Trellie launches a Swatch concept for smart rings and bracelets

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Credit: Trellie

Components are finally getting small and cheap enough that ladies (and gentlemen) can expect fashionable connected jewelry that won’t break the bank or their fingers, which is why the wearables market is finally seeing an explosion of devices such as Ringly, the Mota Smart Ring and the latest, Trellie. Trellie, a Kansas City, Missouri–based startup, is a bit different from its competitors because it is offering a mix-and-match product where the electronics are contained in a removable nugget.

The Trellie, like most connected jewelry, is designed to keep the wearer linked to her smartphone via a Bluetooth connection. In the case of the Trellie, it’s a notification device, giving the user LED feedback when people call or text.

The Trellie rings and nugget.

The Trellie rings and nugget.

At launch the nugget will slip inside a large cocktail ring, but the plan is for it to slip inside bracelets and other jewelry as well. The company on Monday is announcing a partnership with Glitterrings, a company that manufactures jewelry for a variety of designers including Kate Spade, Marc Jacobs and Vince Camuto. Trellie CEO Claude Aldridge says he hopes soon to launch retail partnerships with stores such as Macy’s, Nordstrom and others that will get Trellie’s products in front of customers in brick-and-mortar stores as well as on the Trellie web site.

The Trellie will be sold as a package containing a ring, a nugget and a charger for between $99 and $129, depending on the ring included. Customers can buy additional rings between $35 and $50 and just slip their nugget behind the stone. Because of the need to swap out the nugget, the rings are larger than the Ringly, which can make a slightly smaller ring because everything is integrated into one container. But there is certainly a market for a less expensive, more flexible option.

Trellie goes on sale during a pre-order campaign on the company’s web site in April 2015, and will go on sale in stores in May 2015. Maybe it would make a good Mother’s Day present?

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