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Libon, the WhatsApp and Skype competitor from French carrier group Orange, has an interesting new feature called Reach Me, which will allow people to send and receive calls over Wi-Fi using their mobile phone number, regardless of who their actual carrier is.
The Libon app has been around for more than two years now — Orange won’t say how many users it has amassed during that time, but the carrier group uses it to offer special calling deals through its local operators, and Libon chief Dominic Lobo told me that people are using it in over 100 countries.
The Reach Me feature is being pitched as a way to get around poor indoor mobile coverage. “If someone calls you, the call is picked up by your Libon service – all you need is Wi-Fi coverage in your home or wherever you are and you’ll never miss a call,” Lobo told me.
I reckon that also makes it an interesting proposition for those traveling overseas and looking to avoid roaming voice fees, though they would of course need to have a Wi-Fi connection, and Libon will have to have been enabled in the country where they are.
Orange will show off the Reach Me feature at Mobile World Congress next week, and will roll it out commercially during the first half of this year. Italy will be first, somewhere around the end of March. According to Lobo, Italy has a lot of Android phones (the feature will be available on that platform first) and enough existing Libon users to provide Orange with good data on the initial rollout.
In addition, Orange doesn’t have a carrier in Italy, making it a good showcase for the so-called “over-the-top” (i.e. provided over the internet like Skype et al) nature of the app. “We want to demonstrate that we can launch it in a market unrelated to ours,” Lobo said.