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VMware wants all those cloud workloads “marooned” in AWS

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Even though VMware initially called its Amazon competitor vCloud Hybrid Services, make no mistake, it’s the company’s public cloud (now renamed vCloud Air.)

And, [company]VMware[/company] really wants workloads that might run ow on [company]Amazon[/company] Web Services to come on over, says Bill Fathers, EVP and GM of cloud services for VMware.  That’s a tall order. Face it, AWS has been around as, an old boss would have said since “Hector was a pup.” The first services launched in 2006, and vCloud Air is, what?? a two-year old toddler. Fathers said VMware now has thousands of customers on vCloud Air  but said that wasn’t the plan. Initially, VMware wanted a few hundred key companies to act as “beachhead clients” who derive real value from its cloud, especially from vCloud Air’s networking infrastructure and has surpassed that goal, he said.

But Fathers point is that a small percentage of total computing is now running on any public cloud — he thinks it’s now 5 percent up from the two to three percent he thought it was last June at Structure. Which means that there’s a ton of work up for grabs.

And while AWS looks to be the enemy for VMware’s cloud, the same is not true for Google — VMware last week announced plans to offer and support four Google services including BigQuery, on vCloud Air.  This week it brought out its promised Integrated OpenStack. 

Fathers positions both the Google relationship and this week’s Partner Exchange announcements. And he’s clearly not backing away from a fight with the biggest of big clouds.

Bill Fathers, VMware EVP and GM cloud services

Beyond the VMware universe there was a bit of big data moving and shaking with Cloudera buying and its self-service query modeling expertise and Datastax picking up Aurelius, the keeper of the Titan graph database. Could this be a sign of even more M&A to come? That’s something we’ll hear more about at Structure Data from March 18-19 in New York from the CEOs of Cloudera, Hortonworks and other data powerhouses, so book your tickets now.

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3 Responses to “VMware wants all those cloud workloads “marooned” in AWS”

  1. ewalsh5

    AWS and Azure definitely got on the bandwagon early, and it is always more about how they offered the best ‘deal’ for customers rather than how robust their hybrid or private cloud architecture was. Sure, security kept some jitters, but with adoption the processes keep getting refined. Financially, they have made the IT delivery (bit. ly/ 1F5Ubnu) , OpEx savings and overall virtualization experience far more contemporary than VMWare ever did. And that itself drives their future wins and revenue stream – Eamon Walsh, commenting on behalf of IDG and Red Hat

  2. brianmccallion

    AWS has “million” customers, not thousands. Try as they might, $VMW has been living in the cryogenic pod of its own ego for so long it still doesn’t grasp that cloud is less about technology than it is about how serviced are different from customers. So if Fathers believes AWS has “thousands” of customers this is one sign he’s still not able to grasp how cloud computing has created new customers who demand a very different kind of experience from VMW has offered to date. Show me how VMW gives back savings to customers in the form of 42 voluntary price reductions. Or show me real innovation on VMW. From what I read VMW can’t seem to write a functional web client to it’s own service. Now this web client could just be a blindspot, but Cloud customers expect stuff to be easy and they don’t want to wait for never for things to work.