Advertising

Mobile Advertising Quick Hits 04.21.2010

»  Jumptap is rolling out a feature that lets consumers manage their own profiles for “a more personalized brand experience.” The…

Twitter Curbs Moonfruit’s PR Hashtag Stunt

When does a Twitter PR campaign go too far? Why not ask UK website building company, Moonfruit which generated huge interest by giving away…

Adgregate Buys Widget Maker Gydget

Expect many more e-commerce ads on social networking widgets soon. Adgregate Markets, known for its ShopAds network, which lets customers pu…

Forecast: No UK Media Recovery Until 2013

UK entertainment and media revenue will drop seven percent to to $85 billion (£52.1 billion) – and may not return to 2008 levels until 2013…

Analyst: eBay Is Turning Itself Around

Critics have blamed eBay (NSDQ: EBAY) for failing to make improvements to its site, and questioned whether it can remain an e-commerce leade…

Unilever To Trial Mobile Coupons

The notion of offering coupons via mobile phones has been bandied about since the earliest days of the wireless web, but now it looks like…

EconAffinity Is Less Than A Week Away

We’re less than a week away from our full-day EconAffinity: Capitalizing on User Engagement conference. The event will take place on Monday…

Tomorrow Is Our EconSM Conference And Mixer

We’re counting down the hours ’til our EconSM: Social Meets Mobile conference and mixer take place at San Francisco’s Mission Bay Conference…

ICQ To Offer Free Mobile Games

Instant messaging service ICQ (now owned by AOL) will start offering free ad-supported mobile games to its users as part of a bid to provide…

Report: Veoh To Announce Major Layoffs

According to VentureBeat, online video portal Veoh is laying off a significant portion of its staff. Veoh has struggled to compete with othe…

Microsoft Funded Oxigen Launches E-Wallet

Delhi Based Microsoft (NSDQ: MSFT) funded Oxigen Services has launched OxiCash, a pre-paid wallet accessible through mobile and PC. The wall…

3 UK And Yahoo Strike Mobile Ad Deal

It’s best days may be behind it in online search, but Yahoo (NSDQ: YHOO) is proving it’s still a contender in mobile. The search engine and…

Word Of Mouth Advertising Online Gets Gagged

Brands hoping to promote their products online through word of mouth marketing will have to be upfront that they are behind the campaign, un…

Placement on a Page: The Missing Ad Metric

An interesting new study by MarketingSherpa about online advertising benchmarks, which among other things shows the effect of online ad plac…

Atul Hegde Appointed CEO Of Connecturf

Atul Hegde, former head of Vyas Giannetti Creative has been appointed CEO of Connecturf digital marketing agency, reports Exchange4media. Ac…

India Tops Clickfraud Chart

[by Cerius Shah] Back in 2004 the Times did an article on clickfarms in India which got widely publicized. Clickforensics, a clickfraud dete…

OpenAds Rebrands Again, Now Called OpenX

Stick to something, will ya? OpenAds, the commercial open-source online ad server firm based in London, has changed its name again, this tim…

Flytxt Launches India Ops

Flytxt, a UK based mobile advertising and marketing firm with operations in USA, South Africa and Brazil, has come out of stealth mode in In…

Will Privacy Concerns Derail Mobile Ads?

Concerns about online privacy and advertising continue to mount and it’s unlikely that mobile advertising will be able to escape scrunity, e…

Publishing Roundup: TONY; Newspaper Phone

— Time Out New York has launched a mobile community site, TONY Nightlife+, which lets people find events and venues reviewed by the publica…

MySpace Launches Ad-Funded Mobile Site

Social networking website MySpace has rolled out its free ad-funded mobile version, reports MobiAd. Up to now, MySpace Mobile has been a sub…

Why Mobile Video Should Be Free

Mobile video has been getting a hyped run lately — which includes those determined to run counter to the hype, of course — and the biggest…

Vivendi Games Mobile Tries Free

Vivendi (EPA: VIV) Games is trying an ad-supported model, putting ten titles on Greystripe’s portal GameJump. The titles include After Dark…

@ CTIA: Our Coverage So Far

Mobile Advertising topped our poll as the biggest issue being discussed at the CTIA Wireless and IT Entertainment conference from San Franci…

Advertisers Look To Big Web Brands In Mobile

While mobile advertising is growing strongly, apparently most advertisers are sticking with the familiar names they know from the web rather…

Twitter Planning Mobile Ads?

Cnet blogger Caroline McCarthy is suggesting that Twitter is planning to generate revenue with ads attached to messages sent to mobile phone…

Radio Stations Using SMS As Interactive Channel

Radio stations are beginning to use SMS as a way for their audience to interact with them, as well as a marketing path for their advertisers…

Hands On Signs On For Ad-Supported Games

Greystripe has signed a deal with Hands On to put some of the publisher’s games on its ad-supported portal, GameJump. It’s perhaps a sign th…

Office Depot Opens Up For Business On Mobile

A new mobile marketing campaign, for once not marketed specifically at spotty teenagers, comes our way from Office Depot. The office-supplie…

Magazines Plan Off-Portal, User Generated Sites

Condé Nast Interactive is planning to take a number of its mobile efforts off-portal after increased interest from advertisers. The title t…

Marketing Campaign Is Done Right, And Works

A mobile campaign for an upscale fashion retailer in U.S., Up Against The Wall, by Ping Mobile has given a good response, despite being done…

Barroom Ads Get Bluetooth For Mobile Content

A hundred bars across New York, Los Angeles and Chicago will get Bluetooth technology added to the advertising in the bars. Zoom Media & Mar…

Broadcasters Try Twittering For Attention

As TV networks paddle ahead with their online video plays, they are further extending their social media toe-dipping with short-message serv…

The Issue With SMS Based Mobile Advertising

Much has been written about permission based advertising on the mobile by mginger, 160by2 etc that have used the multi-level marketing model…

In-Games Ad Firm Mochi Media Gets Funding

Mochi Media, a San Francisco-based in-game advertising network focused on casual games, has received an undisclosed amount of funding from A…

Mobile Won

Another chapter in how radio stations are trying to take better advantage of ad dollars new media to offset declines in their core business.…

Yahoo India Monetizes Answers With Branded Q&A

Yahoo India has monetized “Answers” with a tie up with Hindustan Unilever Ltd (HUL) – they created a branded zone for the launch of Dove Hai…

Borders Bookstore To Use Mobile For Promotion

Borders Bookstore plans to promote upcoming novels via mobile phones. “The retailer will send sample chapters to customers’ phones free of c…

UK Online Ad Rep Firm AdJug Gets Funding

British internet ad broker AdJug is launching with “several million dollars” in funding from Balderton Capital, VentureBeat reports. Seb Bis…

Contextual Ad Firm Quigo Preparing For IPO?

