A boost for Apple cases?

Report: Apple won’t sell iOS accessories designed on leaks

It’s not uncommon for next-generation iPhone cases to appear before actual new iPhone models. That’s because accessory makers often jockey for position to be the first to have products ready for new iPhones. And Apple may have had enough of that mad dash. According to 9to5 Mac, Apple will reportedly ban sales of such products in Apple Stores.

Citing four different sources, 9to5 Mac says that [company]Apple[/company] sought new agreements from the top accessory makers prior to last year’s iPhone 6 and 6 Plus launch:

Vendors that balked at the agreement were told that their products would be banned from Apple’s stores in the absence of a signature. Some vendors that signed the agreement were subsequently dropped from the stores anyway, but say that they believe they remain contractually bound by its terms.

Apple offers its own accessories, of course, so it’s not unreasonable to assume it wants customers to buy cases and such from it, rather than from third parties, during the high=volume sales period following a new device launch. By keeping that window a bit more to itself through such agreements, Apple can boost its profit margins and sales during that time. And when the other accessories arrive, designed on Apple’s official specs, they can join the Apple Store sales party.

5 Responses to “Report: Apple won’t sell iOS accessories designed on leaks”

  1. Michael W. Perry

    Apple is foolish trying to control this market. It never occurs to me to buy accessories from Apple. I can always get a better price elsewhere. This only makes me that much more likely to take my business elsewhere.

    With its large profit margins and huge cash reserves, Apple can afford to be more generous than this. This sort of behavior merely reinforces what some studies have found—that the richer someone gets, the greedier they become.

    • Is it greedy for Apple to not charge within reason as much as they can for their high quality products? It’s a most competitive market these days. No one is holding a gun to your head to buy from them. Yet Apple obviously prospers by delivering products that offer affordable luxury. And these are very PERSONAL products that are very important to most consumers. So most people will want to pay a smidgen more to get the best experience. Plus it often somewhat represents their taste in public.

      On another subject, Do you resent your doctor because she might be relatively affluent?

  2. Apple is giving early access to the specifications of a future device on the condition that the need it to stay secret. If those terms don’t work for you, don’t ask for early access and start your new design on the announcement date.

    • Apple is a company, and this is their prerogative. It IS Apple’s own stores, for which they have to pay their own rent and employees. If you don’t like it, go buy your case from the mall kiosk down the hall. You have choices here. Apple won’t handle accessories that don’t meet their own standards, naturally. Those standards include their own financial standards. Naturally, they are going to give showcasing and first-availability status to their own products which they have commissioned or manufactured.