad network, has raised a $5 million second round from True Ventures and Adams Street Partner…
According to Watblog, Percept Knorigin seems to be working on its own ad network.
Adchakra.net, which claims to be an online ad network fo…
YuMe, a Redwood City, CA-based video advertising network, received a $9 million second round from Khosla Ventures, Accel Partners, BV Capita…
Actor Anuj Saxena’s Maverick Productions has tied up with DNS Network Services to create and distribute mobile content. [via Indiantelevisio…
We reported last week on an Internet Advertising Bureau showing UK online ad spend grew 41 percent in the first half of 2007, making up 15 p…
Sapient Interactive, which claims to be the second largest digital ad agency in North America, plans to enter India in 2008. [via Economic T…
While the use of mobile barcodes has been widely adopted over the past few years in other countries, particularly Japan, the technology has…
Over the past few months, the online ad industry has largely concentrated its attention on consumer-focused ad networks like DoubleClick and…
Cnet blogger Caroline McCarthy is suggesting that Twitter is planning to generate revenue with ads attached to messages sent to mobile phone…
ReachLocal, which helps small businesses advertise online, has received a big $55.2 million round. The round was led by Rho Ventures, and in…
In-game mobile advertising may still be non-existent, but big brands are increasingly using the game format to promote themselves to mobile…
San Francisco-based video advertising startup Podaddies has raised an initial $1 million round from The Band of Angels and The Angels Forum.…
The Rubicon Project, a new startup promising to bring automation and efficiency to internet advertising, has raised an initial $6 million –…
UK online advertising spend in the UK surged 41 percent in the first half of the year, new Internet Advertising Bureau (IAB) data shows (via…
Many of the panels this week at dueling Advertising Week ’07 conferences OMMA and MIXX reflected a certain introspection and uncertainty abo…
No numbers to back up his statement, but worth noting his opinion: Jordan Bitterman, the vice president and media director of Digitas, the d…
NebuAd, a Redwood, CA-based behavioral advertising firm, has announced a new round of investments from Sierra Ventures and Menlo Ventures, b…
The Mobile Marketing Association (MMA) has released mobile advertising guidelines created specifically for the Europe, Middle East and Afric…
Turn, a San Mateo, CA-based automated advertising network, has raised $8 million from return investors Norwest Venture Partners, Trident Cap…
Today sees the UK launch of Blyk, the newest MVNO to hit Europe (see post). The operator will target only one age sector — the 16-24 bracke…
Seattle-based Visible Technologies, which helps clients track their brand across social media, has raised $12 million in a second round of f…
Advertisers are giving Bluetooth Marketing a go, as per this report in Business Standard. Companies like Cafe Coffee Day, Pantaloon, Levis,…
In a basement with a low ceiling and bad acoustics at the bottom of a funky record shop in London’s Soho, the mobile operator Blyk announced…
Updated: The funding is old…was closed summer last year. ReachLocal, which helps small businesses advertise online, has raised $5 million…
Dentsu India and Connecturf are setting up a joint venture called Clickstreamers, to provide Dentsu India’s clients with interactive and dig…
Online advertising and gaming reviews operator What They Like Inc. has secured $1.5 million of a planned $3 million first round financing, P…
While the IAMAI Digital Marketing seminar promised much with a “Wake up and smell the coffee” theme, a majority of what was said was a repet…
Radio stations are beginning to use SMS as a way for their audience to interact with them, as well as a marketing path for their advertisers…
Reuters has a piece on “mobile marketing”, which in this article refers to Bluetooth and QR Code marketing. There’s a couple of interesting…
Greystripe has signed a deal with Hands On to put some of the publisher’s games on its ad-supported portal, GameJump. It’s perhaps a sign th…
Online video ad network VideoEgg has raised a $15 million financing led by Focus Ventures. Previous backers, including ad holding company WP…
The rising popularity of a German online ad blocking application poses so great a threat to the web content business that one site is encour…
A new mobile marketing campaign, for once not marketed specifically at spotty teenagers, comes our way from Office Depot. The office-supplie…
Condé Nast Interactive is planning to take a number of its mobile efforts off-portal after increased interest from advertisers. The title t…
Wireless Week has put online its cover story from a week or so ago, covering mobile advertising. It starts with a graphic detailing the pred…
Advertising Age features a Q&A with Carol Kruse, global interactive chief of Coke, where she gives a rundown of its plans in mobile marketin…
Hewlett-Packard (NYSE:HPQ) is rolling out a big $300 million campaign designed to help the world’s largest printing and imaging company pick…
We mentioned this about 10 days ago, and now some follow-up:
— FT has a story that says Internet companies are bracing for a possible fall…
Another ad-supported entertainment service entered the mobisphere today, this one from Swisscom. The operator has launched a music video str…
Over the past few months, a handful of major content providers began sensing a more environmentally-attuned zeitgeist building and began off…
A mobile campaign for an upscale fashion retailer in U.S., Up Against The Wall, by Ping Mobile has given a good response, despite being done…
Mobile2Win’s Country Head Rajiv Hiranandani is an unhappy man when you talk about the current revenue sharing percentage between operators a…
Star, Zee and Times of India have picked up equity stake in the company floated by Dentsu, which is preparing to launch its media booking we…
Digital-ad shop is up Palo Alto-based search-marketer SearchRev. The WSJ reports that “the price tag is relatively small” given SearchRev’s…
Mostly anecdotal but web start-ups looking for venture funding may be facing increasing pressure from investors infatuated with online adver…
The evolving mortgage crisis could threaten the fast pace of online spending from mortgage lender Countrywide Financial, argues Paul R. La M…
Most online video sites continue to struggle with finding the right way to balance advertising and entertainment. That debate aside, a NYT p…
A hundred bars across New York, Los Angeles and Chicago will get Bluetooth technology added to the advertising in the bars. Zoom Media & Mar…
Viewers of online video have never warmed to having to watch a preroll ads, and so, sites and marketers have been desperately searching for…
In-game advertising company DoubleFusion has raised an undisclosed amount of funding for its Japanese subsidiary. The financing was provided…
— Facebook Institutes Blocking Feature For Marketers: Advertisers will be able to opt out of parts of the social net’s website following th…
A UK survey of 752 mobile users has shown good news and bad news for the mobile advertising industry. The good news is that people are inter…
The sun continues to shine on online ad networks — education provider Apollo Group (Nasdaq: APOL) is acquiring online advertising network A…
Turns out ad-supported music service SpiralFrog, one of 2006’s candidate’s for most-hyped new product, is in limited beta. CNET News.com has…
MessageSpace, an online ad network for British political blogs, has bought Global New Media, a web design consultancy, for an undisclosed su…
— Carat’s Digital Unit Takes The Lead As It Merges With Main Media Division: Aegis Group’s Carat USA will integrate its traditional media b…
Percept Holdings, which had sold off stake in WebPercept to Netweb earlier this year has launched Percept Knorigin, a tech media and service…
Balihoo, a Boise, Idaho-based company that is currently beta testing a search engine geared towards online media buyers and marketers, has r…
NebuAd, a Redwood, CA.-based provider of behavioral advertising, has raised $5.05 million as part of its first round financing, PEHub report…
As TV networks paddle ahead with their online video plays, they are further extending their social media toe-dipping with short-message serv…
Much has been written about permission based advertising on the mobile by mginger, 160by2 etc that have used the multi-level marketing model…
Mochi Media, a San Francisco-based in-game advertising network focused on casual games, has received an undisclosed amount of funding from A…
Landmark Communications, which owns a variety of media outlets including websites, newspapers and TV and radio stations, has added IP intell…
Online video ad platform Adap.tv has secured a first round financing of $10 million. Gemini Israel Funding, which invested an undisclosed am…
Another chapter in how radio stations are trying to take better advantage of ad dollars new media to offset declines in their core business.…
Yahoo India has monetized “Answers” with a tie up with Hindustan Unilever Ltd (HUL) – they created a branded zone for the launch of Dove Hai…
London-based advertising agency WPP is eager to make acquisitions in India but heightened venture capitalists’ interest is making any such d…
Out-of-home digital TV operator Ripple Networks has raised a $10 million second round led by Draper Fisher Jurvetson with participation from…
Borders Bookstore plans to promote upcoming novels via mobile phones. “The retailer will send sample chapters to customers’ phones free of c…
Casual gaming portal Zapak will soon be launching Disney’s games, including Aladdin, Little Mermaid, Lion King and Kim Possible reports BS.…
Advertising agency Lowe Worldwide, which is part of marketing company Interpublic Group, plans to do a big chunk of its digital and mobile m…
British internet ad broker AdJug is launching with “several million dollars” in funding from Balderton Capital, VentureBeat reports. Seb Bis…
So says a report in Globes Online, the Israeli newspaper website: Quigo, the NYC and Israel based online contextual ad technology provider,…
Online video tends to be more effective than other internet ads, Dynamic Logic found. But the media researcher tried to find out whether or…
“Adaptive media” platform provider Real Time Content has just launched with an undisclosed amount of funding from BT Group and New Venture P…