So says a report in Globes Online, the Israeli newspaper website: Quigo, the NYC and Israel based online contextual ad technology provider,…

Theatres Start Text Promotions

Theatres have joined the text-promotion craze that is becoming popular with music concerts. At a recent Saturday matinee of Broadway musical…

NineMSN Launches Ad-Supported Mobile Content

NineMSN (the Australian joint-venture between PBL’s Channel 9 and Microsoft) will launch a mobile advertising-supported content initiative i…

No Long Tail Of Online Advertisers In India?

An article in the Financial Express takes the slippery slope, claiming that “analysts” are discussing whether horizontals are back in the on…

WMG Builds Ad-Supported Music Video Site

A few weeks ago, Warner Music Group said it was shifting its resources to focus more on digital distribution. The latest move: creating an a…

Industry Bullish On Mobile Ads

Reuters has a story on mobile advertising quoting various executives attending its Reuters Global Technology, Media and Telecoms Summit. The…

Ad-Supported Bluetooth Content In Sth Africa

Students on five university campuses in South Africa can receive free made-for-mobile TV shows, music and movie trailers to their mobile pho…

Promotion To Appear In Crash Game

This is a bit off-topic but a pretty cool promotion… O2 UK and Vivendi Games Mobile have launched a promotion which gives the winner the c…

Don’t Overlook SMS

Mobile advertising/marketing companies are being snapped up right now on the anticipation that rich-media WAP pages are going to be big on h…

24/7 Real Media On The Block, Officially

Online advertising network 24/7 Real Media is officially on the block, after reports about WPP and Micrsoft being interested in buying it. T…

Click-To-Video Mobile Advertising

Mobile advertising company AdMob and mobile video company mywaves have teamed up for a click-to-video mobile advertising system to launch th…

Content Mashup Site Zude Gets $5 Million

Zude, a content mashup start-up launching in two weeks, has received $5 million in private investment from unnamed investors, Mashable repor…

CBS Launches Ad-Supported Content

CBS is doing a major push into digital content across as many platforms as it can, and naturally that includes mobile. The mobile partners a…

NBC Plans Ads For Mobile Video In May

At CTIA NBC Universal said that advertising would be very important to the mobile TV/video business, now we have a few details of what it’s…

Mobile Barcode Readers In The US

There’s a number of mobile barcode systems intended to “connect the physical world with the digital world”, to quote Cyriac Roeding of CBS.…

Endorsing Mobile Ads Via Ringback Tones

We’ve got some more info on the Xipto endorsement service we wrote about last week, and it’s not a bad take on mobile advertising. The peopl…

Boman Irani And Internet Companies

Bollywood’s funny guy Boman Irani seems to be the favourite endorser of Indian internet companies. He is the brand ambassador for travel por…

Mobile Advertising Hits Mobile Web First

CNet has a good piece on mobile advertising and marketing, pointing out that in the US advertising on mobiles is via the mobile websites of…

Interview With Vipul Sawhney Of Hovr

Gamingbits has an interview with Vipul Sawhney, Hovr’s president on mobile gaming. In response to criticism from big game publishers he sugg…

Bluetooth Advertising Scheme In Paris

JCDecaux SA has a bluetooth marketing initiative going in Paris, reports IDGNS. Calling the service Chronos Connect the billboards send peop…

Viral Mobile Network Zannel Launched

Zannel, a viral mobile distribution network, has announced the official debut of its service. The idea is to let people/companies create cha…

Ad-Subsidized Mobile Traffic Cams

3rd Dimension has launched an application offering access to traffic cameras in New York, New Jersey and Connecticut, reports AutoSpectator.…

Random House Promotes Book With SMS Chapter

Book publisher Random House is promoting a new book — Life’s a Pitch — by sending the first chapter via SMS, reports NMA. The chapter is a…

Hovr Ad-Funded Mobile Games Service Goes Live

PocketGamer reports Hovr, a mobile media company, has taken the wraps off a new mobile gaming community and an advertising-funded mobile gam…

Podvertising: Is It More Than Buzz?

eMarketer reports podcast advertising (podvertising) could be the next “big thing,” driven by a proliferation of podcast distribution and vi…

Aegis Buys Brazil’s Top Digital Ad Agency

Global media buyer Aegis Group is buying Brazil’s largest digital ad shop AgenciaClick for $31.1 million in cash. The UK-based media company…

Putting The Idle Screen To Work

RCRNews has a piece on using the idle screen of a mobile phone to promote mobile content to customers. There’s nothing radically new (the id…

Updated: Web18 Launches Indiwo.com For Women

Updated below
Web18’s first lifestyle offering is going to be focused on women – a portal called Indiwo.com. Agencyfaqs reports that the bro…

Console Games Safe From Mobile — THQ

James Scalpello, THQ Wireless’s marketing director, has come out saying that even bad mobile versions of console games won’t hurt the origin…

Monetizing Mobile Video With Advertising

TV Week has a piece on Napte Mobile++ focusing on the attempts of the industry to gain revenue through advertising on mobile videos. I cover…

U.S. Navy Doing a Mobile Video Ad Campaign

Interesting this: U.S. Navy is launching a click-to-video mobile campaign on mobiles. According to mobile ad vendor Third Screen Media, whic…

OMMA Honors Digital Ad Excellence In New York

Nearly 300 members of the digital advertising community packed a room at New York’s Yale Club for OMMA Magazine’s Agency of the Year Awards,…

WSJ's Big Hype Job on Mobile Advertising

My b-detector is buzzing like crazy: WSJ has outdone itself: it has done a page 1 story on mobile advertising, basing it on a still-to-be-pr…

Dial 'M' For Marketing

Brandweek has a very comprehensive article on mobile marketing, well worth a read if you’re in that industry (although it did mistake what a…

Ben Silverman In a Mobile Shorts Deal

Ben Silverman, the creator of “The Office”, “The Biggest Loser for NBC” and a bunch of other TV shows and CEO of his own company Reveille,…

Tata Indicom Prepares For Mobile Advertising

Tata Indicom has announced that they’re ready to implement mobile advertising solutions on ‘Tata Zone’. The banner ads will either result in…

Mobile Spam Works, Say Telcos, Marketers

Mobile phones are always on, and few choose to opt-out of receiving promotional calls. According to Idea Cellular Chief Marketing Office Pra…

CBS Launches Top Model Game

WSJ writes about a new mobile game from CBS based on the popular show America’s Next Top Model, which is intended more to build a community…

Ad-Sponsored Mobile Reality Programs

Marketing company Meteor Worldwide has formed a partnership with reality producer Reveille to launch a mobile content delivery company. The…

The Inventory Gridlock on Auto Sites

If you are considering starting an online publication/service, try automotive: the inventory crunch is huge in the category, with most of th…

Will Advertising In Mobile Games Work?

moneycontrol.com reports on “advergames” in India: Jump Games creating a mobile game on Thums Up for Coca Cola that received (an unlikely nu…

Bluezone Builds Australian Bluetooth Network

“Mobile media company Aura Interactive is building a national Bluetooth-enabled network to beam advertiser-funded content free to consumers…

Advertisers Wary Of Mobile Video Ads

Online Media Marketing and Advertising has a piece outlining the reality of advertisers’ thinking in the face of the mobile video hype. Conc…

MMA Updates Ad Rules For Wireless Web

RCR News: The Mobile Marketing Association expects to release updated guidelines for mobile advertisements this week. “The 18-page document,…

Live Trials Show Ad-Funding Can Pay Off

Can the use of advertising to fund mobile services significantly increase the consumption of mobile content and generate a new revenue strea…

What’s Holding Mobile Marketing Back?

