Though there are millions of truck drivers with smartphones, most of them live in a pen, paper and fax machine world when it comes to managing their driving records. KeepTruckin aims to change that.
Berg Insight believes mobile content companies are going to figure out how to monetize mobile traffic. Berg’s analysts predict that ads and marketing won’t just become a much bigger part of the online ad market, but also a sizable segment across all advertising.
Tablet content is seeing higher engagement than that desktop web. But can tablets do the same for advertising, whose classic banner format is ‘cratering’?
For the first time, the U.S. will surpass Japan as the world’s biggest market for mobile advertising, according to research firm eMarketer. In 2012, advertisers are expected to spend more than $6.43 billion globally in 2012, with the U.S. contributing $2.3 billion.
Three weeks after raising $27.5 million in new funds, mobile ad network Jumptap, which has said it could go public within a year, has added a chief operating officer and a new board member.
Getting feedback on decisions isn’t always easy as it sounds, especially when it involves visual options or more in depth questions. That’s a problem that former AdMob founder and CEO Omar Hamoui is trying to target with his new startup Maybe.
Google may be poised to help bridge mobile monetization gap with the biggest integration of its AdMob acquisition to date. AdWords’ more than 1 million advertisers will now be able to extend their campaigns to AdMob’s network of 300,000 mobile apps.
A team ex-AdMob and Google scientists are launching Drawbridge, which allows advertisers to target consumers across desktop and mobile. The company is coming out of stealth mode with $6.5 million in funding from Kleiner Perkins Caufield & Byers and Sequoia Capital
Mobile advertising’s best days are likely still off in the future, but that hasn’t stopped investors from snapping up shares of mobile ad firm Millennial Media on its first day as a public company, nearly doubling the company’s value in a few hours.
Xyologic, a mobile app search firm, has come up with what it says is the first break down of mobile advertising on Android apps, showing that Google’s AdMob is well ahead of rival ad providers. It found 89 percent of the top Android apps use AdMob.
Google has been prodding mobile website owners to optimize their sites for mobile. Now, it’s taking a more aggressive step by announcing that it will consider whether an advertiser has a mobile optimized site when assessing ads quality for all AdWords campaigns.
Early signs of success for mobile rich media ads suggests they’re poised to take off. Volvo recently completed a video ad campaign with Admob on the iPhone and found the ads have led to almost a 10x improvement in click-through rates compared to traditional banner ads.
Apple’s Target Disk Mode is an essential tool built-in to every Mac. It has become irrelevant simply because switchers today aren’t aware that it’s even there. Apple obviously notices this trend. Two of Apple’s current Macs don’t even include Firewire
“It’s not technically possible” to serve mobile ads without analytics, said Omar Hamoui, the former CEO of AdMob, appearing on stage for the first time since his company passed through regulatory scrutiny to be acquired by Google (where he’s now VP of mobile ads).
Net Applications and AdMob have released their latest reports, and both suggest the protracted struggle for the future of mobile computing is far from over. As far as one can see into the future, there will be an abundance of apps and we can expect many Next Great Things
In what might be its last report, AdMob today released its latest Mobile Metrics Report which highlights the rapid rise of global smartphone usage over the past two years. The handset landscape looks nothing like it did in 2008 as upstarts continue to topple the incumbents.
Apple recently fired the first volley in a battle over the mobile ad market, by changing the terms of its iAds service to make things more difficult for third-party providers, including AdMob — now owned by Google. AdMob’s CEO says Apple’s move is “bad for consumers.”
Google is free to complete its purchase of AdMob after the Federal Trade Commission decided unanimously that the deal is unlikely to harm competition in the mobile advertising market. Ultimately, it was Apple’s plans to launch its own competitor that paved the way.
Google spent $145 million buying nine companies in the first quarter of 2010. And it seems the company is looking to open its wallet even wider as it continues its shopping spree. That is good news for web startups.
The FTC says it will oppose Google’s $750 million acquisition of AdMob, the mobile ad platform. While the agency is right to take a close look at the deal, the mobile ad market is far from sewn up, and blocking the acquisition would be short-sighted.
Smartphones now account for 48 percent of traffic on the AdMob network, up from 35 percent a year ago, according to the company’s Mobile Metrics Report for February. The iPhone OS’s share rose to 50 percent of all requests and Android’s, to 24 percent.
As more people pick up smartphones, carriers, application developers and phone manufactures need to keep one thing in mind. Speed matters when it comes to adoption. But speed is a double-edged sword because as faster networks are deployed, the data tsunami swamping carriers grows.
Mobile advertising is hot, thanks to surging smartphone sales, increased traffic on the mobile web and the explosion of mobile apps. So Google’s recent $750 million acquisition of AdMob is likely to spark another round of M&A activity in the space next year.
[qi:gigaom_icon_google-android] In this new mobile platform world, app developers are the new kingmakers. Not a day goes by when someone doesn’t introduce…
Mobile epitomizes the shift in power to consumers, who have grown accustomed to controlling the kind of media they consume, how they consume it, when they consume it, and how they share their experiences through it. While the enormity of options available might seem overwhelming, it presents a rare opportunity for advertisers to communicate directly with the intended audience through sophisticated targeting, to precisely measure the impact of individual campaigns, to positively persuade the consumer to buy, and finally, to achieve the elusive nirvana of tying the purchase back to the advertising campaign in a scientific manner. Mobile advertising presents a unique opportunity to the media ecosystem not only to make traditional media more accountable but also to reinvent interactive advertising in the most fundamental way. Mobile ad networks play the important role of a broker between advertisers and publishers. The ad ecosystem has evolved over the last 12 months. In this report we will take a look at the value chain, the evolution and the players, and discuss some emerging themes in this segment.
AdMob, a San Mateo, Calif.-based mobile advertising company, yesterday released a report that indicated Apple’s iPhone App Store generates about $200 million…
More and more people are using their iPod Touch devices to access the Internet, making it one of the fastest growing mobile Internet devices. Together, with iPod Touch and iPhone, Apple is becoming the king of the Mobile Web. At least for now!
It has been widely reported that iPhone owners use data connections to surf the Internet more often than people whose smartphones have built-in browsers do. Now the very same dynamics are working their magic on all those applications that were made available on the iTunes App Store. Get ready to see the iPhone bump. Continue Reading.