Classifieds portal Bharatmatrimony.com has launched MatrimonyDiary.com a portal for engaged couples to create a Web site with their own doma…
Aegis Group, the UK-based media and marketing services group, has bought the ad-serving business of Bluestreak, a Providence, RI-based onlin…
Hyundai has launched a ringtone download service and a host of other mobile multimedia attractions to target the 18-24 year old demographic…
Independent V2 has become the first record label to sign with Peter Gabriel’s new advertising-funded music downloads platform We7. The back-…
Theatres have joined the text-promotion craze that is becoming popular with music concerts. At a recent Saturday matinee of Broadway musical…
One of the big themes at Mobile Content World was ad-supported content — it’s generally accepted that mobile advertising will occur, the di…
NineMSN (the Australian joint-venture between PBL’s Channel 9 and Microsoft) will launch a mobile advertising-supported content initiative i…
This is in keeping in line with open-source services becoming commercial companies: Mozilla, BitTorrent, WordPress and others: OpenAds, the…
Close on the heels of the launch of online digital advertising network DGM, agencyfaqs reports that US based Paypod has been testing its ad…
Coca-Cola has used the Mobile Marketing Forum to announce its latest marketing venture — Sprite Yard. This will be a mobile social network…
Online video viewers might prefer shorter ads (or even no ads at all), but longer ads are still more effective, according to Frames Of Refer…
Hungama Mobile is expanding its services to include interactive ads that can be dynamically inserted into mobile content and applications, i…
EyeWonder, an Atlanta-based developer of rich media and digital video solutions for online ads, has received a late stage investment from BI…
— Last.fm: Thomas Willomitzer, one of the students who originally helped develop the music recommendations site CBS last week bought for $2…
Humans can advertise better than robotic Google algorithms. That seems to be the take-away message from advertising agency M&C Saatchi’s fou…
Contextual advertising provider Tumri has closed a $10 million in second round funding led by Lehman Brothers Venture Partners. Previous inv…
An article in the Financial Express takes the slippery slope, claiming that “analysts” are discussing whether horizontals are back in the on…
Mobile advertising may be a hot topic, but few have really got their head around how to deliver it in such a way that it makes sense
A few weeks ago, Warner Music Group said it was shifting its resources to focus more on digital distribution. The latest move: creating an a…
Bringing an interactive ad agency in-house is the best way for a traditional creative to gain insights into online marketing – at least, tha…
Sir Martin Sorrell’s lips have been getting increasingly loose on the subject of digital advertising of late; now that his WPP – the world’s…
Rajiv Hiranandani, Co-Founder & Country Head for Mobile2Win sees great opportunity in mobile marketing. The company is expanding their offer…
Mobile advertising is continuing to gain attention from the industry, with panelists at the Mobile Entertainment Summit viewing it as a good…
New York-based branding company Pica9 Inc. has received $2.8 million in angel funding, The Deal reports. Founded in 1999, the company, which…
Reuters has a story on mobile advertising quoting various executives attending its Reuters Global Technology, Media and Telecoms Summit. The…
Students on five university campuses in South Africa can receive free made-for-mobile TV shows, music and movie trailers to their mobile pho…
This is a bit off-topic but a pretty cool promotion… O2 UK and Vivendi Games Mobile have launched a promotion which gives the winner the c…
Although WPP Group was considered the underdog in its battle with Microsoft to purchase digital ad agency 24/7 Real Media, the British ad ho…
Mobile advertising/marketing companies are being snapped up right now on the anticipation that rich-media WAP pages are going to be big on h…
Not that MySpace classifieds put the world on fire, but Facebook, by virtue of being more organized, might have a better chance at it: it is…
Online advertising network 24/7 Real Media is officially on the block, after reports about WPP and Micrsoft being interested in buying it. T…
Mobile advertising company AdMob and mobile video company mywaves have teamed up for a click-to-video mobile advertising system to launch th…
Having received an undisclosed amount of funding from fellow Israeli company Gemini Capital back in February, online video ad platform Adap.…
Movie studios and TV production companies are getting enthusiastic about the potential of mobile video, but “people are going to want things…
Israel’s Cellcom has taken the wraps off an ambitious ad-funded service, offering free games to users who view the ads embedded in them. The…
AOL’s Indian portal – AOL.in – plans to spend about Rs 10 crore ($2.4 million) in Indian advertising which includes online and mass media. T…
Quattro, founded by former m-Qube executives (CEO Andrew Miller was previously senior vice president for business development at m-Qube, CTO…
vFlyer, a company specialized in classified ad and content management, has extended its platform to support the mobile distribution of flyer…
Pepsi has launched a Bluetooth marketing effort in 120 transit shelters across Los Angeles, Washington, New York, Pittsburgh and Denver whic…
Chetan Sharma has a post up on a panel he chaired at the PAN-IIT event on “Mobile Advertising – Technical Challenges and Business Opportunit…
Zude, a content mashup start-up launching in two weeks, has received $5 million in private investment from unnamed investors, Mashable repor…
WPP is continuing on its digital media investments: WPP Digital (the group
An article posted on VentureBeat has caused a bit of a stir… The article covers mobile advertising startup Millennial Media and a graphic…
CBS is doing a major push into digital content across as many platforms as it can, and naturally that includes mobile. The mobile partners a…
Leading media planning and buying agency Zenith Optimedia is launching its digital arm, Zed Digital, in India, reports Exchange4media.com. T…
Sify Ltd has appointed Mumbai-based media solutions company Big Bang Media as its “exclusive internet ad sales concessionaire”, says a relea…
Choicestream, a Cambridge, MA-based online content recommendation and personalization firm, which is a (older) competitor to Aggregate Knowl…
The US Air Force has taken up mobile marketing as part of its Do Something Amazing tour, using Bluetooth as a way to attract people to the t…
A couple of months ago Forbes magazine launched a mobizine, a mini magazine for mobile phones. I spoke with Mike Smith, GM/VP Operations at…
Youssef Squali, the analyst with Jefferies & Co, came out with a research note last week in wake of the mating dance for DoubleClick. He sai…
Percept Media is launching its own new media agency, while it has announced its exit from WebPercept, the online communication solutions spe…
DoubleClick, the online ad firm, which is in talks with Microsoft and Google for a possible sale, is in the process of launching an online a…
At CTIA NBC Universal said that advertising would be very important to the mobile TV/video business, now we have a few details of what it’s…
There’s a number of mobile barcode systems intended to “connect the physical world with the digital world”, to quote Cyriac Roeding of CBS.…
It’s not that Sir Martin Sorrell, the chief executive of ad holding company WPP, isn’t bullish on mobile advertising taking a larger piece o…
As expected, one of the big themes at CTIA this year is mobile advertising and marketing. The biggest factor in this is the carriers, which…
Yahoo India has a few plans up its sleeves to generate revenues and eyeballs. One is Indian companies can now use Yahoo Answers for advertis…
We’ve got some more info on the Xipto endorsement service we wrote about last week, and it’s not a bad take on mobile advertising. The peopl…
Cisco Canada has started a Bluetooth marketing campaign at Pearson International Airport in Toronto, Canada, reports MarketNews. When a pers…
Teracent, a Foster City, CA-based online ad agency startup, has closed on roughly $5 million in its first round funding. The round was led b…
Publisher Red Herring is planning an ad-supported mobile RSS news reader. The Red Herring Mobile News Reader will deliver breaking news from…
Indian cellular operators (the GSM-based ones) have formed Mobile Advertising Forum, which will essentially work towards setting up a common…
MakeMyTrip.com has short listed three ad agencies, one of which will manage the Rs 30 crore advertising account of the Delhi-based travel po…
Bollywood’s funny guy Boman Irani seems to be the favourite endorser of Indian internet companies. He is the brand ambassador for travel por…
CNet has a good piece on mobile advertising and marketing, pointing out that in the US advertising on mobiles is via the mobile websites of…
Gamingbits has an interview with Vipul Sawhney, Hovr’s president on mobile gaming. In response to criticism from big game publishers he sugg…
Peer39, a still-stealth online ad marketplace start-up based in NYC, has received $3 million from Dawntreader Ventures, reports VentureBeat.…
Marketspace chairman Jeff Rayport reeled off a series of Bush gags, Ze Frank videos and even the Numa Numa song in an effort to wake up OPA…
JCDecaux SA has a bluetooth marketing initiative going in Paris, reports IDGNS. Calling the service Chronos Connect the billboards send peop…
Zannel, a viral mobile distribution network, has announced the official debut of its service. The idea is to let people/companies create cha…
3rd Dimension has launched an application offering access to traffic cameras in New York, New Jersey and Connecticut, reports AutoSpectator.…
Book publisher Random House is promoting a new book — Life’s a Pitch — by sending the first chapter via SMS, reports NMA. The chapter is a…
This week’s launch of YuMe, an online ad network dedicated to broadband video, coincides with the company having raised $7 million in first…
This is an interesting development. The Internet and Mobile Association of India (IAMAI), the apex industry body for India’s digital media c…
Imediaconnection.com reports Anheuser-Busch has teamed up with BlueLithium, a social networking site, to ramp up it’s Here’s To Beer promoti…
DoubleClick’s UK arm has bought UK-based online ad technology provider Tangozebra for about $30 million.