Over the past few months, we’ve heard it mentioned repeatedly that the mobile allows for more targeted promotions than any other medium; why…

Yahoo Takes The Wraps Off Mobile Ad Platform

Today marks a milestone at Yahoo: it begins the beta testing of an advertising platform that will serve up graphical banner ads and interact…

Lee’s Online Viral Marketing Campaign

This is probably a viral marketing campaign pretending not to be one: “I’m sacking my agency” says Darshan Mehta, CEO of VF Arvind Brands.…

Azercell Uses Idle Screen To Promote Content

Azercell, the biggest mobile operator in Azerbaijan (on the Caspian Sea, previously in the Soviet Union), has launched Simurq (Russian for P…

The Challenges of Mobile Advertising

Datacomm Research has released a report on mobile advertising, arguing that inundating mobile users with one-way ads isn’t going to work…i…

Xero To Begin Testing Service

Xero, the MVNO with plans to offer heavily advertising-supported mobile services to tertiary students, has said it will begin testing with a…

Katz Mobilizes Radio Ads

Katz Radio Group (a part of Katz Media Group which is a subsidiary of Clear Channel) has launched Katz Mobile, which is “designed to enable…

Wild With Bluetooth

Sydney Wildlife World has integrated mobile content into its service with the aid of a Bluetooth network for its opening (and I have to say,…

Mobile Ad Trend Grows

The mobile advertising market is picking up, whether via sponsored SMS search results, straight SMS promotions, banner ads on WAP or whateve…

Mobile Advertising’s Challenges

Russell Buckley (the MobHappy guy) has been appointed managing director in Europe for Admob, and gives an interview about the mobile marketi…

ContextWeb Raises $15.5 Million Third Round

ContextWeb, an NYC-based contextual advertising company, has raised $15.5 million in its third-round funding. Draper Fisher Jurvetson led th…

SMS Marketing Going Mainstream

Stories about SMS marketing have changed in tone from “what a whacky idea” and “no-one will accept marketing on their phone” to “hey, all th…

P&G to Advertise on Amp’d

Procter & Gamble has signed up to advertise its Herbal Essences shampoo on Amp’d Mobile in 15- and 30-second spots before and after programm…

Warner Bros. Television Group Studio 2.0

The Warner Brothers Television Group is establishing a new digital product venture, Studio 2.0, which will “create original live-action and…

Commercializing Mobile Content With Ads

This is an interesting discussion pointing out how much things have changed in the past year or so. “A year ago, most people argued that con…

Targeting Popular Teen Girls

Jupiter Research has issued a report on marketing to popular teen girls, who are very influential on their peers. The Reuters story is a vid…

CMT Promotes Band With Mobi-Series

CMT — a US country music channel owned by Viacom/MTV — will promote the US debut of The Road Hammers with a self-titled mobi-series on CMT…

Admob Serves 250 Million Ads

Pay-per-click mobile advertising company AdMob has announced it has served 250 million page impressions per month now (worldwide), and it st…

Mobile Advertising — How Far, How Fast?

IHT has a story on mobile advertising and marketing, and its transition from a text-base medium to one that includes banner ads and “bumpers…

Mobile Targeting: Ready to Get Serious In 2007

Carriers are beginning to see the benefit of aggregating data on their users to improve mobile advertising and marketing.
“We see carriers…

For Papers, Mobile Is The New Frontier

Most newspapers are launching mobile strategies of one form or another, or they should be. There’s a bit of a worry in that while some have…

Moderati Advertising On GameJump

Moderati, which sells ringtones through a number of carriers, is one of the companies advertising on GameJump’s ad-supported game service. I…

Some Licensing And Game Announcements This Week

Mixxer has scored the licensing deal for the upcoming movie “Snakes On a Plane” (which is a movie title so ridiculous it’s either unbelievab…

Ad-Sponsored Mobile Game Launched (Sort Of)

MauiGames Studio has announced Hawaii Golf Classics, a game that is 100% advertising supported. The press release claims this is the first f…

Mobile Advertising In The US Starting Take-Off

Analyst Ovum claims the revenue from mobile advertising in the US this year is set to jump to $150 million from $45 million last year, which…

Kanoodle Makes Acquisition, Becomes Seevast

Contextual advertising provider Kanoodle has acquired a domain name registrar, separated its search and content-targeted ad businesses, and…

The Effectiveness Of Ad-Supported Mobile Games

Handygames recently announced a plan to offer a lot of its products free, wrapped in ads. Which has led to this article, a pretty good look…

SMS Will Come To The US

Business 2.0 has an article arguing that even though Americans don’t use SMS (text messaging) it’s just a matter of time…interestingly it…

Vodafone Uses Hypertags In New Zealand

Vodafone NZ is running a hypertag campaign at bus stops. “Customers will be able to interact with the ads to access “tongue in cheek” tips t…

Subway Launches Trial Mobile Marketing Run

Twelve Subway stores in Buffalo owned by QSR Brands will run a mobile marketing campaign which will let customers sign up to receive “coupon…

In-Mobile Game Advertising Gives Free Games

HandyGames has signed up with Greystripe to offer ad-supported mobile games. Twentyeight games will be offered free after being linked to Ad…

T-Mobile’s Use Of Robbie Slammed

Niamh Byrne, who runs her own marketing and music consultancy called The Engine Room and is a former manager of Gorillaz, has slammed T-Mobi…

Starbucks Summer’s Perfect Storm

Jupiter Research analyst Julie Ask has given her opinion of a Starbucks’ mobile marketing campaign, and she gives it several thumbs up. It d…

Ads To Run On Love Island Mobile TV

ITV has announced plans to run commercials with the mobile video clips from the reality show Love Island which ahve been filmed exclusively…

Mobile Is The Future Of Music

In an article about the links between consumers, marketers and musicians mobile music comes out pretty good. “Dan Duncombe, digital media ma…

IHT Goes Audio

The International Herald Tribune has launched an audio service (here), where a text to voice program reads the articles. These can be listen…

