Facebook sees over 1 billion people using the service in a single day

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Facebook reached a new milestone earlier this week as the social network saw one-seventh of the world’s population (aka 1 billion people) logged into the service in a single day.

The world’s biggest social network is still driving user growth, but as most people have a Facebook account by now, seeing a significant portion of the population all using the site over a 24-hour period seems like an achievement worth bragging about. This is especially true with the company attempting to increase the amount of time its users spend on Facebook, which has an impact on advertising revenue.

The 1 billion milestone was achieved for the first time ever this past Monday, according to Facebook CEO Mark Zuckerberg, who made the announcement today via a status update. However, he was quick to point out that the figure is simply the peak number of users logged in for a single day, not an average:

“We just passed an important milestone. For the first time ever, one billion people used Facebook in a single day.

On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family.

When we talk about our financials, we use average numbers, but this is different. This was the first time we reached this milestone, and it’s just the beginning of connecting the whole world.

I’m so proud of our community for the progress we’ve made. Our community stands for giving every person a voice, for promoting understanding and for including everyone in the opportunities of our modern world.

A more open and connected world is a better world. It brings stronger relationships with those you love, a stronger economy with more opportunities, and a stronger society that reflects all of our values.

Thank you for being part of our community and for everything you’ve done to help us reach this milestone. I’m looking forward to seeing what we accomplish together.”

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Ed Simnett

One other point on this is how stable their user base appears to be. If indeed this was the first 1 billion user day, it implies much less than 3% day to day variability in the number of daily active users (they reported 968M average daily active users for June, which should have gone up by now- so for this to be the first time that average bumped over 1B implies a very stable day-to-day user base).

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