The deal will let DoubleClick provi…
Rhythm NewMedia, a global supplier of ad-supported mobile content, has opened its India office in Gurgaon. The company has appointed former…
Just as magazines and their websites have to strive for greater differentiation when it comes to content offerings, the need is even greater…
PocketGamer reports Hovr, a mobile media company, has taken the wraps off a new mobile gaming community and an advertising-funded mobile gam…
eMarketer reports podcast advertising (podvertising) could be the next “big thing,” driven by a proliferation of podcast distribution and vi…
Global media buyer Aegis Group is buying Brazil’s largest digital ad shop AgenciaClick for $31.1 million in cash. The UK-based media company…
Now that it seems Google has bought AdScape, a relative non-entity in the current field, TheDeal speculates that the six remaining independe…
Online ad agencies will continue to be a hot takeover target this year, a survey conducted by i-bank AdMedia Partners says, in an obvious co…
The mood so far this year, that 2007 would be a banner year (literally?) for mobile advertising, carried through into Barcelona. I was optim…
Web analytics company Omniture is planning to buy Touch Clarity, a site personalization firm, for up to $51.5 million. The purchase is inten…
Mobile phone users are perfectly comfortable with receiving advertising messages on their handsets, according to Orange parent France Teleco…
NYC-based behavioral advertising firm Tacoda has raised $7 million in its fourth round of funding, according to an SEC filing, picked up by…
RCRNews has a piece on using the idle screen of a mobile phone to promote mobile content to customers. There’s nothing radically new (the id…
Indiaplaza.in, formerly fabmall.com, is offering customers one of those ‘double the difference’ offers – they’ve launched the ‘Indiaplaza Pr…
A good story in AdWeek about how some specialist PE firms are planning to make a move into rolling up online ad and marketing companies, wit…
Amid all the excitement about contextual advertising, it
In partnership with Saatchi & Saatchi, Toyota has kicked off an ambitious ad push blending text, banner, mobile TV and video advertising to…
Updated below
Web18’s first lifestyle offering is going to be focused on women – a portal called Indiwo.com. Agencyfaqs reports that the bro…
Private equity firm General Atlantic has bought a majority stake in digital ad shop AKQA, the WSJ reported. The deal, terms of which were no…
Ad spending on pay-per-click ads will stall this year, a survey of advertisers by market research firm Outsell found. Outsell forecast onlin…
This is a tough one, since it is still very early in the U.S. market, especially trying to do mobile marketing to older consumers (well, in…
Coca-Cola had a chance to build buzz and blew it, an AO Media panel on how to develop buzz marketing in the blogosphere concluded. Last summ…
Global advertising giant WPP has made two investments in the digital media space on a single day. WPP Digital (the group’s digital division)…
Anything backed by Skype founder gets attention by default…Joost is one example. Now Niklas Zennstrom is investing in Wunderloop, an onlin…
James Scalpello, THQ Wireless’s marketing director, has come out saying that even bad mobile versions of console games won’t hurt the origin…
The session at the IAMAI Digital Summit on mobile marketing began with Rajat Mukarji, VP Corporate Affairs for Idea Cellular asking about ho…
Some news from the online advertising area: Cutting Edge Media has been appointed as the agency to market the new interactive websites of St…
TV Week has a piece on Napte Mobile++ focusing on the attempts of the industry to gain revenue through advertising on mobile videos. I cover…
Interesting this: U.S. Navy is launching a click-to-video mobile campaign on mobiles. According to mobile ad vendor Third Screen Media, whic…
AJAX-based IM company meebo has raised $9 million in a second round led by Draper Fisher Jurvetson; incumbent investor Sequoia Capital also…
Nearly 300 members of the digital advertising community packed a room at New York’s Yale Club for OMMA Magazine’s Agency of the Year Awards,…
My b-detector is buzzing like crazy: WSJ has outdone itself: it has done a page 1 story on mobile advertising, basing it on a still-to-be-pr…
A few interesting vignettes from articles on online marketing and advergaming from a feature in Business Standard:
During the India-Australi…
Online communications agency Quasar Media has bagged the interactive duties for Indiatimes Shopping, reports exchange4media. The account is…
Fraudwall, a start-up designed to combat click fraud, has secured undisclosed seed money from angel investors as well as “unspecified millio…
Another old media company is looking to get neck-deep in new media. Meredith, the magazine company best-known for such titles as Better Home…
Contests2win will be promoting Airtel’s automated song recognition service for ringback tones – ‘SongCatcher’ – on the Internet. [source: ex…
Brandweek has a very comprehensive article on mobile marketing, well worth a read if you’re in that industry (although it did mistake what a…
Expect anemic ad spending in 2007, Merrill Lynch says in a report issued today. The forecast by analyst Lauren Rich Fine charts an ad spend…
With Publicis Groupe
A new report from Forrester Research puts a damper on the excitement around the prospects for mobile advertising. A whopping 79 percent of c…
Interactive marketing shop Digitas wants to be the “free runner” of the advertising world, the Wall St. Journal says. “Free running” is the…
After watching the other ad agency holding companies expand their interactive advertising services, Paris-based Publicis Groupe [NYSE: PUB]…
Ben Silverman, the creator of “The Office”, “The Biggest Loser for NBC” and a bunch of other TV shows and CEO of his own company Reveille,…
Mobile advertising is indisputably a potent way to generate value: Consumers are alerted to offers they want, marketers gain traffic by prov…
Tata Indicom has announced that they’re ready to implement mobile advertising solutions on ‘Tata Zone’. The banner ads will either result in…
Atlas, the technologies business unit of online advertising biggie aQuantive has bought out ad serving company Accipiter, for about $30.3 mi…
Yep, this debate will never end, and talks of sites using dubious methods has been and will always be around. NYT does a story about how som…
Mobile phones are always on, and few choose to opt-out of receiving promotional calls. According to Idea Cellular Chief Marketing Office Pra…
Completely secure about leaving loads of money on the table, Craigslist was almost like a mirage in a week of discussions about cost cutting…
This thought-provoking post seems to think so. The advance of 3G makes mobisodes
WSJ writes about a new mobile game from CBS based on the popular show America’s Next Top Model, which is intended more to build a community…
Marketing company Meteor Worldwide has formed a partnership with reality producer Reveille to launch a mobile content delivery company. The…
If you are considering starting an online publication/service, try automotive: the inventory crunch is huge in the category, with most of th…
Web analytics provider WebTrends has acquired online ad optimization provider ClickShift. Financial terms were not disclosed. ClickShift has…
UK’s commercial broadcaster ITV has moved to build its online advertising presence with the acquisition of Scoot, the business directory ser…
Online DVD rental company Seventymm.com has awarded its creative duties to TequilaIndia, the interactive arm of TBWAWorldwide. The agency wi…
Think again, and yes, indeed: IHT has a story full of numbers, on how UK is leading U.S. in online advertising, as well as of course broadba…
Bharti Airtel and Google have joined forces to offer mobile search and ads in India: Airtel will be incorporating Google Search on its Airte…
Indiscriminately texting users
moneycontrol.com reports on “advergames” in India: Jump Games creating a mobile game on Thums Up for Coca Cola that received (an unlikely nu…
Perfetti has launched an interactive campaign for Chlormint to be run until Jan 20- via SMS (8558), IVRS and online. Mobile2Win is their int…
The Mobile Marketing Association (MMA) has announced the latest release of the MMA Consumer Best Practices (CBP) Guidelines for Cross-Carrie…
Rahul Welde, GM, Media Services, HLL tells exchange4media that HLL is using the internet for primarily marketing high-end brands. Lower end…
“Mobile media company Aura Interactive is building a national Bluetooth-enabled network to beam advertiser-funded content free to consumers…
Online Media Marketing and Advertising has a piece outlining the reality of advertisers’ thinking in the face of the mobile video hype. Conc…
Warner Bros. Pictures is using mobile content to promote its new movie Happy Feet (what is it with penguins?). It’s using the movie-theatre…
First, Google
— MediaWhiz Acquires Text Link Ads: NYC-based MediaWhiz has acquired Cincinnati-based Text Link Ads…the deal was partially financed by ex…
Internet advertising revenues cracked the $4 billion mark in the third quarter, according to the IAB and PricewaterhouseCooper LLP. Revenue…
Well, it has already started happening, whether Google wants it or not: Google’s CEO Eric Schmidt, sees a future where mobile phones are fre…
RCR News: The Mobile Marketing Association expects to release updated guidelines for mobile advertisements this week. “The 18-page document,…
BrightRoll, an online video ad network based in San Francisco, has received its first round of funding, and has officially launched. The fun…
This was one of the questions that dominated the World Telemedia conference I attended in Budapest. The jury is out on whether ad-funded wil…
Can the use of advertising to fund mobile services significantly increase the consumption of mobile content and generate a new revenue strea…
Those 15-30 second spots running in front of two-minute clips dominate online video advertising — and probably user frustration with the fo…
VentureBeat has an opinion piece by Ken Elefant, a founding partner of Opus Capital, on mobile advertising. He lists the advantages and disa…
Over the past few months, we’ve heard it mentioned repeatedly that the mobile allows for more targeted promotions than any other medium; why…
Marching Ants reminds me of that Dave Mathews Band song…agencyfaqs reports that the Reliance ADAG has hired Marching Ants, a creative agen…
Today marks a milestone at Yahoo: it begins the beta testing of an advertising platform that will serve up graphical banner ads and interact…
Online ad startup NebuAd, based out of Sausalito, CA, has received $6.1 million in first round funding, according to PE Week Wire, citing SE…
After winning the media duties of the online DVD rental company Seventymm.com early this week, here is another big win for Quasar Media. Exc…
This is probably a viral marketing campaign pretending not to be one: “I’m sacking my agency” says Darshan Mehta, CEO of VF Arvind Brands.…
Leading online media agency Quasar Media has won the interactive duties account of online DVD rental company Seventymm.com. The size of the…
Merrill Lynch analyst Lauren Fine came out with a report today on the state of the newspaper industry, and wrote that even as online rises i…
Azercell, the biggest mobile operator in Azerbaijan (on the Caspian Sea, previously in the Soviet Union), has launched Simurq (Russian for P…
Datacomm Research has released a report on mobile advertising, arguing that inundating mobile users with one-way ads isn’t going to work…i…
Xero, the MVNO with plans to offer heavily advertising-supported mobile services to tertiary students, has said it will begin testing with a…
Katz Radio Group (a part of Katz Media Group which is a subsidiary of Clear Channel) has launched Katz Mobile, which is “designed to enable…
Sydney Wildlife World has integrated mobile content into its service with the aid of a Bluetooth network for its opening (and I have to say,…
The mobile advertising market is picking up, whether via sponsored SMS search results, straight SMS promotions, banner ads on WAP or whateve…
Revcube, a company that makes software to automate and improve the relevancy of online ad campaigns, has received $14 million in third-round…
Dowling set up the first pan-European MVNO as CCO of Metero Mobile Communications and operated Ireland’s first ISP for mobile through his pu…
Update: This is a summary of this Clickz story…we inadvertently missed out on adding the link to the headline earlier.