A 75% Waste Of Mobile Marketing

There’s an interesting post over at MobHappy about the difficulties of advertising mobile content, or more specifically of getting people to…

LimeLife’s Double Promotion

LimeLife, a mobile games company which targets women, is launching two promotions for its two services in a bid to build an audience that st…

Neomedia’s $60 Million Red Bet

Neomedia, the mobile marketing firm that has bought 5-6 startups in the space in the last year, gets deconstructed in this story. NeoMedia p…

DoubleClick Buys Rich Media Ad Firm Klipmart

DoubleClick has acquired video ad specialist Klipmart, and will combine the company’s technology and services with its own DART Motif rich m…

Superman Returns On US Cellphones

There’s no handset in this announcement, but it is reported to be “the first major domestic direct-to-consumer mobile program created by War…

SEC Probes Xero Mobile

And so it begins…Xero Mobile has announced that it has been “notified by a local office of the SEC that the agency “was conducting an info…

Mobile Ad Firms Starting To Hire

AdAge does a story about how ad agencies are beginning to focus on mobile: New York hotshop Anomaly is spinning off a mobile-marketing and -…

Would You Watch Ads Just To Talk For Free?

CNN asks a very pertinent question: Would you watch ads to get free voice minutes on your mobile? Actually, ad-supported mobile services are…

SpecificMedia Gets $10 Million Funding

SpecificMedia, an online ad/targeting network, has received $10 milion in its first round of funding…the round was led by Enterprise Partn…

Ringback Patent Awarded

The US Patent and Trademark office has awarded a patent for ringback tones (US Patent 7,006,608 B2), which “covers replacing the ring back s…

Ad-Supported Mobile Music From 67KHz

Sixty Seven Kilohertz has developed a system for dynamic ad-supported music — dynamic because the ads change and are served randomly rather…

Advertising In Mobile Communities

Last year there was a lot of talk about how ad-supported content would be a big segment of mobile content — this year a lot of advertising…

AdWRAP — Mobile In-Game Advertising Network

Greystripe has launched AdWRAP, which it claims is “the first mobile in-game advertising network in North America”. In the words of the pres…

Zoove Offers Alternative To Short Codes

Zoove is offering an alternative to short code SMS — a system where people simply press the star button twice and then the number to access…

Getting Bluetooth Marketing Right

French outdoor advertising company JCDecaux has plans to launch a bluetooth/wi-fi advertising service. The main difference between this serv…

Pepsi Launches Mobile Phone Portal In India

“Pepsi has launched a complete mobile portal called the ‘Pepsi Globe Smart Client’ for the youth… Powered by Yahoo! India., this portal wi…

AdTech 2006: The Coverage

The insanely crazy conference AdTech 2006 was on in SF this week, and the official blog from MarketingVox and AdRants has some good coverage…

Mobile Advertising — SMS To Mobile Web

This is a pretty detailed “how to” about advertising on mobile phones, although it is based on an interview only with Enpocket. Still, it’s…

A Billboard In Your Pocket

Advertising execs are reportedly drop-dead keen to put product placement onto mobiles, although the industry is “nascent at best” according…

Get Ready For Cellcasts

I should have known these would get a name. Podcasts on mobile phones could get dubbed “cellcasts”…will they be any different to podcasts?…

Xero Chale Banne Hero

You won’t understand the headline unless you watch Bollywood movies, but translated roughly means “Xero in a rather foolhardy attempt to bec…

Some MobiTV Numbers & Ad Rates

Jack Hallahan, VP of Advertising for MobiTV was on a panel at the Integrate LA conference this Thursday, and he gave some numbers on the mob…

Discovery Channel Moots Mobile Channel

Clickz: Discovery Mobile is expected to launch in the US in the third quarter of this year — it’s already live in Europe. Proposed content…

@ CTIA: Mobile Marketing

Mobile advertising is creating a lot of discussion, because most people think it is necessary but if done incorrectly will cause irreparable…

AdAge Redesigns; Drops Registration

Advertising Age has redesigned its site after a long time, and is having similar teething/transition problems (on the homepage) that we are…

Ad-Supported Mobile Entertainment

Well, this is the topic de jour at this year’s CTIA…and MEF has come out with a study on ad-supported mobile entertainment. According to t…

@ MES: Mobile Marketing Panel

The timing off the conference was off because of the rain, so I missed the beginning of this panel…still, it included: Andrew Bud from mBl…

EMI Music Trials Ad-Supported Mobile Video

EMI Music has begun trialing ad-supported mobile video with carriers in the United States, the company said. It says it is the first music l…

MMA To Tackle Wireless Video Guidelines

The Mobile Marketing Association has created a committee to address the operational and technical guidelines involved in marketing via wirel…

Advertising In Podcasts

Pod2Mob has launched a service to insert ads into podcasts automatically. “Podcasting is a pure pull medium, which means the audience is lis…

In-Game Advertising For Mobiles

IGA Worldwide and Exit Games have formed a partnership to integrate advertising in mobile games. “Neutron, Exit Games’ leading multi-player…

Audio Interview: Dave Morgan, CEO, Tacoda

At the PC Forum last week, I spoke to Dave Morgan, CEO of Tacoda, the behavioral advertising network. Tacoda has just closed a $12 million t…

Israel Mobile Ads-For-Content Trials

Israeli operator Partner Communications has launched a trial for ad-subsidized content using technology from start-up Upsteed which combines…

AdBrite Gets $8 Million Second Round

Online self-serve advertising network AdBrite, founded by F***kedCompany.com founder Philip Kaplan, has received $8 million in second round…

Behavioral Ad Firm Tacoda Raises $12 Million

NYC-based behavioral advertising firm Tacoda has raised $12 million in third round funding. The round was led by Rho Ventures, a new investo…

Cellfire’s Mobile Marketing Coupons Take Off

Moonstorm has launched a mobile coupon service in California called Cellfire, which “offers valuable coupons from a list of local and nation…

Advertising In Mobile Reality Shows

Rafat has already reported on Bunim-Murray Productions launch of a mobile-specific spin-off M Theory Entertainment, but this article adds so…

Mobile Phones Ringing In Hybrid Content

Variety’s got an interesting piece on the shrinking difference between mobile content and mobile marketing, using as an example the single A…

Three Steps for Mobile Marketing — Enpocket

Mike Baker, CEO of Enpocket, has written a piece on mobile marketing…”The “build it and they will come” mentality is a risky way for media…

Phone, Media Firms See Mobile Ads Soon

It’s no secret that operators and media companies are keen to get advertising onto mobile phones…this article has some comments from Viaco…

Conde Nast Adds To Mobile Content Portfolio

Conde Nast will launch what sounds like an SMS-advertising service for readers of its flagship publication, GQ. The publisher has teamed up…

Is Free The Way Forward For Mobile TV?

