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Facebook’s internet.org portal, which emerging-market carriers offer for free in order to give new customers a taste of the web, has rolled out in the Indian states of Tamil Nadu, Mahararashtra, Andhra Pradesh, Gujarat, Kerala and Telangana. Provided by Reliance Communications, the app includes free access to almost 40 services and information sources. If someone wants to click through to the open web, they need to start paying. This scenario exemplifies the mixed impact of “zero-rating” particular content in emerging markets: it gets people online for the first time, offering potentially life-changing services from job search to farming information, but it also raises net neutrality issues by promoting the idea of Facebook’s portal effectively being the internet.