LiveJournal, the or…
The UK’s web advertising market boomed to
The Association of Online Publishers conference is always a pleasure and the weight of this UK trade body feels more and more substantial ev…
NYTimes looks at new classified ad services that offer a template for ads that can be posted across the major listings sites like eBay, Crai…
Russell Buckley (the MobHappy guy) has been appointed managing director in Europe for Admob, and gives an interview about the mobile marketi…
BharatMatrimony has chosen Starcom Worldwide for its media planning duties. The Chennai-based online classifieds company – with presence ma…
Wireless industry executives have predicted that ad revenue won’t make up a significant portion of the mobile content industry for at least…
Far from the stereotype of teenage boys, the average gamer is aged 41 and has a income of $55,000. Research by comScore found that 52 percen…
We picked up on the latest IAB/PWC online ad spend predictions on Monday, but there’s some informal survey results from the Online Publisher…
ContextWeb, an NYC-based contextual advertising company, has raised $15.5 million in its third-round funding. Draper Fisher Jurvetson led th…
Advertising Week ’06 kicked off with a sometimes glowing report about the state of internet advertising for the first half of 2006. The IAB/…
Stories about SMS marketing have changed in tone from “what a whacky idea” and “no-one will accept marketing on their phone” to “hey, all th…
Operators will have a big role in mediating between brands and their customers by helping provide targeted advertising, said Harry Hobson, a…
E.W. Scripps already gets 13 percent of its revenue from the internet and CEO Ken Lowe told a a university audience he expects that amount t…
Online ad network Tremor Network raised $8.4 million in first round funding led by Masthead Venture Partners and Canaan Partners. Tremor CEO…
A week after Universal Music CEO branded sites such as YouTube as “copyright infringers”, the biggest video sharing site has reached an agre…
Procter & Gamble has signed up to advertise its Herbal Essences shampoo on Amp’d Mobile in 15- and 30-second spots before and after programm…
— Social Net Model Vulnerable To Ad Slowdown: The Economist has a kind of social-nets-for-beginners story. In parts it makes it sounds like…
Exchange4media.com: Interactive agency Media2win has won the online duties for Tata Sky, Tata AIG Life Insurance and Lenovo computers. The s…
PostRoller, an SF-based online video ad network startup, has secured $605,000 of a $1 million first round from True Ventures and Colin Wiel…
NBBC, the broadband video marketplace JV between NBC Universal and its affiliates announced last April, opened for business today with NBCU…
SBI Mutual Fund will spend Rs 3 crore ($0.7 million) in online advertising this year. Digital Direction, the newly launched digital arm of R…
Launching a mobile site is not that big a deal, but this is New York Times…it has launched its mobile site, mobile.nytimes.com (which as a…
The mobile advertising market will be worth $11.3 billion a year by 2011, according to research by Informa. Growth will be fueled by increas…
(by Tolman Geffs, The Jordan, Edmiston Group) Interesting August for interactive M&A with 18 deals reported, highlighting two strong areas…
The amount is chump change for the beer giant, but big from online video standards: Top U.S. brewer Anheuser-Busch will launch its own onlin…
The Warner Brothers Television Group is establishing a new digital product venture, Studio 2.0, which will “create original live-action and…
This is an interesting discussion pointing out how much things have changed in the past year or so. “A year ago, most people argued that con…
Google click-to-play platform has been launched in Indian market. Mumbai agency Interactive Avenues has introduced 30 second TV commercials…
Exchange4media.com: India’s Ministry of Tourism is gearing up for a huge online advertising spend. The ministry’s online marketing account w…
Destra, Australian digital media and music firm, has bought a local online advertising firm Brand New Media, for about US$9.4 million. The a…
Jupiter Research has issued a report on marketing to popular teen girls, who are very influential on their peers. The Reuters story is a vid…
— Web ads sector lacks experienced staff: The FT reports that a lack of experienced web ad sales staff is a major obstacle to growth in th…
CMT — a US country music channel owned by Viacom/MTV — will promote the US debut of The Road Hammers with a self-titled mobi-series on CMT…
So this is interesting: this RFP had been out for a long, long time, almost a year, as far as I know, and last I heard a few months ago, Mas…
Pay-per-click mobile advertising company AdMob has announced it has served 250 million page impressions per month now (worldwide), and it st…
Jumpstart Automotive Media has closed a big $10 million round of funding, which the SF-based company plans to use to expand its ad network.…
Blog ad networks are starting to catch on in the UK, where the seven biggest political blogs are collaborating on a joint advertising ventur…
AdWeek has a good story about Publicis, WPP, and Interpublic are taking equity stakes in all sorts of emerging digital platforms–games, enh…
Branded (adware) desktop tools firm AdTools, based in Boston, has been bought out by One to One Interactive, an online marketing firm. AdToo…
IHT has a story on mobile advertising and marketing, and its transition from a text-base medium to one that includes banner ads and “bumpers…
Rajeev Sharma from Ogilvy One has moved to Tribal DDB India as Head, Digital Solutions. Tribal DDB is the digital arm of Mudra Communication…
Carriers are beginning to see the benefit of aggregating data on their users to improve mobile advertising and marketing.
“We see carriers…
U.S. public TV broadcaster PBS, whose plans about selling online ads were not a secret (we first wrote about text ads here), has released so…
This is novel for U.S., though bluetooth-download efforts like this are becoming common in UK and Europe, with Channel 4 launching a similar…
Updated: Jakob Nielsen left a comment below: with a caveat: “Note that both parts of this report seem to be pure speculation: it’s a pair of…
Most newspapers are launching mobile strategies of one form or another, or they should be. There’s a bit of a worry in that while some have…
Yet more on YouTube… It’s introducing video ads on its home page and dedicated channels for advertisers – Warner Bros Records has the firs…
Moderati, which sells ringtones through a number of carriers, is one of the companies advertising on GameJump’s ad-supported game service. I…
A few months after intriducing text ads, PBS makes its most aggressive move yet into advertising, signing with National Public Broadcasting…
Mixxer has scored the licensing deal for the upcoming movie “Snakes On a Plane” (which is a movie title so ridiculous it’s either unbelievab…
Online and mobile advergaming firm Skyworks, has is in the process of being bought out by Gottaplay Interactive. Financial terms were not di…
MauiGames Studio has announced Hawaii Golf Classics, a game that is 100% advertising supported. The press release claims this is the first f…
Analyst Ovum claims the revenue from mobile advertising in the US this year is set to jump to $150 million from $45 million last year, which…
Contextual advertising provider Kanoodle has acquired a domain name registrar, separated its search and content-targeted ad businesses, and…
We’ve been following this for a while: the negotiations in U.S. between Screen Actors Guild/AFTRA and the advertising industry, on new media…
Handygames recently announced a plan to offer a lot of its products free, wrapped in ads. Which has led to this article, a pretty good look…
Larry Braitman and Richard Thompson, the founders behind Flycast, the much-hyped online ad network during the boom days (sold to CMGI for $2…
Business 2.0 has an article arguing that even though Americans don’t use SMS (text messaging) it’s just a matter of time…interestingly it…
The Times of India: Leo Burnett worldwide CEO Thomas L Bernardin says that the youth, wherever broadband is available, will spend more time…
Vodafone NZ is running a hypertag campaign at bus stops. “Customers will be able to interact with the ads to access “tongue in cheek” tips t…
Twelve Subway stores in Buffalo owned by QSR Brands will run a mobile marketing campaign which will let customers sign up to receive “coupon…
HandyGames has signed up with Greystripe to offer ad-supported mobile games. Twentyeight games will be offered free after being linked to Ad…
MSNBC.com, which has been testing an ad-supported mobile news service in U.S. for the last four months, is happy with the response, and is g…
Fun Little Movies has signed Toyota as a sponsor for a made-for-mobile video series, The Pool. “Toyota is sponsoring the cutting-edge series…
NextMedium, a developer of a brand integration advertising platform,has received $6 million in second round funding, led by Bessemer Venture…
Niamh Byrne, who runs her own marketing and music consultancy called The Engine Room and is a former manager of Gorillaz, has slammed T-Mobi…
Jupiter Research analyst Julie Ask has given her opinion of a Starbucks’ mobile marketing campaign, and she gives it several thumbs up. It d…
Updated, see below: GoTV Networks, the mobile video service which has been silent for a while (for more reasons than meet the eye), has made…
Reuters, the news agency, is making an important statement about mobile advertising: it is moving all its mobile content services to being a…
ITV has announced plans to run commercials with the mobile video clips from the reality show Love Island which ahve been filmed exclusively…
In an article about the links between consumers, marketers and musicians mobile music comes out pretty good. “Dan Duncombe, digital media ma…
On of the biggest ag agency groups in the world, WPP, has struck a joint venture with Live World, a social-networking service, to build out…
The International Herald Tribune has launched an audio service (here), where a text to voice program reads the articles. These can be listen…
There’s an interesting post over at MobHappy about the difficulties of advertising mobile content, or more specifically of getting people to…
LimeLife, a mobile games company which targets women, is launching two promotions for its two services in a bid to build an audience that st…
IGA Worldwide, one of the in-game advertising firms (competing with the likes of Massive–now owned by MSFT, and Double Fusion) has raised a…
We mentioned some part of this back in April…in-text advertising company Kontera has received $7 million in its first round of funding. Th…
Neomedia, the mobile marketing firm that has bought 5-6 startups in the space in the last year, gets deconstructed in this story. NeoMedia p…
DoubleClick has acquired video ad specialist Klipmart, and will combine the company’s technology and services with its own DART Motif rich m…
There’s no handset in this announcement, but it is reported to be “the first major domestic direct-to-consumer mobile program created by War…
And so it begins…Xero Mobile has announced that it has been “notified by a local office of the SEC that the agency “was conducting an info…
After years of promise, location-based marketing with mobile coupons looks set to launch. The technology is already here and is now relative…
That’s according to Carrie A. Johnson, a Forrester Research analysts. As she notes, online advertisers paid 33 percent more last year than t…
One of the world’s biggest advertising agencies, Leo Burnett, has urged marketers to learn from consumer-created content..according to Mark…
