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Though there are millions of truck drivers with smartphones, most of them live in a pen, paper and fax machine world when it comes to managing their driving records. KeepTruckin aims to change that.
Berg Insight believes mobile content companies are going to figure out how to monetize mobile traffic. Berg’s analysts predict that ads and marketing won’t just become a much bigger part of the online ad market, but also a sizable segment across all advertising.
Tablet content is seeing higher engagement than that desktop web. But can tablets do the same for advertising, whose classic banner format is ‘cratering’?
For the first time, the U.S. will surpass Japan as the world’s biggest market for mobile advertising, according to research firm eMarketer. In 2012, advertisers are expected to spend more than $6.43 billion globally in 2012, with the U.S. contributing $2.3 billion.
Three weeks after raising $27.5 million in new funds, mobile ad network Jumptap, which has said it could go public within a year, has added a chief operating officer and a new board member.
Getting feedback on decisions isn’t always easy as it sounds, especially when it involves visual options or more in depth questions. That’s a problem that former AdMob founder and CEO Omar Hamoui is trying to target with his new startup Maybe.
Google may be poised to help bridge mobile monetization gap with the biggest integration of its AdMob acquisition to date. AdWords’ more than 1 million advertisers will now be able to extend their campaigns to AdMob’s network of 300,000 mobile apps.
A team ex-AdMob and Google scientists are launching Drawbridge, which allows advertisers to target consumers across desktop and mobile. The company is coming out of stealth mode with $6.5 million in funding from Kleiner Perkins Caufield & Byers and Sequoia Capital
Mobile advertising’s best days are likely still off in the future, but that hasn’t stopped investors from snapping up shares of mobile ad firm Millennial Media on its first day as a public company, nearly doubling the company’s value in a few hours.
Xyologic, a mobile app search firm, has come up with what it says is the first break down of mobile advertising on Android apps, showing that Google’s AdMob is well ahead of rival ad providers. It found 89 percent of the top Android apps use AdMob.
Google has been prodding mobile website owners to optimize their sites for mobile. Now, it’s taking a more aggressive step by announcing that it will consider whether an advertiser has a mobile optimized site when assessing ads quality for all AdWords campaigns.
Google (NSDQ: GOOG) has been closing down a few properties of late in a “spring clean” of its vast portfolio of services — never mind that…
Google’s tablet software has yet to really make a dent in the market, but Apple’s iPad is attracting more and more users every day. In some…
Microsoft’s Windows Phone 7 is getting a vote of confidence from a company not usually counted among its allies.
Early signs of success for mobile rich media ads suggests they’re poised to take off. Volvo recently completed a video ad campaign with Admob on the iPhone and found the ads have led to almost a 10x improvement in click-through rates compared to traditional banner ads.
Yesterday, we saw one more analyst house put its weight behind the mobile advertising trend. Today, one of the bigger independent mobile ad…
Apple’s Target Disk Mode is an essential tool built-in to every Mac. It has become irrelevant simply because switchers today aren’t aware that it’s even there. Apple obviously notices this trend. Two of Apple’s current Macs don’t even include Firewire
“It’s not technically possible” to serve mobile ads without analytics, said Omar Hamoui, the former CEO of AdMob, appearing on stage for the first time since his company passed through regulatory scrutiny to be acquired by Google (where he’s now VP of mobile ads).
Net Applications and AdMob have released their latest reports, and both suggest the protracted struggle for the future of mobile computing is far from over. As far as one can see into the future, there will be an abundance of apps and we can expect many Next Great Things
In what might be its last report, AdMob today released its latest Mobile Metrics Report which highlights the rapid rise of global smartphone usage over the past two years. The handset landscape looks nothing like it did in 2008 as upstarts continue to topple the incumbents.
Apple (NSDQ: AAPL) has apparently banned mobile ad networks, such as Google’s AdMob, from collecting information like a person’s location to…
Apple recently fired the first volley in a battle over the mobile ad market, by changing the terms of its iAds service to make things more difficult for third-party providers, including AdMob — now owned by Google. AdMob’s CEO says Apple’s move is “bad for consumers.”
Correction: In the original, I misheard AdMob CEO Omar Hamoui’s responses to an audience question. The story and headline have been updated…
It must have been reassuring for the mobile advertising space to hear Apple’s Steve Jobs at D8 last night say that they aren’t banning other…
Google is free to complete its purchase of AdMob after the Federal Trade Commission decided unanimously that the deal is unlikely to harm competition in the mobile advertising market. Ultimately, it was Apple’s plans to launch its own competitor that paved the way.
The federal government is expected to rule any day now on whether Google’s acquisition of AdMob should be approved.
The concern is that th…
Google spent $145 million buying nine companies in the first quarter of 2010. And it seems the company is looking to open its wallet even wider as it continues its shopping spree. That is good news for web startups.
The FTC says it will oppose Google’s $750 million acquisition of AdMob, the mobile ad platform. While the agency is right to take a close look at the deal, the mobile ad market is far from sewn up, and blocking the acquisition would be short-sighted.
The latest report (PDF) from mobile advertising network AdMob has good news for the company’s parent firm, Google (s goog), but greats…
Smartphones now account for 48 percent of traffic on the AdMob network, up from 35 percent a year ago, according to the company’s Mobile Metrics Report for February. The iPhone OS’s share rose to 50 percent of all requests and Android’s, to 24 percent.
