Yahoo is acquiring video advertising company BrightRoll for $640 million in cash. Marissa Mayer announced the acquisition with a post on the official…
Get ready for more video ads on Facebook, and possibly video ads based on your Facebook profile elsewhere: Facebook has acquired video ad tech specialist LiveRail.
Google and now Microsoft are moving towards an ad strategy that leaves third party cookies behind. The move is likely to bring a shift in power in the ad industry of who gets to collect and keep customer data.
AOL, which has been pushing hard to compete with Google and Yahoo in the online ad business, announced a major acquisition and solid second quarter earnings.
Online video network, Tremor Video, is going public with shares priced at $10. The lower than expected figure comes as investors watch the ad tech space ahead of other possible IPO’s in the sector.
The Idea Lab of the New York Times has cranked out a series of innovative ad products. Here’s some examples — and a look at why the flashy ads haven’t lifted Times’ ad sales out of a rut.
The process of selling digital ads is notoriously complicated and involves a lengthy list of competing companies and technologies. A recent ad tech conference explored if things will ever change – here’s some highlights.
Web publishers can buy tools that let them identify and segment their readers, and then combine that information with other customer data to offer fine-grained audience options to advertisers. As the ad market gets more demanding, the tools may become essential for some – but not all.
Many small businesses have had few options beyond Google’s AdWords to attract customers online. But now, upstart ad companies are using social media and new publishing tools to offer businesses effective — and affordable — alternatives.
A growing army of bots are doing everything from leaving comments to entering sweepstakes, harming the online environment for both publishers and advertisers. Solve Media has a study on the problem.