Yet another interesting conference that didn’t fit on the schedule. Luckily, David Weinberger and Dan Farber are on hand and hard at work as…
Somehow missed this on Friday…Ad agency holding group Interpublic Group is close to a deal with Facebook that would give it a small piece…
About 50 percent of OgilvyInteractive’s clients are doing major online video this year, according to Dan Goodman, senior partner and managin…
Craiglist morphed in size late Sunday, adding 100 cities and countries to its roster of mostly free classified sites in what appears to be t…
AdAge does a story about how ad agencies are beginning to focus on mobile: New York hotshop Anomaly is spinning off a mobile-marketing and -…
Shamrock Capital, a PE and venture capital firm, has acquired a 35% interest in onlie advertising solutions firm NextWave Media, based in Ch…
CNN asks a very pertinent question: Would you watch ads to get free voice minutes on your mobile? Actually, ad-supported mobile services are…
TNS Media Intelligence has revised upward its original projection of 9.1 percent internet ad spending growth for 2006. The new forecast: an…
SpecificMedia, an online ad/targeting network, has received $10 milion in its first round of funding…the round was led by Enterprise Partn…
Xero, the ad-suported MVNO which is still vaporware in U.S. (launching Jan next year) and embroiled in some controvery related to the herita…
Well, finally…though some radio stations in U.S. have been doing mobile marketing and other interactive applications, this is probably amo…
The controversial ad software/adware companies 180solutions and Hotbar have merged into a new business called Zango (which was already a pro…
Not sure how excited anyone should be over a 350-person study of media consumption in Indianapolis and Muncieconducted in spring 2005. Not k…
[by Jemima Kiss] From the the PMN Mobile User Experience conference in London last week:
Jim Souders, senior VP, Worldwide Field Operations,…
The US Patent and Trademark office has awarded a patent for ringback tones (US Patent 7,006,608 B2), which “covers replacing the ring back s…
Choicestream, a Cambridge, MA-based online personalization solutions firm, has received $13.1 million of second round venture funding. The r…
Double Fusion, the SF-based in-game advertising firm, which recently bought out a smaller rival Eiko Media, has received $5.02 million in fu…
Europe is in the process of putting up a satellite navigation system (dubbed Gallileo) that will be complementary to the US global positioni…
Audio and video content delivery network VitalStream has acquired audio and video ad insertion firm Eonstreams, for about $17 million in sto…
Sixty Seven Kilohertz has developed a system for dynamic ad-supported music — dynamic because the ads change and are served randomly rather…
Australian radio station Nova 100 is offering up free mobile content from posters at bus and tram stops in Melbourne. The posters use the Hy…
Earlier this week, eBay pitched the Association of National Advertisers’ Financial Management Committee with a plan to use its auction syste…
Greenlight Wireless, the company behind Skweezer, has released an advertising program (dubbed Advertizer)…with the pull that the ads can b…
Last year there was a lot of talk about how ad-supported content would be a big segment of mobile content — this year a lot of advertising…
Greystripe has launched AdWRAP, which it claims is “the first mobile in-game advertising network in North America”. In the words of the pres…
Zoove is offering an alternative to short code SMS — a system where people simply press the star button twice and then the number to access…
A new consumer-generated online video advertising startup ViTrue, founded by Reggie Bradford, formerly President of Tandberg Television, CEO…
French outdoor advertising company JCDecaux has plans to launch a bluetooth/wi-fi advertising service. The main difference between this serv…
Too soon for meaningful results but analysts are applauding subscription services Napster and Rhapsody for adding advertising revenue to the…
California start-up SmashPhone is planning to offer an ad-supported mobile comic service. The ads (which will cost 5c a frame) are to be sho…
The TV upfront starts May 15 and the betting is advertisers will hold back a little more of their budgets so they can take advantage of non-…
“Pepsi has launched a complete mobile portal called the ‘Pepsi Globe Smart Client’ for the youth… Powered by Yahoo! India., this portal wi…
In-text advertising company Kontera has received its first round of funding from Sequoia Capital. Subsequently, the company has also launche…
The insanely crazy conference AdTech 2006 was on in SF this week, and the official blog from MarketingVox and AdRants has some good coverage…
Heavy.com’s journey since being founded in 1998 is pretty much the journey of any media-heavy site in the boom-bust-boom years, with one sma…
This is a pretty detailed “how to” about advertising on mobile phones, although it is based on an interview only with Enpocket. Still, it’s…
Not technically a first in terms of mobile video advertising (being done in U.S. on MobiTV), but this pushes the envelope further: Toyota Mo…
Advertising execs are reportedly drop-dead keen to put product placement onto mobiles, although the industry is “nascent at best” according…
I should have known these would get a name. Podcasts on mobile phones could get dubbed “cellcasts”…will they be any different to podcasts?…
You won’t understand the headline unless you watch Bollywood movies, but translated roughly means “Xero in a rather foolhardy attempt to bec…
We wrote about it first from NATPE and now the latest effort from the JibJab Media team is scheduled to leave beta today. (We’ll link as soo…
Jack Hallahan, VP of Advertising for MobiTV was on a panel at the Integrate LA conference this Thursday, and he gave some numbers on the mob…
Burst Media, the online advertising network, has filed for an IPO on London’s AIM stock exchange, and is expected to debut on April 21. Burs…
Clickz: Discovery Mobile is expected to launch in the US in the third quarter of this year — it’s already live in Europe. Proposed content…
I was at an information industry conference for the last two days, and the general sentiment I gathered is that it is very early days for th…
Mobile advertising is creating a lot of discussion, because most people think it is necessary but if done incorrectly will cause irreparable…
Advertising Age has redesigned its site after a long time, and is having similar teething/transition problems (on the homepage) that we are…
Update below: (reg. req.) I would say this is too much, too early, and that’s why systems and guidelines need some time to be tested out bef…
Well, this is the topic de jour at this year’s CTIA…and MEF has come out with a study on ad-supported mobile entertainment. According to t…
An excellent panel last week at the Digital Hollywood conference, about broadband advertising…a good, down-in-the-trenches panel, and well…
MSNBC.com has launched a beta news service after teaming with Microsoft and Action Engine, MSNBC.com Mobile. The beta service is a free ad-s…
I’m not sure what to call this… mFoundry has launched a network of ad-supported mobile applications, the idea being that “once consumers d…
KPMG International has come out with a nice report on the business case for mobile operators launching ad-supported content service on mobil…
The timing off the conference was off because of the rain, so I missed the beginning of this panel…still, it included: Andrew Bud from mBl…
EMI Music has begun trialing ad-supported mobile video with carriers in the United States, the company said. It says it is the first music l…
Imagine the surprise at Disney, Verizon and Monster.com when they found out — courtesy of a WSJ reporter — that their sedate spot ads were…
Claria (fka Gator), which says it has exited the much-maligned adware business, has riased $40 million in funding…Softbank America, Rogers…
Media buyer Mediaedge:cia, a division of WPP, has launched MEC Entertainment to handle original entertainment content creation for its clien…
The Mobile Marketing Association has created a committee to address the operational and technical guidelines involved in marketing via wirel…
Pod2Mob has launched a service to insert ads into podcasts automatically. “Podcasting is a pure pull medium, which means the audience is lis…
How nice for Heavy.com … the same day the site officially announces its first upfront, it’s profiled in the NYT as the poster child for us…
Turn.com, a stealth online advertising company started by Jim Barnett, former CEO of Altavista and, later, a top exec at Overture, has raise…
IGA Worldwide and Exit Games have formed a partnership to integrate advertising in mobile games. “Neutron, Exit Games’ leading multi-player…
At the PC Forum last week, I spoke to Dave Morgan, CEO of Tacoda, the behavioral advertising network. Tacoda has just closed a $12 million t…
The guidelines proposed today only apply to broadband video commercials, defined “as a commercial that may appear before, during, and after…
Israeli operator Partner Communications has launched a trial for ad-subsidized content using technology from start-up Upsteed which combines…
The site has casual games, TV-like video, a “community” and the other accoutrements we now associate with portals and niche content sites al…
AdKnowledge, a Kansas City, Missouri-based online behavioral advertising firm, has riased a whopping $48 million in venture funding…the fu…
Online self-serve advertising network AdBrite, founded by F***kedCompany.com founder Philip Kaplan, has received $8 million in second round…
NYC-based behavioral advertising firm Tacoda has raised $12 million in third round funding. The round was led by Rho Ventures, a new investo…
Media convergence will not spare ad agencies. Interpublic Group’s Universal McCann (UM) has merged its online and emerging media operations…
Moonstorm has launched a mobile coupon service in California called Cellfire, which “offers valuable coupons from a list of local and nation…
Rafat has already reported on Bunim-Murray Productions launch of a mobile-specific spin-off M Theory Entertainment, but this article adds so…
Variety’s got an interesting piece on the shrinking difference between mobile content and mobile marketing, using as an example the single A…
The focus on Yahoo Media Group may have kept some of the search/media company’s other opportunities in the shadows. COO Dan Rosensweig pitch…
Mike Baker, CEO of Enpocket, has written a piece on mobile marketing…”The “build it and they will come” mentality is a risky way for media…
It’s no secret that operators and media companies are keen to get advertising onto mobile phones…this article has some comments from Viaco…
Australian youth community mobile portal FunkySexyCool has signed on Cyoshi Mobile to deploy the service in Europe. FunkySexyCool is promote…
Conde Nast will launch what sounds like an SMS-advertising service for readers of its flagship publication, GQ. The publisher has teamed up…
At 3GSM MTV’s chief digital officer, Jason Hirschhorn, said that the broadcaster would “enter into discussions with operators over an advert…
NYT has a piece up on another mobile content company with questionable marketing tactics…”The campaign has also revived a question that is…
Missed this one earlier this week, but an interesting experiment from Harper Collins: it is putting the entire contents of a book online for…
Car maker Jaguar has licensed its brand to Danish company Inaphone, in what it sees as “an exciting opportunity and (Jaguar) views licensing…
More ads on mobiles…Amp’d is premiering a movie trailer.