As more people pick up smartphones, carriers, application developers and phone manufactures need to keep one thing in mind. Speed matters when it comes to adoption. But speed is a double-edged sword because as faster networks are deployed, the data tsunami swamping carriers grows.
It didn’t really surprise me in December when I learned that Google was buying AdMob, the leading mobile advertising platform. I was…
AdMob, the mobile advertising network, has released its latest metrics report (PDF), which looks at trends for the year. In 2009, one…
Mobile advertising is hot, thanks to surging smartphone sales, increased traffic on the mobile web and the explosion of mobile apps. So Google’s recent $750 million acquisition of AdMob is likely to spark another round of M&A activity in the space next year.
AdMob, a mobile advertising network, which has been releasing mobile metrics for a while now and touting the Apple iPhone and iPod…
AdMob, the mobile advertising firm that recently made headlines thanks to a Google (s goog) acquisition, might have become part of the…
We’d like to thank this week’s NewTeeVee sponsors: thePlatform: What’s Your TV Everywhere Strategy? Server Beach: Save 30% by switching to dedicated…
AdMob’s acquisition by Google (NSDQ: GOOG), announced yesterday for $750 million in stock, turns out is not all in stock. According to an SE…
In a clear sign that mobile advertising has arrived and become a major revenue opportunity, Google today announced that it is buying…
Web browsing and Internet usage on mobile devices is booming, reports AdMob, a San Mateo, Calif.-based mobile advertising startup that tracks data…
With a number of Google’s (s goog) Android OS-based smartphones on the horizon, developers are devoting significant resources to the mobile platform,…
Soulja Boy Arrested; YouTube-driven star was apparently shooting a music video in a vacant house. (Associated Press) Warner Music Group Outsources Ad…
[qi:gigaom_icon_google-android] In this new mobile platform world, app developers are the new kingmakers. Not a day goes by when someone doesn’t introduce…
Mobile epitomizes the shift in power to consumers, who have grown accustomed to controlling the kind of media they consume, how they consume it, when they consume it, and how they share their experiences through it. While the enormity of options available might seem overwhelming, it presents a rare opportunity for advertisers to communicate directly with the intended audience through sophisticated targeting, to precisely measure the impact of individual campaigns, to positively persuade the consumer to buy, and finally, to achieve the elusive nirvana of tying the purchase back to the advertising campaign in a scientific manner. Mobile advertising presents a unique opportunity to the media ecosystem not only to make traditional media more accountable but also to reinvent interactive advertising in the most fundamental way. Mobile ad networks play the important role of a broker between advertisers and publishers. The ad ecosystem has evolved over the last 12 months. In this report we will take a look at the value chain, the evolution and the players, and discuss some emerging themes in this segment.
AdMob, a San Mateo, Calif.-based mobile advertising company, yesterday released a report that indicated Apple’s iPhone App Store generates about $200 million…
AdMob, a San Mateo, Calif.-based mobile advertising company, said today that it’s buying AdWhirl, which lets publishers switch between ad networks on…
If I were to tell you that Apple’s app economy was worth more than $2.5 $2.4 billion a year, you would laugh…
Nexage, a mobile advertising startup whose clients include Digg and CBS Sports, said today it’s raised $4 million in Series A funding…
AdMob, the ad serving firm, has released its Mobile Metrics (PDF) report for May, and once again the iPhone and iPod touch…
Only 19 percent of iPhone/iPod Touch applications in the AdMob network had more than 10,000 users in May, and a mere 5…
Ali Diab (pictured, right), AdMob’s VP of Product Management, said today at EconSM in San Francisco that there are currently five things tha…
Omar Hamoui, founder and chief executive of AdMob, a San Mateo, Calif-based mobile advertising network, is in a unique position: With nearly…
When your global advertising network encompasses 6,000 mobile sites, 450 iPhone applications and you serve more than 4.6 billion mobile bann…
Mobile Advertising Platform AdMob said today it has started serving mobile ads to applications built for the the Google (NSDQ: GOOG) Android…
More and more people are using their iPod Touch devices to access the Internet, making it one of the fastest growing mobile Internet devices. Together, with iPod Touch and iPhone, Apple is becoming the king of the Mobile Web. At least for now!
Given the spotty nature of AT&T’s 3G Network I have often found myself switching on my Apple (s AAPL) iPhone’s WiFi connection,…
— Zinio The digital mags e-edition distributor has hired Carole Jordorson to be its UK director of business development, MediaWeek says. Sh…
It has been widely reported that iPhone owners use data connections to surf the Internet more often than people whose smartphones have built-in browsers do. Now the very same dynamics are working their magic on all those applications that were made available on the iTunes App Store. Get ready to see the iPhone bump. Continue Reading.
Seattle-based Medio Systems, which is building a white-label mobile search engine, said today it is signing a partnership with AdMob to retu…
Some of the most popular iPhone apps are going to embed ads as a way to make money. Expect a gusher of free apps to hit the market.
Early last week, I did a short interview with Omar Hamoui, the CEO of Admob, at the Fortune Brainstorm conference, and talked about the mobi…
Love it or hate it, one has to admit that Apple’s iPhone has been quite a game changer forcing the wireless industry…
AdMob, a mobile advertising company, said it’s launching a beta mobile analytics service today that will allow advertisers and publishers to…
New data from M:Metrics for the month of January confirms that folks who own an iPhone tend to do more entertaining things…
Worldwide the Motorola (NYSE: MOT) RAZR V3 ranked as the most commonly used phone, while the BlackBerry 8100 ranked highest among smart phon…
