var varname = "wijax_7427b9cf8ba50abab1b0d99b7c54658b"; window[varname]="<ol class=\"comments-list clearfix\">\n\t\t\t<li class=\"comment byuser comment-author-bpeschel even thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1531230\" data-comment-id=\"1531230\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1531230\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/e70ed99461f2931576511a622223cfe3?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">bpeschel<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/03\/07\/one-big-way-that-book-publishing-startups-can-succeed-now\/#comment-1531230\" class=\"comment-permalink\">Monday, March 9, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Going by this article alone, both startups failed because they solved a simple problem in a complex way. <\/p>\n<p>1. Learn a new platform and software (Editorially) or devote the money to hiring an ebook maker. Or begin the ebook-manufacturing process by saving the Word file as a TXT. Presto, no Word problems.<\/p>\n<p>2. For Net Minds, it comes down to a choice between sharing royalties or, as is more common in these industries, paying people a flat rate and keeping the royalties yourself.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1531230&#038;bsocial-nonce=68e4ec03dc&#038;user_id=0&#038;post_id=917659&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1531230&#038;bsocial-nonce=68e4ec03dc&#038;user_id=0&#038;post_id=917659&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this 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class=\"comment odd alt thread-odd thread-alt depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1531136\" data-comment-id=\"1531136\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1531136\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<!-- avatar info cached Mon, 09 Mar 15 07:07:15 +0000 --><a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/pbs.twimg.com\/profile_images\/460620990565724160\/uH-Ujpyv_normal.png\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Jennifer Lancaster<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/03\/07\/one-big-way-that-book-publishing-startups-can-succeed-now\/#comment-1531136\" class=\"comment-permalink\">Monday, March 9, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Microsoft Word is a pain for books; it crashes a lot and its formatting becomes erratic. However, having run a complex book through the SW and Amazon wizards, it&#8217;s not impossible to get things right. Jutoh is a program which makes everything easy and helps you fix your errors, however the big platforms are supporting the &#8216;majority&#8217; and expect the .doc or .htm file. This leaves out e-books created with InDesign, unless it is made into an ePub file by God&#8217;s own miracle. Re Tablo.io, another startup, I tried this and it is a failure for complex non-fiction books as nobody checks anything is right.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1531136&#038;bsocial-nonce=68e4ec03dc&#038;user_id=0&#038;post_id=917659&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1531136&#038;bsocial-nonce=68e4ec03dc&#038;user_id=0&#038;post_id=917659&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1531136-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1531136_reason\" id=\"comment-1531136-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1531136_reason_description\" id=\"comment-1531136-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment even depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1531148\" data-comment-id=\"1531148\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1531148\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<!-- avatar info cached Mon, 09 Mar 15 09:47:34 +0000 --><a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/pbs.twimg.com\/profile_images\/2224942416\/426451_3396870600070_1218886305_3500973_2057373411_n_normal.jpg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Ricardo Fayet<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1531136\" title=\"Replyee\">Jennifer Lancaster<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/03\/07\/one-big-way-that-book-publishing-startups-can-succeed-now\/#comment-1531148\" class=\"comment-permalink\">Monday, March 9, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Interesting experience, Jennifer. Conversion\/formatting for complex non-fiction books is still a very manual process, and there is definitely place there for a great technology company to simplify things.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1531148&#038;bsocial-nonce=68e4ec03dc&#038;user_id=0&#038;post_id=917659&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1531148&#038;bsocial-nonce=68e4ec03dc&#038;user_id=0&#038;post_id=917659&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this 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href=\"https:\/\/accounts.gigaom.com\/?goauth_start=1&amp;goauth_service=twitter&amp;goauth_action=login&amp;loc=\/?goauth_action=closewindow&amp;type=authenticate\" class=\"goauth-twitter\" rel=\"nofollow\" title=\"Twitter\"><i class=\"goicon icon-twitter\"><\/i><\/a><\/li>\n\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/?goauth_start=1&amp;goauth_service=facebook&amp;goauth_action=login&amp;loc=\/?goauth_action=closewindow&amp;type=authenticate\" class=\"goauth-facebook\" rel=\"nofollow\" title=\"Facebook\"><i class=\"goicon icon-facebook\"><\/i><\/a><\/li>\n\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/?goauth_start=1&amp;goauth_service=linkedin&amp;goauth_action=login&amp;loc=\/?goauth_action=closewindow&amp;type=authenticate\" class=\"goauth-linkedin\" rel=\"nofollow\" title=\"LinkedIn\"><i class=\"goicon icon-linkedin\"><\/i><\/a><\/li>\n\t\t<li><a href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2015%2F03%2F07%2Fone-big-way-that-book-publishing-startups-can-succeed-now%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1531148&#038;bsocial-nonce=68e4ec03dc&#038;direction=flag&#038;user_id=0&#038;post_id=917659\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1531148-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1531148_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1531148-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1531148-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1531148_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1531148-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1531148-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1531148_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1531148-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1531148-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1531148_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1531148-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1531148-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1531148_reason\" id=\"comment-1531148-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1531148_reason_description\" id=\"comment-1531148-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n<\/ol>\n";