At 3GSM MTV’s chief digital officer, Jason Hirschhorn, said that the broadcaster would “enter into discussions with operators over an advert…

Jaguar Goes Mobile

Car maker Jaguar has licensed its brand to Danish company Inaphone, in what it sees as “an exciting opportunity and (Jaguar) views licensing…

Amp’d Mobile to Premiere Movie Trailer

More ads on mobiles…Amp’d is premiering a movie trailer.
“The audience for films like this is technologically light years ahead of most,”…

Next Up: Mobile-Application Sponsors

An interesting quote from Drew Sievers, CEO of mFoundry: “In my view, just like nature abhors a vacuum, tech-based content abhors payment. I…

Telcos Move From Advertiser To Medium

Russell Buckley has a post about a speech given by John Stratton, VP-chief marketing officer at Verizon, to advertising agencies at Advertis…

VOD Nets Seek Own Upfront

VOD nets looking for ways to standardize ad sales by holding their own upfronts may be stymied by media buyers willing to trade inefficency…

Mini Mobile Magazines

Refresh Mobile has launched a service for magazine publishers to put their content on mobile phones…called Mobizines. There’s already a co…

Ad-Supported Mobile Video Deals Underway

PureVideo — which runs the GrindTV.com and StupidVideos.com sites — will test an ad-supported model for its mobile video content, which ha…

Superbowl Commercials Re-Aired On Mobiles

The ads which will be shown during the Superbowl (at $2.5M for a 30-sec spot) will be re-aired by the NFL in various places including a vide…

Location Based Marketing — Part Two

Part Two of Russell Buckley’s post on location based marketing (LBM) focuses on what not to do when running a LBM campaign. A lot of them ar…

Mobile Ads To Pay For Free Texting

I-movo has plans to launch a mobile advertising service where mobile phone users receive free SMS in exchange for viewing ads on their mobil…

Pay-Per-Click Mobile Advertising

AdMob is a new mobile advertising service that pays/charges on a per-click basis…it’s got some pretty nifty features to adapt it to the mo…

Buying Ringtones Within An Ad Banner

Inoventiv, a Canadian online advertising company, has released a version of its in-banner search technology called “Search&Display”, which w…

King Tones On The Way

Stephen King is promoting his new book Cell with some mobile content, including wallpaper and ringtones of Stephen King’s voice. The book is…

Marketers Interested In Small Screen

As advertising increases on mobile phones there is some discussion as to whether it will be a “silver bullet” for advertisers, the final inv…

UMG & MobiTV Offer 24hr Music Videos

Universal Music Group has signed up with MobiTV to make 1100 music videos available on the MobiTV service as well as four new mobile music T…

Miva’s Up For Possible Sale

Miva (formerly FindWhat), the online CPC-advertising network which has focused on second-tier publishers and sites, has hired Deutsche Bank…

Mobile Games Mean Business

I’m naturally disposed to read about mobile games, but it does seem that there are more stories on that topic these days…the start of the…

Mobile Marketing Info

This little feature about MultiMedia Direct has some interesting figures on mobile marketing:

3 million U.S. and 6 million European users…

Interesting Portal Developments

There’s a new mobile content portal in the offering, FeverMobile.com. It’s run by Kargo, which previously provided content to brand names li…

The Rise of Branded Ringtones

Along with several others I have long made the point that people will accept advertising on mobile phones — and even pay for it — as long…

Targeted Ads Coming to Games, Mobile TV

This article starts with MobiTV’s move to change the ads in the TV shows it broadcasts to better fit the person watching and looks at the ch…

Jeep Launches Mobile TV Channel

Mobile video as branded entertainment: Jeep is launching its own mobile phone channel with MobiTV. The content is available to about 500,000…

Will Mobile Ads Fly?

In the report “Mobile Entertainment: The Rise of the Very Small Screen” eMarketer senior analyst Debra Aho Williamson claims that 3 million…

EC Expands TV Rules To Cover Mobile Phones

“The European Commission this week set out its plans to update 1989’s Television Without Frontiers Directive, extending the rules to all TV-…

Nielsen’s Mobile-TV Challenge

Nielson is in the process of expanding its measurements to take into account TV shows played on mobile phones and video iPods, as well as th…

MobiTV To Sell Video Ads On Cell Phones

MobiTV has launched an advertising platform that will allow advertisers to “repurpose TV spots to insert into the “local avail” advertising…

Mobile Marketing Sets Guidelines

The Mobile Marketing Association has released its first set of guidelines for mobile Web advertising, hoping to establish standard ad placem…

More Ads Brings Less Annoyance

I’m not sure how to take this study… a survey at Ball State University found that more students were receiving mobile advertisements but l…

Are We Ready for Mobile RSS?

Is there a good reason for mobile RSS feeds? Everybody seems to be launching them (case in point: Yahoo, just below) but is there really a d…

Mobile Media Set To Explode — Execs

Advertising and media executives at the Reuters Advertising and Media Summit all seem to be fairly confident that the market for television…

Mobile Content Promotion For Xbox Game

Samsung has invested pretty heavily in product placement in Perfect Zero Dark, a game for the new Xbox 360 created by Rare. As part of the p…

Mobile Video Revolution

This article is about the Video iPod but a lot of it relates to real mobile video… The question asked is how advertisers/sponsors take adv…

Video Messages From ShortTV

ShortTV has worked with mBlox to put up a video messaging site: Check it out at WizWak.com. The service allows people to send video messages…

The DIY Wave

Rather than try to second-guess what will appeal to the market, Dominic Conlon of Stampster.co.uk suggests brands and companies wanting to m…

Cell Phones Emerge as New Advertising Medium

Advertising on mobile phones is likely to become a massive enterprise, but companies are wary of the medium generating a negative message……

Free Calls With Advertising Ring-Back Tones

We’ve been covering PromoTel’s intent to patent ringbacks and ringback ads for a while now… and it appears that the companies second paten…

FHM Promotes Mobile Content On PSP

FHM.com has launched a new channel dedicated to Sony PlayStation’s new PSP, and is offering users 10 free content packs to download featurin…

10 Online Advertising Predictions For 2006

Updated Below: The year’s coming to close, and you know what this means: predictions. Online advertising vendor 24/7 Real Media has come up…

In-Game Ad Company Gets $10 Million

In-game advertising company Double Fusion has received $10 million in funding, led by Accel Partners and Jerusalem Venture Partners. The Jer…

Pop Stars Tap New Technology To Market Music

Major artists are increasingly using mobile phones and other new technologies to generate hype and sales… “We’re trying to play into these…

Startup Looks for Profits in Online Video

Ads in online video..wow, what a novel concept. Yep, distributing it over P2P and tracking it still doesn’t make it novel…anyway, the comp…

SMS Advertising Increases Turnover By 10%

A survey by Textalert (an SMS marketing specialist, so factor that in) has “found that 72% of SMEs using text messaging reported a rise in t…