“The audience for films like this is technologically light years ahead of most,”…
WatAgame has launched a mobile game for women. It’s about supermodels. Because girls aren’t interested in anything except fashion. Personall…
An interesting quote from Drew Sievers, CEO of mFoundry: “In my view, just like nature abhors a vacuum, tech-based content abhors payment. I…
Russell Buckley has a post about a speech given by John Stratton, VP-chief marketing officer at Verizon, to advertising agencies at Advertis…
In what could be a significant move for a start-up, according to the Journal, Spot Runner has an agreement with Cendant to sell customized a…
Still nascent, the in-game ad market is attracting some interest. IGA Worldwide — as in “in-game advertising” — has raised $12 million in…
VOD nets looking for ways to standardize ad sales by holding their own upfronts may be stymied by media buyers willing to trade inefficency…
Refresh Mobile has launched a service for magazine publishers to put their content on mobile phones…called Mobizines. There’s already a co…
The third and final part of Russell Buckley’s argument that location-based mobile marketing will work if it’s done correctly. This could mea…
PureVideo — which runs the GrindTV.com and StupidVideos.com sites — will test an ad-supported model for its mobile video content, which ha…
The ads which will be shown during the Superbowl (at $2.5M for a 30-sec spot) will be re-aired by the NFL in various places including a vide…
BLIP Systems has announced the launch of their first commercial installation of the BlipExplorer (part of BlipZones) at Vr
Laid-back Craigslist CEO Jim Buckmaster threw interviewer David Kirkpatrick off a tad by zigging where others zag. Buckmaster, clad in black…
Part Two of Russell Buckley’s post on location based marketing (LBM) focuses on what not to do when running a LBM campaign. A lot of them ar…
Russell Buckley has written a post on location-based marketing based on his experience at ZagMe, which did that stuff…Everyone has an opin…
Cascada Mobile has released Cascada TAG — which allows users of mobile content to refer that content to their friends. It’s promoted as a P…
I-movo has plans to launch a mobile advertising service where mobile phone users receive free SMS in exchange for viewing ads on their mobil…
Third Screen Media has released a software package called MADX Publisher, which “combines the features of a mobile ad server with traffickin…
This is surely a controversial study, but also keep in mind it is sponsored by a behavioral targeting vendor (Tacoda), so take it as such: A…
NYT has done a piece on “the millennials”, which sounds like a bad sitcom but in this case refers to those born between 1980 and 2000…”By…
AdMob is a new mobile advertising service that pays/charges on a per-click basis…it’s got some pretty nifty features to adapt it to the mo…
Inoventiv, a Canadian online advertising company, has released a version of its in-banner search technology called “Search&Display”, which w…
Stephen King is promoting his new book Cell with some mobile content, including wallpaper and ringtones of Stephen King’s voice. The book is…
As advertising increases on mobile phones there is some discussion as to whether it will be a “silver bullet” for advertisers, the final inv…
Tremor Network, a NYC based online advertising network, has bought out streamign media advertising technology company Dynadco, and will intr…
The mobile games market is growing quickly, hitting $2.5 billion worldwide in 2005 according to eMarketer. The US market was apparently $600…
Google has applied for a patent which will allow ads to dial a phone number when consumers click on it.
“The present invention concerns ada…
Start-up Spot Runner, which offers small businesses a web-based solution for TV advertising, comes out of beta today. At the same time, the…
Universal Music Group has signed up with MobiTV to make 1100 music videos available on the MobiTV service as well as four new mobile music T…
Miva (formerly FindWhat), the online CPC-advertising network which has focused on second-tier publishers and sites, has hired Deutsche Bank…
I’m naturally disposed to read about mobile games, but it does seem that there are more stories on that topic these days…the start of the…
BlueFN, a new NYC-based online advertising firm, which focuses on the financial sector, has received venture funding from Royal Capital Vent…
This little feature about MultiMedia Direct has some interesting figures on mobile marketing:
3 million U.S. and 6 million European users…
There’s a new mobile content portal in the offering, FeverMobile.com. It’s run by Kargo, which previously provided content to brand names li…
NYC-based online advertising optimization company Operative has received $4.5 million n funding from Edison Venture Fund.
Operative develops…
Along with several others I have long made the point that people will accept advertising on mobile phones — and even pay for it — as long…
This is among the biggest online advertising related funding this year: Beevue, WA-based behavioral ad tarheting firm Revenue Science has la…
As is the case with just about every network that wants to sound like it’s in the here and now, Current is looking at portable media. Co-fou…
This article starts with MobiTV’s move to change the ads in the TV shows it broadcasts to better fit the person watching and looks at the ch…
(sub. req.) Video game publisher THQ is expected to announce a deal Monday giving in-game ad networkMassive, Inc.,the right to deliver ads t…
Mobile video as branded entertainment: Jeep is launching its own mobile phone channel with MobiTV. The content is available to about 500,000…
In the report “Mobile Entertainment: The Rise of the Very Small Screen” eMarketer senior analyst Debra Aho Williamson claims that 3 million…
“The European Commission this week set out its plans to update 1989’s Television Without Frontiers Directive, extending the rules to all TV-…
Nielson is in the process of expanding its measurements to take into account TV shows played on mobile phones and video iPods, as well as th…
MobiTV has launched an advertising platform that will allow advertisers to “repurpose TV spots to insert into the “local avail” advertising…
The Mobile Marketing Association has released its first set of guidelines for mobile Web advertising, hoping to establish standard ad placem…
I’m not sure how to take this study… a survey at Ball State University found that more students were receiving mobile advertisements but l…
And now for some non-Jamdat news…Coca Cola has offered a pretty strong endoresement for mobile marketing.
“Mobile marketing could be pheno…
So said the head of one of the biggest media buyers in the world, yesterday at the Media Week going on in NYC…David Verklin, CEO of Carat…
Is there a good reason for mobile RSS feeds? Everybody seems to be launching them (case in point: Yahoo, just below) but is there really a d…
One of the big debates in the mobile industry is the part advertising will play in mobile content, and how it will be delivered. Michael Nut…
Of course, low prices and high quality are helpful in every business, but people come to mobile TV with expectations from terrestrial televi…
We’ve been hearing about ad dollars moving from network TV and here’s a good example — Anheuser-Busch (known simply as “the brewery” here i…
Advertising and media executives at the Reuters Advertising and Media Summit all seem to be fairly confident that the market for television…
Samsung has invested pretty heavily in product placement in Perfect Zero Dark, a game for the new Xbox 360 created by Rare. As part of the p…
With some deals it’s impossible to distinguish who is promoting who, and I suspect we’ll see a lot more them…
In this instance TV show CSI…
Put another away, according to numbers from eMarketer, it will take several years for the online video ad marketplace to hit $1 billion in r…
Yahoo, Google, AOL and Verizon are trialing click-to-call ads … The calls may be free for users but they’re among the more lucrative sales…
So it has come to this: Vibrant Media, the online advertising firm which has its in-story “Intellitxt” link advertising service, has raised…
This article is about the Video iPod but a lot of it relates to real mobile video… The question asked is how advertisers/sponsors take adv…
Internet ad revenues increased 33.9 percent over 3Q04 to $3.1 billion for 3Q05 — the highest quarter and the first to pass the $3 billion m…
ShortTV has worked with mBlox to put up a video messaging site: Check it out at WizWak.com. The service allows people to send video messages…
Rather than try to second-guess what will appeal to the market, Dominic Conlon of Stampster.co.uk suggests brands and companies wanting to m…
Advertising on mobile phones is likely to become a massive enterprise, but companies are wary of the medium generating a negative message……
We’ve been covering PromoTel’s intent to patent ringbacks and ringback ads for a while now… and it appears that the companies second paten…
FHM.com has launched a new channel dedicated to Sony PlayStation’s new PSP, and is offering users 10 free content packs to download featurin…
Updated Below: The year’s coming to close, and you know what this means: predictions. Online advertising vendor 24/7 Real Media has come up…
In-game advertising company Double Fusion has received $10 million in funding, led by Accel Partners and Jerusalem Venture Partners. The Jer…
Major artists are increasingly using mobile phones and other new technologies to generate hype and sales… “We’re trying to play into these…
Ads in online video..wow, what a novel concept. Yep, distributing it over P2P and tracking it still doesn’t make it novel…anyway, the comp…
A survey by Textalert (an SMS marketing specialist, so factor that in) has “found that 72% of SMEs using text messaging reported a rise in t…
It seems that in addition to all the other stuff it announced yesterday 3UK is planning an advertising initiative…In the past its offered…
According to a new survey by Deutsche Bank in conjunction with MediaPost, media buyers and planners reported spending 18 percent of their cl…
I’ve no idea why, although I guess that iPods have better mindshare than mobile phones in terms of music and video, even if they’ve only got…
This is a fairly logical move, which could be quite nifty…MobileBday.com is a free service from Juice Wireless which offers free birthday…
McDonald’s stores in Southern California are running a bilingual promotion which offers free mobile wallpapers and ringtones from “a wide ra…
This is something interesting I saw at CTIA…Mophone is a “peer-driven discovery platform for mobile content”, which allows users to upload…
Wiremedia has launched a proximity advertising service based on bluetooth technology, and has apparently missed the point of what is conside…
In UK, ITV is planning to launch to a service that will allow viewers to use their mobile phones to interact with on screen commercials…it…
We’ve had several mentions here lately of auto companies making splashes big and small online but one of the earliest manufacturers to make…
Techdirt has picked up on a disturbing quote in in a story about mobile advertising that has coume out of CTIA…
Gary Towning, group accoun…
Between focused use and concurrent use, a group of nearly 400 Midwesterners followed by Ball State University spent 69 percent of their days…
