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The Benefits of a Price Benchmark for Data Storage

GigaOm Research

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Why Price Benchmark Data Storage?

Customers, understandably, are highly driven by budget when it comes to data storage solutions. The cost of switching, upkeep and upgrades are high risk factors for businesses, and therefore, decision makers need to look for longevity in their chosen solution. Many factors influence how data needs to be handled within storage, including data that is frequently accessed, or storing rarely-accessed legacy data. 

Storage performance may also be shaped by geographic location, from remote work or global enterprises that need to access and share data instantly, or by the necessity of automation. Each element presents a new price-point that needs to be considered, by customers and by vendors.

A benchmark gives a comparison of system performance based on a key performance indicator, such as latency, capacity, or throughput. Competitor systems are analyzed in like-for-like situations that optimize the solution, allowing a clear representation of the performance. Price benchmarks for data storage are ideal for marketing, showing customers exactly how much value for money a solution has against competitor vendors.

Benchmark tests reinforce marketing collateral and tenders with verifiable evidence of performance capabilities and how the transactional costs relate to them. Customers are more likely to invest in long-term solutions with demonstrable evidence that can be corroborated. Fully disclosed testing environments, processes, and results, give customers the proof they need and help vendors stand out from the crowd.

The Difficulty in Choosing

Storage solutions vary greatly, from cloud options to those that utilize on-premises software. Data warehouses have different focuses which impact the overall performance, and they can vary in their pricing and licensing models. Customers find it difficult to compare vendors when the basic data storage configurations differ and price plans vary. With so many storage structures available, it’s hard to explain to customers how output relates to price, appeal to their budget, and maintain integrity, all at the same time.

Switching storage solutions is also a costly, high-risk decision that requires careful consideration. Vendors need to create compelling and honest arguments that provide reassurance of ROI and high quality performance.

Vendors should begin by pitching their costs at the right level; they need to be profitable but also appealing to the customer. Benchmarking can give an indication of how competitor cost models are calculated, allowing vendors to make judgements on their own price plans to keep ahead of the competition. 

Outshining the Competition

Benchmark testing gives an authentic overview of storage transaction-based price-performance, carrying out the test in environments that imitate real-life. Customers can gain a higher understanding of how the product works in terms of transactions per second, and how competitors process storage data in comparison.

The industry-standard for benchmarking is the TPC Benchmark™ E (TPC-E), a recognized standard for storage vendors. Tests need to be performed in credible environments; by giving full transparency on their construction, vendors and customers can understand how the results are derived. This can also prove systems have been configured to offer the best performance of each platform.

A step-by-step account allows tests to be recreated by external parties given the information provided. This transparency in reporting provides more trustworthy and reliable outcomes that offer a higher level of insight to vendors. Readers can also examine the testing and results themselves, to draw independent conclusions.

Next Steps

Price is the driving factor for business decisions and the selection for data storage is no different. Businesses often look towards low-cost solutions that offer high capacity, and current trends have pushed customers towards cloud solutions which are often cheaper and flexible. The marketplace is full in regard to options: new start-ups are continually emerging, and long serving vendors are needing to reinvent and upgrade their systems to keep pace. 

Vendors need evidence of price-performance, so customers can be reassured that their choice will offer longevity and functionality at an affordable price point. Industry-standard benchmarking identifies how performance is impacted by price and which vendors are best in the market – the confirmation customers need to invest.

 

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