Ads On 3

It seems that in addition to all the other stuff it announced yesterday 3UK is planning an advertising initiative…In the past its offered…

Marketers Shift Budget To Local Sites

According to a new survey by Deutsche Bank in conjunction with MediaPost, media buyers and planners reported spending 18 percent of their cl…

Video iPod Opens Gates On Ad Model

I’ve no idea why, although I guess that iPods have better mindshare than mobile phones in terms of music and video, even if they’ve only got…

Ads Follow Alerts

This is a fairly logical move, which could be quite nifty…MobileBday.com is a free service from Juice Wireless which offers free birthday…

McDonalds Bribes Youth With Mobile Content

McDonald’s stores in Southern California are running a bilingual promotion which offers free mobile wallpapers and ringtones from “a wide ra…

Mophone — Recommendation & Storage

This is something interesting I saw at CTIA…Mophone is a “peer-driven discovery platform for mobile content”, which allows users to upload…

ITV Launches Mobile Ad Initiative

In UK, ITV is planning to launch to a service that will allow viewers to use their mobile phones to interact with on screen commercials…it…

@ CTIA: Advertisers Want More Help

Techdirt has picked up on a disturbing quote in in a story about mobile advertising that has coume out of CTIA…
Gary Towning, group accoun…

The Inevitability Of Mobile Advertising

Mobile advertising is a fairly contentious issue…at CTIA I spoke with Robert Walczak, CEO of Mophap (that’s pronounced mow-fap) about inte…

Hypertag Takes Net Outside

This case study of Hypertag — a company which offers a service delivering content to mobile phones over bluetooth or infrared — failed to…

Viacom Offers iTV Ads Across UK Network

In what is being billed as a turning point for iTV in UK, Viacom is to start offering interactive TV ad opportunities across its portfolio o…

Motorola ROKR Advertising Campaign

I don’t normally post about ads for mobile stuff, but Motorola is putting a lot of effort and money into the campaign for its new Rokr. “The…

Ring-back Tones to Become Advertising Channel

Advertising agency Perceptive Impression has bought 75% of PromoTel, which holds two pending patents filed by Karl Seelig et al. on wireles…

AOL Promoted Through Mobile Game

Textually has pointed to a post at Random Culture about a game to promote the movie Cry Wolf. I’ve already posted on AOLs product placement…

The Time Is Right To Get A WAP Site

“Most traffic today is still directed to the mobile operator portals of Vodafone, O2, Orange, T-Mobile, and others, who offer walled-garden…

Mobiles Used In Viral Ad For Horror Films

New Media Maze has launched an interesting viral advertising campaign for the DVD of The Ring Two. Visitors to the site are invited to scare…

Exuberance Will Lead To Regulation

There’s a lot of excitement about using mobile phones as a marketing channel, and rightly so – the mobile phone offers an unparalleled chanc…

Advertisers Still Wary Of New Media Marketing

Russell over at MobHappy reports — in a fairly scathing way — on some research conducted by McKinsey. When asked the question “Would you a…

Beamzone Columns At Leipzig Games Convention

A bunch of companies have set up four 2.2 meter high illuminated blue columns at this year’s Games Convention in Leipzig which will use Blue…

Mr Boo Bee Doo

AEI Mobile have started a “guess the voice in the ringtone” competition…Mr Boo Bee Doo is voiced by “a multi-million selling artist who’s…

HarperCollins Eyes Teen Market With SMS

HarperCollins has launched an SMS fan club for author Meg Cabot, who writes the teen novels Princess Diaries, All-American Girl sequel “Read…

Coca Cola Game Ads Indicate Future

This has got nothing to do with mobile phones…yet. Japanese owners of WipEout Pure for the Playstation Portable will reportedly soon be ab…

3UK Gears For Viral Marketing

UK operator 3 is moving into viral marketing…sort of. Viral marketer Kontraband has tapped 3G video specialist Sceneworx to do the deal, w…

Bluetooth Marketing To Mobiles In The Air

The use of bluetooth (or less commonly, infrared) technology to deliver mobile content to phones from billboards, posters and other advertis…

Tremor Network Makes Video Ad Play

Online ad firm Tremor Network is preparing to launch a contextual video ad network, and parent company ARG Holdings has bought design studio…

Get Read: Cell Phone Huge Target To Marketers

An interesting article on the burgeoning mobile marketing market, with emphasis on the opt-in opt-out nature of the business (although it cl…

Movie Trailers — From Banner Ad To Mobile

A new internet banner ad developed by Tangozebra enables users to “enter their phone number directly into the ad to get a 30-second video tr…

MTV And Motorola Offer Free Mobile Content

MTV and Motorola are launching MTV Load in Europe, which will allow viewers to download free animated and live programming to their mobile p…

Ad Agencies, Get Mobile Or Die

Here is some interesting commentary about advertising in a world with more mobiles than computers, televisions or landlines…
“The smart ad…

A Cellphone, a Movie Lobby and a Message

Last month, 20th Century Fox signed a deal with Loews Cineplex Entertainment to distribute movie trailers, ringtones and pictures through k…

Red Fig Launches Mobile Backchannel Service

Red Fig is a UK company focusing on interactive TV, has launched a service designed to support TV ads through mobile phones…”The service i…

Rethinking Banner Ads — Again

The NYT picks up yet another effort to remake the banner ad space — interactive ads targeted by page content. But if you build it will they…

Interactive Mobile Story Launched

Jenny Jet is an interactive sci-fi adventure using a variety of channels to publish the story… “Featuring Alien Greys, Reptoids, the Feds,…

Bollywood On Mobile Mints Money

Bollywood filmmakers are increasingly turning to mobile content to promote their movies as well as to recover some of the costs. “The film m…

Infospace Offers In-Game Advertising

Infospace has announced a marketing channel for its “For Prizes” multiplayer tournament games. “The channel allows marketers an innovative n…

Making Use Of Blank Screens

MOHAP (mobile phone applications) has developed a system which allows WAP pages to deliver ads that are “full screen, color, and completely…

Is Cell Phone Spam a Reality?