When Brian Clark’s agency GMD Studios ran an Audi campaign, the one-half of one percent of the media buy he placed on BlogAds wound up accou…
Mobile advertising is a fairly contentious issue…at CTIA I spoke with Robert Walczak, CEO of Mophap (that’s pronounced mow-fap) about inte…
The PricewaterhouseCoopers’ report on the first half of 2005 won’t be published until next week but IAB released some preliminary numbers Mo…
This is how far we’ve come from the bubble days — I was midway through an interview with AOL’s Jim Bankoff when he matter-of-factly mention…
The first half of this article is about advertisers efforts to work out how to use the mobile market, which is seen as both a threat and an…
This case study of Hypertag — a company which offers a service delivering content to mobile phones over bluetooth or infrared — failed to…
In what is being billed as a turning point for iTV in UK, Viacom is to start offering interactive TV ad opportunities across its portfolio o…
Third Screen supplies software for the stakeholders in mobile advertising to communicate with each other — the advertisers, the content pub…
I’m not sure most people who use “slashdot” as a verb realize the site actually is a commercial effort, part of the Open Source Technology N…
I don’t normally post about ads for mobile stuff, but Motorola is putting a lot of effort and money into the campaign for its new Rokr. “The…
The American Red Cross is asking for donations of online ad inventory to spur donations of cash. Ads in seven different sizes can be downloa…
Advertising agency Perceptive Impression has bought 75% of PromoTel, which holds two pending patents filed by Karl Seelig et al. on wireles…
Textually has pointed to a post at Random Culture about a game to promote the movie Cry Wolf. I’ve already posted on AOLs product placement…
“Most traffic today is still directed to the mobile operator portals of Vodafone, O2, Orange, T-Mobile, and others, who offer walled-garden…
New Media Maze has launched an interesting viral advertising campaign for the DVD of The Ring Two. Visitors to the site are invited to scare…
>”SUBtv, the new media channel which broadcasts into 90 universities around the UK, is conducting a number of bluetooth marketing trials acr…
There’s a lot of excitement about using mobile phones as a marketing channel, and rightly so – the mobile phone offers an unparalleled chanc…
Russell over at MobHappy reports — in a fairly scathing way — on some research conducted by McKinsey. When asked the question “Would you a…
United International Pictures (UIP) — the film distribution giant owned by Universal and Paramount — has launched UIP Mobile, which will…
A bunch of companies have set up four 2.2 meter high illuminated blue columns at this year’s Games Convention in Leipzig which will use Blue…
Harnessing consumer conversation for corporate use is one of the newest strategic pastimes. The arena where it could matter most: local adve…
AEI Mobile have started a “guess the voice in the ringtone” competition…Mr Boo Bee Doo is voiced by “a multi-million selling artist who’s…
There’s no small measure of irony reading Leslie Walker’s lament about the cluttering of web sites by paid links and SEO tactics on a page f…
Fastclick will become a wholly owned subsidiary of ValueClick, Inc, in a stock transaction valued at approximately $214 million based on the…
HarperCollins has launched an SMS fan club for author Meg Cabot, who writes the teen novels Princess Diaries, All-American Girl sequel “Read…
This has got nothing to do with mobile phones…yet. Japanese owners of WipEout Pure for the Playstation Portable will reportedly soon be ab…
UK operator 3 is moving into viral marketing…sort of. Viral marketer Kontraband has tapped 3G video specialist Sceneworx to do the deal, w…
The use of bluetooth (or less commonly, infrared) technology to deliver mobile content to phones from billboards, posters and other advertis…
Online ad firm Tremor Network is preparing to launch a contextual video ad network, and parent company ARG Holdings has bought design studio…
An interesting article on the burgeoning mobile marketing market, with emphasis on the opt-in opt-out nature of the business (although it cl…
A new internet banner ad developed by Tangozebra enables users to “enter their phone number directly into the ad to get a 30-second video tr…
IndustryBrains, the contextual advertising network which focuses mainly on online trade media companies, has been bought out by online tech-…
5280 Mobile has signed an agreement with Fishbowl — a site which reports on reality shows and invites ‘alumni’ of them to join — to “distr…
MTV and Motorola are launching MTV Load in Europe, which will allow viewers to download free animated and live programming to their mobile p…
The Utility Consumers’ Action Network has filed a complaint with the California Public Utilities Commission against Sprint and Cingular, acc…
Here is some interesting commentary about advertising in a world with more mobiles than computers, televisions or landlines…
“The smart ad…
Last month, 20th Century Fox signed a deal with Loews Cineplex Entertainment to distribute movie trailers, ringtones and pictures through k…
The Mobile Web Initiative (part of the World Wide Web Consortium (WC3)) has expressed concern over advertising in mobile phone content…or…
Red Fig is a UK company focusing on interactive TV, has launched a service designed to support TV ads through mobile phones…”The service i…
The NYT picks up yet another effort to remake the banner ad space — interactive ads targeted by page content. But if you build it will they…
Jenny Jet is an interactive sci-fi adventure using a variety of channels to publish the story… “Featuring Alien Greys, Reptoids, the Feds,…
Mark Glaser at OJR takes a deeper look at the pros and cons of AdSense and ContentMatch, the contextual advertising solutions from Google an…
Bollywood filmmakers are increasingly turning to mobile content to promote their movies as well as to recover some of the costs. “The film m…
WhenU.com, an online adware/Internet marketing company based in NYC, has received $15 million in funding from Trident Capital, signaling ren…
Infospace has announced a marketing channel for its “For Prizes” multiplayer tournament games. “The channel allows marketers an innovative n…
Apple is running its new iPod ad on 3’s video service at “prime spots including between 5pm and 9pm” — during traditional TV primetimes. I’…
MOHAP (mobile phone applications) has developed a system which allows WAP pages to deliver ads that are “full screen, color, and completely…
Although most mobile advertising around the globe is still SMS-based, there are some other methods gaining traction, which this article goes…
With third-party WAP portals on the rise, there’s a solid argument that advertising on those portals will also follow suit. “First, this wil…
This is sure to have ripples across the industry: Microsoft has been pursuing controversial adware company Claria (fka Gator), according to…
MashUp Media Entertainment — which represents DJ’s and artists — and Mobile Operandi, which has applications that deliver content to mobil…
(by Dorian Benkoil) There was a lot of talk at the Kagan summit about ad insertion but no real resolution. Do users want 5-second pre-stream…
The Advertising Standards Authority (ASA) has sent out a letter to operators of mobile subscription services asking for written assurance fr…
Sprint has launched a Funmail application called “America’s Best Mobile Pix”, which involves people sending in pictures taken with their mob…
Dynamic Logic, the online advertising research firm I used to follow very closely back in the Silicon Alley Reporter days, has been bought o…
ContextWeb, an NYC-based contextual advertising company, has raised $9 million in second round funding, led by Updata Partners. This round o…
Strategy Analytics has released a report have released a report, Advertising on the Fourth Screen: Opt-In to Dominate Mobile Marketing Spen…
Fourteen major sites and online ad firms are donating $5 million in online ads to promote the “One” campaign aimed at urging Americans to jo…
The vast majority — 74 percent — of the 117 senior marketers surveyed for the Association of National Advertisers (ANA) name the internet…
A study by Openwave has found that the cost of downloading content is inhibiting many users from doing so, but they would be happy to downlo…
ValueClick went on a spending spree, picking up Web Marketing Holdings (Web Clients) in a deal valued at $141 million — $122 million cash,…
The uprising against advertisments of ringtones has moved into Germany, with the Commission for Youth Media Protection (KJM) investigating a…
This is pretty interesting…a Japanese store is using QR Codes as a promotional gimmick.
“Shoppers navigated through the area towards a goa…
“Mobile content provider Mobile Commerce has secured a deal with search marketing firm Overture to launch a mobile travel deals search servi…
The death of cinemas has long been predicted with claims that people will download movies free from BitTorrent — ignoring some pretty signi…
Julie Ask (of the Ringback Experiment fame) has noted that Versaly Entertainment is supporting the mobile content portal of SoBe, a beverage…
Rishad Tobaccowala, chief innovation officer at Publicis Groupe Media and president of SMG Next, predicts that rising digital media costs ev…
The 1Q05 online ad spend increased to $1.9 billion, up 8.2 percent over the first quarter of 2004. That represents 5.7 percent of the total…
Cringe at the blatant commercialism if you will, but the Korean’s are ahead of most of the world on most mobile content matters, and I belie…
Merlin Inkley, head of airtime management at Channel 4 in the UK, told the audience at an interactive TV conference that “mobile telephones,…
Scripps may lead the pack when it comes to adding commercial broadband layers to existing content. The latest effort is Living.com, a new br…
Zip TV plans to launch “a range of mobile applications to extend its offering beyond pure red-button interactivity”. The plans include all f…
This is an interesting article about what the author sees as two distinct groups of mobile content buyers — referred to as ‘passive’ and ‘a…
The Mobile Marketing Association and wireless carrier association CTIA released guidelines outlining policies for wireless carriers and cont…
This one’s a bit strange…”People will soon need a ‘digital bubble’ to protect them from unwanted electronic information, according to BT f…
The 11-month deal with Best Buy starting this May and running through April 2006 is “the single largest sponsorship of any feature in the hi…
RedBus Film Distribution has paid 3UK for 100,000 customers of the telco to download a 60 second ad for the new film It’s All Gone Pete Tong…
The Interactive Advertising Bureau (IAB) is seeking feedback on suggested guidelines for the use of in-stream ads. Among the guidelines it i…
AccuStream’s latest report claims that more than 1 billion streams a month have “some form of streaming advertising or sponsorship support (…
SmartVideo Technologies has teamed with the Digital Music Video (DMV) Network to launch an “advertising-supported video channel that feature…
SingTel has launched “a continuous “crawler” or ticker information for smartphones using the Windows Mobile operating system”.
