FindTheBest rebrands

Graphiq targets publishers with new data visualization tools

Google isn’t the only company with a new name.

Research startup FindTheBest announced today that it’s rebranding as Graphiq, and releasing a new suite of tools aimed at making it easier for publishers to produce or include data visualizations within regular content.

While we’ve had access to large databases of information from the public (CDC, U.S. Census) and private sectors (both licensed data and private research) for a while now, making sense of that data in meaningful ways is still quite challenging and time consuming. Graphiq wants to make that part simple by integrating as many data sets as possible into its knowledge graph, and then giving you the tools to create data visualizations on your own, or simply include existing visualizations it’s created to support existing reports. You can also see where all of the information is pulled from, too.

So for example, if you wanted to show a visualization with all the salary information of Yahoo CEOs for the last decade, Graphiq can theoretically help you with that. By the same token, it will also pull up quick snapshots of presidential candidates information.

The new suite of products includes a Graphiq Search tool that gives journalists access to over 10 billion visualizations as well as a new Graphiq Feed, which directs reporters and editors to relevant breaking news, automated research, and original reports from Graphiq’s in-house team. Once you find a piece of content you’d like to use, you can embed it within a post. (Admittedly, I had trouble making this work within the Gigaom CMS, but check out the screenshot below for an example.) The visualizations are also optimized for viewing on mobile devices, and feature some interactive data that pops up.

Graphiq data visualization

Publishers also have the option of installing a Graphiq plugin into the CMS that will either allow them to search for data visualizations to complement their articles or automatically suggest visualizations based on the topic of an article.

Admittedly, this seems like a fairly useful tool for journalists to do more informed reporting. Because even when an article explains a particularly difficult topic simply and without jargon, having a complementary graph within the body of the story is very helpful for readers.