Although most mobile advertising around the globe is still SMS-based, there are some other methods gaining traction, which this article goes…

WAP Ads Coming Soon To A Small Screen Near You

With third-party WAP portals on the rise, there’s a solid argument that advertising on those portals will also follow suit. “First, this wil…

Mashup Mobile

MashUp Media Entertainment — which represents DJ’s and artists — and Mobile Operandi, which has applications that deliver content to mobil…

@ VOD Summit: Ad Insertion is Key

(by Dorian Benkoil) There was a lot of talk at the Kagan summit about ad insertion but no real resolution. Do users want 5-second pre-stream…

Mobile Advertising Slowly Builds Momentum

Strategy Analytics has released a report have released a report, Advertising on the Fourth Screen: Opt-In to Dominate Mobile Marketing Spen…

Advertisers Should Develope Mobile Market

A study by Openwave has found that the cost of downloading content is inhibiting many users from doing so, but they would be happy to downlo…

QR Game For Shoppers

This is pretty interesting…a Japanese store is using QR Codes as a promotional gimmick.
“Shoppers navigated through the area towards a goa…

Yahoo Sells Ads On WAP Page

“Mobile content provider Mobile Commerce has secured a deal with search marketing firm Overture to launch a mobile travel deals search servi…

Cinema's Fight Back With Mobile Content

The death of cinemas has long been predicted with claims that people will download movies free from BitTorrent — ignoring some pretty signi…

CPG Company Sells Mobile Content Online

Julie Ask (of the Ringback Experiment fame) has noted that Versaly Entertainment is supporting the mobile content portal of SoBe, a beverage…

Cost Of Digital Media Rising Fast

Rishad Tobaccowala, chief innovation officer at Publicis Groupe Media and president of SMG Next, predicts that rising digital media costs ev…

Web Ad Spending Up 8.2 Percent in 1Q05

The 1Q05 online ad spend increased to $1.9 billion, up 8.2 percent over the first quarter of 2004. That represents 5.7 percent of the total…

The Future Of Mobile Advertising

Cringe at the blatant commercialism if you will, but the Korean’s are ahead of most of the world on most mobile content matters, and I belie…

Scripps Broadband “Living” Debuts

Scripps may lead the pack when it comes to adding commercial broadband layers to existing content. The latest effort is Living.com, a new br…

Pick Your Poison: Crazy Frog Or Sudoku?

This is an interesting article about what the author sees as two distinct groups of mobile content buyers — referred to as ‘passive’ and ‘a…

3 And Flytxt Link To Run Video Ad For Cult Film

RedBus Film Distribution has paid 3UK for 100,000 customers of the telco to download a 60 second ad for the new film It’s All Gone Pete Tong…

PlayPhone Increases Content Distribution Channels

PlayPhone has launched a new content management and distribution platform called “PlayP(R)”. “The PlayP Platform expands PlayPhone’s direct-…

Nike Launches Mobile Site

Nike has launched its first full WAP site for its global Nike Showdown street skills initiative, where people send in videos of themselves s…

Use Vodafone To Build A Racing Crew

This is a pretty smart move by Vodafone, and a pretty intense exercise in product placement. A new street racing game from THQ Wireless –…

Mobilizing History

The History Channel has launched a mobile website, allowing visitors to “access quizzes, trivia, and programming information via their smart…

Targeted Ads For Mobile Video (PDF)

Lightningcast has announced the launch of its Mobile Video Advertising Solution, which allows mobile video providers to “seamlessly and dyna…

Nike iD Billboard Invites Mobile Users

Nike have developed a way to let people customize their own shoes, and are promoting it on the Reuters sign in Times Square. Passersby can “…

Online Advertising Galore

Hard to turn around without seeing an online advertising story these days. Here are a few:– Internet Ads Click With Firms; Some Shift Budge…

AOL Music Nets Chevy Ad Millions

According to the New York Post, Cherolet has signed a sponsorship deal with AOL Music worth about $5 million. Chevy will sponsor AOL Music S…

Online Ad Market Nears $10 Billion Mark

The IAB issued its analysis of online advertising in 2004, reporting revenues up totaling over $9.6 billion, nearly 33 percent over 2003. Th…

Buongiorno Promotes Mobile Magazine

Buongiorno Vitaminic has signed PR and marketing agencies Naked Communications, Point Blank, Carat, Henry’s House and Posterscape to promote…

MediaCom To Measure Mobile Response Rates

“Media agency MediaCom has embarked on an initiative to measure response rates from mobile marketing against other media – a move that the a…

3 Touts Mobile Video Advertizing Opportunities

3 — which this month announced it had attracted over 3 million customers — has developed “a range of advertising and sponsorship models ar…

Mobile Carriers In Soapie War

“Vodafone has signed up to be the first sponsor of an Australian mobile soap opera in an ambush marketing deal designed to put its brand on…

Mobiles: The Nexux For Marketing To Kids

ZKid Network has is negotiating to put its “safe internet surfing” service on mobile phones. Michael DeMaio, the head of creative marketing…

Content Is The Challenge

Many in the mobile industry believe that content is what will keep the revenue of mobile operators growing in the future — which is a probl…

Mega-Advertising Agencies Hunt Mobile Market

Major advertising agencies including WPP Group, Aegis and Omnicom are on the lookout to acquire or partner with a mobile marketing agency. “…

BBDO CEO: Mobile To Replace TV As Ad Medium

(sub. req.) This statement from the head of one of the biggest ad agencies in the world is surely to stir up some controversy: Mobile phone…

Mobile On Demand Page In Newspaper

Canadian companies Digital Youth Network and Pacific Newspaper Group (publisher of The Province) have teamed up to offer a “Mobile On Demand…

Mobile Marketing: A Mobile Response

As mobiles become increasingly important as a content channel, they also become increasingly important as an advertising channel. This artic…

Yahoo’s Working on Mobile Ad Platform

This is another interesting thing I found today while looking at Yahoo’s jobs list…it is looking for a product director for a new initiati…

NTT DoCoMo Object-Recognition Binoculars

NTT DoCoMo has demonstrated digital binoculars at Expo 2005 that “will recognise certain objects and details about them will appear in the e…

Viral Sharing Of Links

Alatto is trialling a WAP content discovery service with four European operators that allows users to store addresses of WAP pages they like…

Controversy Over SMS.ac

I’m sure you’ve all received messages inviting you to join SMS.ac (which stands for “Short Message Service, Always Connected”). I’ve receive…

Bid2Win Interactive TV Reverse Auction

This is an interesting concept… “Each day, high-value and desirable items can be bought for pennies by submitting the lowest unique bid vi…

DoubleClick Explores Sale

Online advertising firm DoubleClick, which is suffering from pricing pressures from online advertisers, said it had hired Lazard Freres & Co…

It’s Filtering, Not Targeting

Dave Morgan has some good advice on targeting ads: “It’s not enough to say, ‘Ads are the cost of doing business,’ if consumers want free con…

Revenge Of The Pop-Ups

Some publishers, still clinging to the ad revenue from pop-ups, are exploiting a workaround in IE and other browsers to send pop-up ads desp…

Targeted TV Advertising Catches Interest

Targeted advertising on TV is getting major interest from VCs now…Most cable operators plan to make household-level TV advertising availab…

ContextWeb Gets $3 M Funding; Launches

ContextWeb stepped into a crowded ring of contextual advertising solutions, with the launch of ContextAd, and news of $3 million in venture…

Online Advertising: The State of Play

A detailed state-of-the market story on the UK online ad market…”What happens, in a few years time, when the ordinary person thinks of loo…

