David Deal is an Analyst for Gigaom Research and a marketing executive who helps companies improve their brands through content marketing and thought leadership. He has lived at the intersection of content and branding for more than 20 years. As head of marketing for Razorfish, he oversaw the agency’s thought leadership and developed its employee social media program. In 2012, he created a co-branding relationship for music mogul Jermaine Dupri and digital agency iCrossing, which relied on the co-creation of content to drive membership for Dupri’s Global 14 community and build visibility for iCrossing. His recent client work includes development of content marketing and visual storytelling strategies for businesses and individuals. David writes his own blog, Superhype, and has contributed to publications such as American Express OPEN Forum, Fast Company, Portada, and PSFK. He has also edited books such as You Say You Want a Revolution: Rock Music in American Culture, by Robert Pielke. His speaking appearances include events conducted by Forrester Research, MarketingProfs, PSFK, and O’Reilly Media.
- Enticing the Everywhere Customer: Steps and Solutions for Brand Managers
- Real-time marketing takes hold
- Content marketing: Brands Embrace User Images and Video
- Survey: digital marketing tactics for customer acquisition
- How to build your brand with visual storytelling