Paul Sweeting is an Analyst for Gigaom Research, and the founder of Concurrent Media Strategies, a Washington, D.C.–based consulting and editorial services firm specializing in digital media technology and policy issues. In 2007 he developed and launched Content Agenda, a website owned by Reed Business Information, the publisher of Daily Variety, Broadcasting & Cable, Video Business, Publishers Weekly, and other media-related properties. He left RBI in 2009 and launched the Media Wonk blog, which examined the impact of digital technology on the way cultural products are created, communicated, and perceived, both in commercial terms and as a cultural and political phenomenon. In 2010 he launched Concurrent Media Strategies and the Current Media website, which incorporated the Media Wonk blog.
Real-time data analytics and programmatic ad buying and selling are becoming more critical to brand marketers as they refocus more of their efforts from traditional TV channels to digital platforms.…Read More
In 2015 expect the payoff for video ad tech to begin, sharp growth for OTT, and more legal battles for net neutrality.…Read More
As other types of publishers have before them, the TV industry's digital strategy increasingly will need to incorporate the mobile-first principle.…Read More
It's clear from his responses to Verizon and AT&T, however, that Wheeler is skeptical of their apocalyptic warnings about the dire impact on future broadband investment that would ensue from reclassification.…Read More
Live sports rights are increasingly expensive, and there are only so many compelling awards shows and specials to go around. That's left networks and advertisers looking for other solutions.…Read More
In Netflix's subscription-based on-demand world, viewership is cumulative. Measuring it at any given point in time might give you a number, but that number has little correlation with the content's value to Netflix.…Read More