Net Ads Ring Up Rising Sales

Sales from online advertising hit $4.6 billion in the first half of 2004, up more than 40 percent from the same period the previous year…A…

Poindexter Gets $8 Million Venture Backing

Online behavioral ad targeting company Poindexter Systems has closed an $8 million venture capital financing round.
The financing, led by n…

DG Systems Acquires Source TV

Digital media distribution firm DG Systems has acquired TV commercial database company Source TV.
Source TV, headquartered in Boca Raton, F…

Online Biz Publishers Adopt TV-Like Ads

In a move that will bring TV commercial-like advertising to the online business publishers, Unicast has announced deals with four top busine…

Influence This Ad

The sell-side online ad meme continues….
Jeff Jarvis elaborates on it: “It gives the advertiser, the publisher, and the reader all more co…

The Consumer Is Taking Control of Advertising

“People want to do the right thing. They don’t want to steal content. They’re willing to watch advertising to “pay” for content. But they wo…

Ad Models: One Way Or The Other

Two related conversations are going on about ad models and its relevance to publishers and bloggers:
— The first one is a theory by John Ba…

The Art Of The Cross-Media Deal

Cross-media ad sales are great in theory, but hard to pull off in practice. The team at MSNBC.com, MSNBC cable, and NBC News are working to…

This Headline Is Not for Sale

Adam Pennenberg gets something right, for once. Stop mixing advertising within writing copy…(despite his main point, he still manages to s…

Paying To Avoid Ads

This Economist story builds on the VSS report I mentioned earlier this week…the gist of the report, which is causing a lot of hubub: For t…

IAB US And UK Fight

Well, sorta. The US Interactive Advertising Bureau has questioned the decision of the UK IAB to focus on creating a single audience measurem…

Search for Tomorrow

FastCompany’s characteristically breathless story on the future of contextual and behavioral targeting and advertising…

Have Video Ads Arrived?

“Video compression technology has improved dramatically. Once-humongous files can now be pared down to acceptable sizes. Data-streaming tech…

MLB Won’t Work With Spyware Firms

(sub. req.): Major League Baseball’s online arm is taking a stand against “spyware,” warning that it won’t sign deals with companies who rel…

Web Marketers Get Personal

I am not sure if I should burst out laughing at the ridiculousness of the idea, or give kudos for an idea which has a right mix of permissio…

Big Three Move On Broadband Video Sales

The broadcast TV upfronts may be winding down, but work for the big three Internet networks is probably just beginning. Broadband video sale…

The Death Of CPM?

The death of the CPM is greatly exaggerated. Exaggerated and, over time, even irrelevant….

Demystifying Context

“When an advertiser pays five times the price of run-of-site to buy a contextually targeted ad, what are they actually paying for? They are…

Benchmarking the Bounce Back

“Clearly the top line numbers suggest that some sort of boom is occurring online…For the time being, it seems that both the spending and t…

Money-Back Guarantee on Online Advertising?

(page 18, Media Business magazine’s June Issue…download here…section two): Forbes.com has been offering a money-back guarantee on on its…

Targeting And Broadband; Back Again

More coverage from AdTech in SF…two technologies, ad targeting and broadband/on-demand, are making a comeback, some say with a vengeance..…

Q1 Web Ads Up 39%

The Interactive Advertising Bureau said that online advertising rose to $2.3 billion in the first three months of the year, marking “the hig…

The Next Context

The movement towards contexutal ads in content…latest developments in the field, including such ads in mobile content, RSS etc…

Web Video Formats Show Promise

Online publishers–and more importantly, advertisers–are getting serious about streaming video and other video formats on the Web.
A commer…

Ad Company Claria Files For IPO

If you’re saying “Claria who?”, hold one…this is the renamed Gator (which of course makes it sounds like a Phrma company).
Claria, whose…

Advertising Hall of Shame

This is not a new technology…it has been around for some time, despite company spin…and it is deplorable…
And use alternative browsers…

Advertising.com Files to Go Public

Online marketing firm Advertising.com filed with SEC on Friday for an initial public offering valued at up to $100 million.
Goldman Sachs, D…

New wave of Web ads on the way

Internet marketers are promising a new generation of online advertising “lite” that’s more effective and less annoying than some current bra…

Seinfeld Starts in Web-Shorts For AMEX

(sub. req.): WSJ claims this means that online ads are getting more creative…[M]arketers “are starting to think about this medium as enter…

Optimedia Forms Tech-Focused Unit

Publicis Groupe’s Optimedia has launched a new unit focused on emerging tech… the new unit will work with programmers to place content on…

Sites Plan Behavior-Based Ads

(sub. req.): More sites are tracking their users’ behavior to let advertisers serve targeted ads. Revenue Science is set to announce that FT…

Search Startup Scores $5M in Funding

Quigo announced today it closed a $5 million round of venture funding as the New York search startup prepares to take on Google in the conte…

FindWhat Acquires Comet Systems

Search marketing firm FindWhat.com is getting into the desktop software business, having agreed to acquire Comet Systems for up to $33.5 mil…

Changes at ClickZ

Some interesting (well, only if you’ve been reading ClickZ and related sites long enough, and are an online media news junkie) changes at Cl…

Online Ad Sales Hit New High

Online ad revenue hit $2.2 billion for the fourth quarter of 2003 and $7.2 billion for the year, according to data released by industry grou…

Advertising Beyond The Browser

The point being that the majority of these apps are marketer-driven, with no real consumer use…period. Desktop bugging, I call it…

Starcom Streams Its Way to Nick.com

Media planning agency Starcom USA is set to run spots for Lego, Kellogg’s and Nintendo on Nickelodeon’s Nick.com. The video ads on Nick.com,…

Reuters Jumps On Video Bandwagon

Well, not exactly, since it already had the video offering on its site for a while now, but it has started accepting ads in between those cl…

Publishers Begin To Activate Over Active X

Online publishers play a major role in determining the impact of Microsoft’s decision on user experience and ad effectiveness. Many seem unf…

New Technology Blocks Pop-Up Blocking

A rich media technology company has launched a pop-up blocker alternative that assures advertisers of a viewable impression even if their po…

The Price We Pay For The Net

(sub. req.): “Ads are a small price to pay for free content; in some cases they may even enhance, rather than spoil, the digital experience.…

TV Commercials To Hit The Web

More than a dozen media sites, including MSN, ESPN, Lycos and iVillage, will run full-motion video commercials from Pepsi, AT&T, Honda, Vona…

Pop Goes The Pop-Up

The larger Web publishers…have reduced use of pop-up and pop-under ads. At Sportsline, pop-ups represented 5 to 10 percent of its ad reven…

Net Companies Relaunching TV Ads

Among them, eDiets, which is pushing its subscription diet plans…Last year, eDiets spent $23 million, or about two-thirds of its annual ex…