Yahoo acquires BrightRoll for $640 million
Yahoo is acquiring video advertising company BrightRoll for $640 million in cash. Marissa Mayer announced the acquisition with a post on the official…
Ad tech
Advertisement
Facebook has bought video ad tech company LiveRail
Get ready for more video ads on Facebook, and possibly video ads based on your Facebook profile elsewhere: Facebook has acquired video ad tech specialist LiveRail.
Microsoft plans to drop cookies, embrace cross-device tracking tools
Google and now Microsoft are moving towards an ad strategy that leaves third party cookies behind. The move is likely to bring a shift in power in the ad industry of who gets to collect and keep customer data.
AOL buys video start-up Adap.tv for $405M, beats earnings estimates
AOL, which has been pushing hard to compete with Google and Yahoo in the online ad business, announced a major acquisition and solid second quarter earnings.
Advertisement
Tremor Video launches IPO, prices shares lower than expected (Update)
Online video network, Tremor Video, is going public with shares priced at $10. The lower than expected figure comes as investors watch the ad tech space ahead of other possible IPO’s in the sector.
The New York Times is making ads for the future — but where’s the money right now?
The Idea Lab of the New York Times has cranked out a series of innovative ad products. Here’s some examples — and a look at why the flashy ads haven’t lifted Times’ ad sales out of a rut.
Advertisement
Why online advertising will get easier for publishers (and why it won’t)
The process of selling digital ads is notoriously complicated and involves a lengthy list of competing companies and technologies. A recent ad tech conference explored if things will ever change – here’s some highlights.
Should publishers invest in audience data? Depends on the publisher
Web publishers can buy tools that let them identify and segment their readers, and then combine that information with other customer data to offer fine-grained audience options to advertisers. As the ad market gets more demanding, the tools may become essential for some – but not all.
Advertisement
The $20 ad campaign: small businesses find alternatives to Google AdWords
Many small businesses have had few options beyond Google’s AdWords to attract customers online. But now, upstart ad companies are using social media and new publishing tools to offer businesses effective — and affordable — alternatives.
Chatty, contest-loving robots now 10% of web traffic, says study
A growing army of bots are doing everything from leaving comments to entering sweepstakes, harming the online environment for both publishers and advertisers. Solve Media has a study on the problem.
Advertisement