Pieter Knook,…
PlayPhone has launched a new content management and distribution platform called “PlayP(R)”. “The PlayP Platform expands PlayPhone’s direct-…
Ad networks are all the rage, again; this time, about 150 local stations and WorldNow, a TV website developer and operator (like IBS) have…
Nike has launched its first full WAP site for its global Nike Showdown street skills initiative, where people send in videos of themselves s…
This is new: inserting ads within mobile video downloads and streams..new software by Lightningcast allows mobile video providers to “seamle…
This is a pretty smart move by Vodafone, and a pretty intense exercise in product placement. A new street racing game from THQ Wireless –…
The History Channel has launched a mobile website, allowing visitors to “access quizzes, trivia, and programming information via their smart…
Lightningcast has announced the launch of its Mobile Video Advertising Solution, which allows mobile video providers to “seamlessly and dyna…
Nike have developed a way to let people customize their own shoes, and are promoting it on the Reuters sign in Times Square. Passersby can “…
Hard to turn around without seeing an online advertising story these days. Here are a few:– Internet Ads Click With Firms; Some Shift Budge…
According to the New York Post, Cherolet has signed a sponsorship deal with AOL Music worth about $5 million. Chevy will sponsor AOL Music S…
The IAB issued its analysis of online advertising in 2004, reporting revenues up totaling over $9.6 billion, nearly 33 percent over 2003. Th…
Buongiorno Vitaminic has signed PR and marketing agencies Naked Communications, Point Blank, Carat, Henry’s House and Posterscape to promote…
“Media agency MediaCom has embarked on an initiative to measure response rates from mobile marketing against other media – a move that the a…
Vimpelcom has launched its ‘Chameleon’ service in Russia, which sends information to mobiles to be displayed on the idle screen. “With the s…
Sprint is anticipating the day when advertisments become commonplace on mobile phones, although “it’s not clear yet what form advertising mi…
3 — which this month announced it had attracted over 3 million customers — has developed “a range of advertising and sponsorship models ar…
“Vodafone has signed up to be the first sponsor of an Australian mobile soap opera in an ambush marketing deal designed to put its brand on…
ZKid Network has is negotiating to put its “safe internet surfing” service on mobile phones. Michael DeMaio, the head of creative marketing…
Vodafone has attempted to appease content producers — who claim that carriers get too big a slice of the mobile content revenue pie — by o…
US operator Cingular Wireless will debut new music singles from top artists as ringtones on its network before those songs make their tradit…
Many in the mobile industry believe that content is what will keep the revenue of mobile operators growing in the future — which is a probl…
Major advertising agencies including WPP Group, Aegis and Omnicom are on the lookout to acquire or partner with a mobile marketing agency. “…
(sub. req.) This statement from the head of one of the biggest ad agencies in the world is surely to stir up some controversy: Mobile phone…
Canadian companies Digital Youth Network and Pacific Newspaper Group (publisher of The Province) have teamed up to offer a “Mobile On Demand…
As mobiles become increasingly important as a content channel, they also become increasingly important as an advertising channel. This artic…
This is another interesting thing I found today while looking at Yahoo’s jobs list…it is looking for a product director for a new initiati…
NTT DoCoMo has demonstrated digital binoculars at Expo 2005 that “will recognise certain objects and details about them will appear in the e…
Alatto is trialling a WAP content discovery service with four European operators that allows users to store addresses of WAP pages they like…
I’m sure you’ve all received messages inviting you to join SMS.ac (which stands for “Short Message Service, Always Connected”). I’ve receive…
This is an interesting concept… “Each day, high-value and desirable items can be bought for pennies by submitting the lowest unique bid vi…
Mobot has announced its first deals with a magazine to create an interactive experience using mobile phone cameras. A 12-month deal with ELL…
Local services Topix and Citysearch are looking for synergy with a deal that swaps Topix headlines for Citysearch ads. By the end of the yea…
For the news nets and their online counterparts, calling the election is as much a business decision as it is a matter of journalism or elec…
(sub. req.) DoubleClick, the online ad giant, which is considering a sale, will likely, analysts say, be broken up and sold piecemeal. Doubl…
Online advertising firm DoubleClick, which is suffering from pricing pressures from online advertisers, said it had hired Lazard Freres & Co…
On one hand, a company like DoubleClick is exploring sale (see below)…on the other hand online ad startups are getting funded like crazy.…
Dave Morgan has some good advice on targeting ads: “It’s not enough to say, ‘Ads are the cost of doing business,’ if consumers want free con…
Some publishers, still clinging to the ad revenue from pop-ups, are exploiting a workaround in IE and other browsers to send pop-up ads desp…
Targeted advertising on TV is getting major interest from VCs now…Most cable operators plan to make household-level TV advertising availab…
ContextWeb stepped into a crowded ring of contextual advertising solutions, with the launch of ContextAd, and news of $3 million in venture…
A detailed state-of-the market story on the UK online ad market…”What happens, in a few years time, when the ordinary person thinks of loo…
Sales from online advertising hit $4.6 billion in the first half of 2004, up more than 40 percent from the same period the previous year…A…
Online behavioral ad targeting company Poindexter Systems has closed an $8 million venture capital financing round.
The financing, led by n…
Digital media distribution firm DG Systems has acquired TV commercial database company Source TV.
Source TV, headquartered in Boca Raton, F…
In a move that will bring TV commercial-like advertising to the online business publishers, Unicast has announced deals with four top busine…
The sell-side online ad meme continues….
Jeff Jarvis elaborates on it: “It gives the advertiser, the publisher, and the reader all more co…
“People want to do the right thing. They don’t want to steal content. They’re willing to watch advertising to “pay” for content. But they wo…
Two related conversations are going on about ad models and its relevance to publishers and bloggers:
— The first one is a theory by John Ba…
A complimentary white paper from eMarketer and WSJ Online…eMarketer projects that by the end of next year, behavioral targeting will reach…
Cross-media ad sales are great in theory, but hard to pull off in practice. The team at MSNBC.com, MSNBC cable, and NBC News are working to…
Adam Pennenberg gets something right, for once. Stop mixing advertising within writing copy…(despite his main point, he still manages to s…
Well, Jason says it, in his inimitable style…I said it in a more circumspect way here…
Jason: “The only publishers that will use this so…
This Economist story builds on the VSS report I mentioned earlier this week…the gist of the report, which is causing a lot of hubub: For t…
Well, sorta. The US Interactive Advertising Bureau has questioned the decision of the UK IAB to focus on creating a single audience measurem…
The rapid growth of broadband penetration is expanding the potential for delivering rich media and streaming video applications to consumers…
FastCompany’s characteristically breathless story on the future of contextual and behavioral targeting and advertising…
“Video compression technology has improved dramatically. Once-humongous files can now be pared down to acceptable sizes. Data-streaming tech…
Lightningcast, an Alexandria, VA-based software platform company for broadband advertising, has announced the completion of a $5 million rou…
(sub. req.): Major League Baseball’s online arm is taking a stand against “spyware,” warning that it won’t sign deals with companies who rel…
A new survey conducted by ad management firm CheckM8 finds that the majority of online publishers can comply with the Internet Advertising B…
I am not sure if I should burst out laughing at the ridiculousness of the idea, or give kudos for an idea which has a right mix of permissio…
NYPost.com has begun using AlmondNet’s behavioral targeting software to offer online advertising tied to users’ site behavior. Like other be…
The broadcast TV upfronts may be winding down, but work for the big three Internet networks is probably just beginning. Broadband video sale…
The death of the CPM is greatly exaggerated. Exaggerated and, over time, even irrelevant….
“When an advertiser pays five times the price of run-of-site to buy a contextually targeted ad, what are they actually paying for? They are…
“Clearly the top line numbers suggest that some sort of boom is occurring online…For the time being, it seems that both the spending and t…
UK IAB is working towards developing a single industry-wide Internet audience measurement standard…and it has whittled the vendors it want…
(page 18, Media Business magazine’s June Issue…download here…section two): Forbes.com has been offering a money-back guarantee on on its…
More coverage from AdTech in SF…two technologies, ad targeting and broadband/on-demand, are making a comeback, some say with a vengeance..…
The Interactive Advertising Bureau said that online advertising rose to $2.3 billion in the first three months of the year, marking “the hig…
The movement towards contexutal ads in content…latest developments in the field, including such ads in mobile content, RSS etc…
Online publishers–and more importantly, advertisers–are getting serious about streaming video and other video formats on the Web.
A commer…
Not a bad problem to have: selling out the ad inventory…but sold out inventory brings with it a new problem for content owners. Call it a…
If you’re saying “Claria who?”, hold one…this is the renamed Gator (which of course makes it sounds like a Phrma company).
Claria, whose…
This is not a new technology…it has been around for some time, despite company spin…and it is deplorable…
And use alternative browsers…
Online marketing firm Advertising.com filed with SEC on Friday for an initial public offering valued at up to $100 million.
Goldman Sachs, D…
Internet marketers are promising a new generation of online advertising “lite” that’s more effective and less annoying than some current bra…
This is perhaps the biggest venture funding in the digital media sector in a long time…180solutions, a Bellevue, WA-based online ad compan…
Paid search listings come on the mobile: Overture Services has launched a mobile travel directory in the UK provided by location-based mobil…
(sub. req.): WSJ claims this means that online ads are getting more creative…[M]arketers “are starting to think about this medium as enter…
Publicis Groupe’s Optimedia has launched a new unit focused on emerging tech… the new unit will work with programmers to place content on…
The lame MediaPost hyperbole, but an interesting way for live broadband-TV simulcast streams to incoporate advertising. The new NCAA live ba…
(sub. req.): More sites are tracking their users’ behavior to let advertisers serve targeted ads. Revenue Science is set to announce that FT…
Quigo announced today it closed a $5 million round of venture funding as the New York search startup prepares to take on Google in the conte…
(sub. req.): A front-page story in today’s WSJ about the comeback of online advertising, with Yahoo as the main example…
Search marketing firm FindWhat.com is getting into the desktop software business, having agreed to acquire Comet Systems for up to $33.5 mil…
Some interesting (well, only if you’ve been reading ClickZ and related sites long enough, and are an online media news junkie) changes at Cl…
Online ad revenue hit $2.2 billion for the fourth quarter of 2003 and $7.2 billion for the year, according to data released by industry grou…
The point being that the majority of these apps are marketer-driven, with no real consumer use…period. Desktop bugging, I call it…
Media planning agency Starcom USA is set to run spots for Lego, Kellogg’s and Nintendo on Nickelodeon’s Nick.com. The video ads on Nick.com,…
Well, not exactly, since it already had the video offering on its site for a while now, but it has started accepting ads in between those cl…
Online publishers play a major role in determining the impact of Microsoft’s decision on user experience and ad effectiveness. Many seem unf…
A rich media technology company has launched a pop-up blocker alternative that assures advertisers of a viewable impression even if their po…
(sub. req.): “Ads are a small price to pay for free content; in some cases they may even enhance, rather than spoil, the digital experience.…
More than a dozen media sites, including MSN, ESPN, Lycos and iVillage, will run full-motion video commercials from Pepsi, AT&T, Honda, Vona…
The larger Web publishers…have reduced use of pop-up and pop-under ads. At Sportsline, pop-ups represented 5 to 10 percent of its ad reven…
Among them, eDiets, which is pushing its subscription diet plans…Last year, eDiets spent $23 million, or about two-thirds of its annual ex…
The Ultramercial
— Newmark’s still not up for selling: Despite that rather enthusiastic ‘valuation’ of MySpace at $15 billion on Wednesday, Craig Newmark sa…