After months of rumors, Tinder has finally unveiled its premium feature, announcing the news with a blog post. If you’re not satisfied with the free version, you can pay the company $10 a month for a few added features: Rewind and Passport.
With Rewind, people can “undo” a hastily made left swipe. Most power Tinder users have had a moment when they’re multitasking and Tinder-distracted, think someone’s attractive, and accidentally swipe left. You cry, “Nooo!!!” as the face of your potential soul mate disappears forever. If you cough up for premium, you’ll be granted a little yellow undo button that appears next to the reject and like buttons beneath a person’s profile.
With Passport, they can surf Tinder users in other cities. In functionality, Passport is a bit similar to Yik Yak’s “Peek Anywhere” function. People can drop a pin around the globe for the chance to match with and chat up strangers there.
Tinder Plus has also launched in Europe, where there’s a tiered payment system depending on ages according to a British newspaper. People under 28 pay £3.99 a month (roughly $6.13) whereas those over 28 pay £14.99 a month (roughly $23.03). The American price is $10 a month for those under 30 and $20 a month for those older than 30.
Those are steep prices for a premium app service. A full Hulu subscription, with access to all its TV shows, costs only $7.99 a month. A monthly Pandora subscription is $4.99 a month. Tinder is essentially saying it thinks its premium service is worth more than these sources of endless entertainment.
If you’re a Tinder addict and you’re willing to pay, it’s a little hard to figure out where to upgrade your app. Click the dim rewind or passport pin button at the bottom of a potential match’s profile, and you’ll be prompted with the option.